Blog Tag: virtual_tour_photography virtual_tours

Setting up a Virtual Tour Company

This will certainly be the “Show of the Year” folks. This is the show that so many of you have been asking for. The show of all shows and the show that will have a stronger and more experienced guest panel than ever before!!

Have you been wondering if you’re setting up your virtual tour company the right way?

Have you ever asked yourself what you could do right out of the gate to set yourself apart?

Are you a bit confused as to what to do next and where to put your precious company dollars?

Has your business slowed down and do you need to overhaul your product and service offerings?

Do you just need to put a little more steam into your sales?

If you answered yes to any of these questions you MUST attend our next show The FORMULA 17 – “Setting up Shop”.

We have arranged to have guest appearances from Graves Carey of , Alan Fon of , Mike Thompson of and of course Jason LaVanture of RTV and .

This combined panel has produced a total of 6314 virtual tours with “Kid Dynamite” Graves Carey leading the pack with over 2600 virtual tours produced!

Please join us on Tuesday December 1st at 7:00 PM EST as we engage in a round table discussion on “Setting up Shop”. This is an Inner Circle Only Event. See you at the show!

Sign up NOW in your TMS!!
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Establishing Virtual Tour Pricing

How should you price your virtual tours? This was discussed in our last episode of The FORMULA so we have decided to bring it up again here for you only this time we wanted to get some concrete numbers together. Some real hard evidence that goes to show when you have a good storefront and a fair pricing business will gravitate to you.

The quotes below are the results of a quick poll to some of our top virtual tour providers in the network. To qualify as a top provider they must be producing at least 500 or more virtual tours a year.

Here’s what a few of the RTV leaders had to say when asked, “How are you pricing out your virtual tours?”

“We base everything by sq.ft. (up to 25 still shots included)
Under 3000 $105.00
3000 to 5000 $115.00
Over $125.00
Beyond that – we discuss
I do have some that only like to have really nice stills – I’ll use those and charge around $65 to $70.”
-Austin TX

“$99.99. We canned our $59.99 pkg about 18 months ago… We found the clients at that level expected more and were less likely to purchase add ons. We went back to our single pkg pricing of 99.99 for 6 spins 10 stills and $15 for extra spins. Our average ticket is $135.00.”
-St Augustine, FL

“We offer our foot-in-the-door tour that comes with 25 stills for $50.00. If you want to step into one of our Full Service Tours you pay $135.00 to $150.00 depending on size of the home and amenities, double tour for $250.00. Then of course you have your add ons!”
-Virginia Beach, VA

“Our pricing starts out at $70 bucks for our very basic virtual tour. We top out at about $199 for shooting an entire home. Of course the $70 tour gets us in the door with many of the agents. Beyond the tour it’s really all about selling the add ons. Most of our add ons are 100% profit to us.”
-Nashville, TN

“I have 3 different packages. The difference is still photos also. I do a lot of that. Most realtors don’t expect to have to take any photos for the listing.
Some I do just photos and no tours. This is what I was doing when I first started and was not with RTV yet. So this all had to come together in the pricing.

Remember my prices are based on the Sq Ft of the home
Residential Photos Photos Only Pak 1 0-1500 sq. ft 69.00
Residential Photos Photos Only Pak 2 1501-2500 sq. ft. 79.00
Residential Photos Photos Only Pak 3 2501-3500 sq. ft. 89.00
Residential Photos Photos Only Pak 4 3501-4500 sq. ft. 99.00
Residential Photos Photos Only Pak 5 4501-5500 sq. ft. 119.00
Stills only 69.00
Tour only with front and back photo. 149.00
Tour and complete photo shoot. 208.00
We have to account for editing time too which is a $15.00 tour charge. I do run 10% off promos on full packages from time to time. This is Alaska cost off business is high.
I split 50% with my people who work for me. Any less and you will not get anybody to do it. I only have one person my son. He is part time while he is finishing college.”
-Anchorage, AK

“$99-$129 depending on distance from door.”
-Bend, OR

“Short Sale, Still Photos Only: $125
Basic Tour (6 pans, 10 stills): $150 (Photos for marketing are $25 extra)
Deluxe Tour: (up to 50 scenes): $250 (Photos for marketing are $25 extra) $30 ($15 with showcase) Floor Plans start at $250 for 3 bedroom…”
-Washington DC

“Full service starts at $69, if they send me the photos we charge $29.95, deluxe tour $115, discounted based on volume purchased in advance.”
-Corpus Christie, TX

“Basic Tour – $85 (3 scenes / 10 stills)
Standard tour – $125 (7 scenes / 25 stills)
Deluxe Tour – $155 (11 scenes / unlimited stills)
Premium Tour – $195 (15 Pans / unlimited stills / Sign Rider / Website)
Quick Photos Only (5 photos) – $40
Standard Photos (25 photos) – $55
Photos and Slideshow Tour – $75
Do it Yourself Photos and slideshow – $55″
-Tallahassee, FL

“$76.00 is where we start out tours out at. Plus anything we get for selling the add ons. The new add ons that RTV has come up with really help the bottom line. I would say when it is all said and done we get just over $100 bucks a tour…if not more.”
-Detroit, MI

“I’ve only got one package and it goes for $100. Need to get the add ons going but I’m just a one man show over here.”
Rehoboth Beach, DE

Some very interesting data indeed! All of the above RTV providers are exclusively using RTV Virtual Tour Software. Thank you all for your hard work and dedication!

~Team RTV
Virtual Tour Software

San Jose Virtual Tours | Exposure Elements

In the area of virtual tours and image presentation for realtors and businesses, people tend to focus heavily on composition of a photograph and less on other just as important areas of presentation. Some of these areas are tonal balance, saturation of color, level of detail and effective contrast of an image. While composition defines the image from a messaging standpoint and the level of detail helps with the credibility of a quality image and even the saturation of color presents a life like experience probably the most important of these is the tonal balance of an image because it affects all of the other areas in some way and is the most challenging to control precisely at the camera level. By tonal balance I mean how the light in the picture is balanced between the shadows and the highlights.

Image editing professionals call the area between shadows and highlights mid tones. Today’s most popular imaging device, the digital camera, is inherently weak it its ability to present mid tone data correctly. Of course, this is to a varying degree based on the overall quality of the digital camera and specifically the experience of the photographer with the camera, the size of the image sensor in the camera, the quality of the optical elements in the camera and other components of the camera. These elements of image quality can be discussed at another time.

While tonal balance is more apparent in less experienced photographers it is found to some degree in the work of accomplished photographers, especially when lighting conditions are challenging. It manifest itself in the form of dark pictures caused by a failure to capture enough light across the picture but especially in shadow areas to represent the image faithfully. Frequently this image phenomenon is also found in images that were captured with a focus point on the camera attempting to focus on a bright area but leaving the shadow areas and mid tone areas of the image dramatically underexposed. In order to correct this tonal imbalance image editors use software to adjust mid tone levels and restore the image to a close rendition of the original scenery.

A camera’s optics don’t have near the sophistication of the human eye and even the best lens optics lack the dynamic range (differentiation of tones between the lightest and the darkest parts of the image) that we take for granted every day. This can create frustration for the end viewer of the image because they can not understand the image the way they think they should. Good photographers and virtual tour photographers may not be able to get the best mid tone exposure while capturing all the highlights and shadow detail either so the best answer to the challenge of providing the best quality image that can send a positive, clear message is to find an accomplished photographer that also has a quality image editing resource available.

Exposure Elements of the San Francisco Bay Area is a real estate marketing company that provides complete property exposure solutions including virtual tours, printed advertisements, customized property websites and internet distribution offers expertise in BOTH photography and image editing. Our customers can be confident that their property will get the best exposure that leads to a successful venture whether it is related to business exposure, property sale or documentation.

Contact us:

Stan Davis
Exposure Elements
San Jose Virtual Tours
Order a virtual tour: 408-431-0461