Blog Tag: virtual tours

Stay in Front With your Virtual Tour Business

If you want to successfully market your virtual tour business, it’s essential to take a broad view of marketing. You can launch a few campaigns here and there to get the word out about your virtual tour services—but if you’ve done this, you may have noticed a few spikes in business with no real, lasting effects.

The key to a thriving and profitable virtual tour business is to stay in front…of your customers, that is. Good marketing strategies increase your overall visibility and help your potential customers remember you when they decide to have a virtual tour created. An average customer will have seen your virtual tour business mentioned 3 to 7 times before they actually commit to a purchase.

Visibility and word of mouth
Another benefit to staying constantly in front of your customers is the additional business you can gain through repeat buyers and referrals. Continual marketing lets you build up the “know, like, and trust” factor for your virtual tour services. As customers get to know and experience your virtual tour business, they will not only come back for more—they’ll tell their friends, associates, and colleagues about you.

People are much more likely to make purchases from businesses that their friends recommend. Referrals through continued visibility are a highly effective strategy for your virtual tour company.

Methods for achieving top-of-mind with customers
How can you continually market your virtual tour services? There are many online methods you can turn to that help you generate higher visibility and (gently) remind potential customers that your business exists. Some of them include:

•    Social media: Maintaining at least one active social media channel gives your customers a place where they can always touch base with you, and find out what you’re up to with your virtual tour business.
•    Content sharing: This strategy goes hand-in-hand with social media. Rather than constantly plugging your business, provide your viewers with valuable content such as articles or videos through your social channel and website. This will keep them returning and help them remember your business when they make a buying decision.

•    Following up: When customers contact you via phone or email, it’s essential to follow up with them right away. InsideSales.com reports that up to 50% of consumers buy from the companies that get back to them first—so simply returning your messages can help you stay visible and position you as the best choice for virtual tour services.

•    Email lists: Building an opt-in email marketing list will also help you remain top of mind. You can include the types of valuable content you would share on social media, and send out regular newsletters or short-form messages to stay in touch with your customers and leads.

Continuous marketing is a powerful strategy for growing your virtual tour business. What are you doing to stay in front of your customers?

Real Tour Vision
National Virtual Tour Service
www.realtourvision.com
Order a Virtual Tour – 866-947-8687


Stay Positive And Great Things Happen!

Running your own virtual tour business can be very challenging. If you’re a virtual tour provider, you’ve probably had days when you were plagued with negativity. Maybe you’ve had thoughts like: My business is not going as I had planned, I’m never going to make this work. You might see slow sales, ineffective advertising, or any number of reasons that might make you want to give up. 

But did you know that you can improve your results, and your profits, just by thinking differently?
When you’re caught in a negativity loop, it can be so hard to escape that you may not even know there’s a way out. You’re only able to see the things that are wrong—and your mind amplifies those problems until you decide there’s nothing good you can focus on, and your business is irrevocably broken.

However, just beginning to think positively can turn things around for you fast. Remember how excited you were when you decided on which virtual tour software you were going to use? Remember how everything was falling into place when were were in the right frame of mind? Let’s explore for a moment what positive thinking does for you.

Abraham Lincoln once said: “Most folks are about as happy as they make up their minds to be.” There is a lot of truth in that statement. When you decide that you’re going to be happy and positive, you tend to actually become that way.

You start focusing on the good things that are happening—you earned more last month than the month before, you have a new client lined up, someone just left you a great review on social media.

Those positive thoughts can build momentum for you, until you’re viewing problems as challenges to be conquered, rather than negativity that will sink your virtual tour business. Positive thinking has even been shown to have a beneficial placebo effect on some health-related problems—it’s that powerful!

Tips for turning your attitude around
•    Don’t judge yourself. You may have been seeing evidence of other people’s business success, and feel that you must not be good enough, if they can do it. It’s important to remember that there will always be people who are in better or worse positions than you—and to give yourself permission to find your own level of success with your virtual tour and professional photography business.

•    Visualize your success. Some people hold an almost mystical belief that simply visualizing where you want to be will get you there (see The Secret). You may not carry the belief that far, but there are many benefits to visualizing your own success—not the least of which is the ability to create and implement a concrete plan to achieve your goals. It also helps to keep you positive and focused.

•    Take risks. If you dwell in negativity, you’re unable to plan for the future—because you believe there isn’t one to look forward to. Stay positive by challenging yourself to try new things that will move you forward: take a business course, invest in a new camera accessory, or develop a plan to tap into a new customer demographic.

You can start realizing the benefits of being positive right now. Simply tell yourself that you’re ready to move away from negativity and look at the bright side, and you’ll find your virtual tour business looking more successful already!

Sincerely,

Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687


Virtual Tour Provider Testimonial

Dear RTV,

I talked to you a couple of weeks ago on how to do my first virtual tour software presentation for a manufactured home sales company here in Florida. (www.fourstarhomes.com) I took your advice and added in a couple of my ideas and managed to make it through the presentation. I had printed up a handout and paper clipped a business card to it and passed those out before the presentation started and then basically played one of the virtual tours I had done for them explaining all the amazing virtual tour software features as I went along .  I would like to think that it was my presentation that went over so well but it was the Fusion virtual tour system that got the applause at the end of the show.

As a result of the presentation the company is redesigning their webpage to accept virtual tours and also has me photographing all the communities that they sell homes in so they can have a slideshow running on the front of the newly designed website. They are also encouraging all their sales agents to use me by paying for half of the tours that I am starting to do for them.

I just wanted to say thanks for the help and thanks for having a great product , it makes my job easy !
                                                                                                                                   

Michael Murphy                                                                                                                                      MCMVirtual tours
Order a virtual tour: 386-717-1491


The Entrepreneur Lifestyle

Charleston Virtual Tours Are Here!Yesterday in Charleston, SC, the weather was beautiful!  It was warm and sunny with a great breeze.  Our agenda for the day was pretty simple — sleep in, go for a walk on the beach, go kayaking, go bike riding on the beach, take a nap, go out to dinner.  And the best part of the day was after my nap when I got a call from a new virtual tour client who is probably going to book us for a really big job photographing even more vacation rental virtual tours!

Of course I documented all of that on Facebook which often leads my friends to say they envy our lifestyle.

What I DIDN’T document quite so thoroughly was that for the past 30 days, we have worked from 7 am to 11 pm every single day (with the exception of our weekly Sabbath day of rest).  This is not unusual for us but we have had a particularly big vacation rental photography job this past month that kept us busier than we’ve ever been in such a short time.  We have worked non-stop every day and woke up exhausted to do it all over again…day after day after day.  Honestly, I haven’t had time to check Facebook much less post about our busy days.

Such is the roller coaster life of a virtual tour provider and entrepreneur.  We both laughed out loud today when a Congressman talking about the minimum wage said someone who works 40 hours a week should be guaranteed to make a decent living.  If we only worked 40 hours a week, our business would close!  Sure there are days when we take off and enjoy ourselves and sure we get to choose our own hours but all that means is that we choose to work until 10 or 11 pm instead of getting up at 5 or 6 am to put in the 14 hour days that it took for us to get this job done.

Don’t get me wrong – I love our national virtual tour business and the trade off of being able to travel and see the country makes it worth the long hours. But if you are envying our entrepreneurial lifestyle as you look at my posts from yesterday, don’t forget that it is those busy days that make yesterday possible

Greg and Paige Mitts
Charleston Virtual Tours
http://www.VisionQuestVirtualTours.com
Order a Charleston, SC virtual tour: 404-863-9769


W3C Web Accessibility & Virtual Tours

Including a virtual tour for your website or real estate listings is a great way to engage your visitors with fun, interactive content. But did you know that a significant percentage of your users may not be able to experience your virtual tours the way you meant to present it?

Internet accessibility: Options and legal implications
People with a wide range of disabilities—including dyslexia and learning difficulties, impaired vision or hearing, or decreased mobility whether temporary or permanent—still use the Internet, and often have problems accessing the contents on websites. Accessibility for the disabled or impaired has become an issue in today’s increasingly digital world.

There are several technologies available to assist disabled people in accessing Internet content. However, if your website isn’t compatible with these technologies, they won’t be able to see it.

Making your virtual tour accessible
Without using best practices for accessibility, you’re losing out on your potential audience—and not just people with disabilities. Accessibility can also enable people who are using older technologies, from outdated hardware to slow Internet connections, to access your virtual tour when normal settings would make it impossible.

How can you ensure that your virtual tour is accessible? One good starting point is the Web Accessibility Initiative (WAI). Run by the World Web Consortium (W3C), the organization that sets global Internet standards, the WAI provides resources and advice for making websites and other online presentations accessible.   You should also consider always (especially for business virtual tours) to have a downloadable version of your tour next to the online version so users can download the experience even on a slow connection for computer playback.

Contact us for more information on making virtual tours accessible and expanding your audience to everyone who wants to experience your business or property online.

Sincerely,

Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687