Blog Tag: virtual tour

Are Real Estate Virtual Tours Still Effective?

Just as with every marketing tool, opinions on the effectiveness of real estate virtual tours are divided. While some believe that a great virtual tour still does more to attract potential buyers and increase visibility for a listing than more traditional real estate marketing strategies, others suspect the virtual tour has started to lose ground with property buyers.

Opponents of real estate virtual tours often claim they’re a waste of time, and that good quality photos of a property will work just as well—and further, it all gets lost in the sea of digital noise that the Internet has become, anyway. The demise of the real estate virtual tour has been argued across blogs and forums frequently, with no real conclusions drawn.

The good news is that virtual tours do remain powerful marketing tools for real estate. In fact, the virtual tour format is more suited to the current audience than ever.

Real estate virtual tours: Effectiveness by the numbers

Several studies have compiled statistics on the popularity and effectiveness of virtual tours, and the results are encouraging. A few examples include:

•    More than 50% of adult Internet users depend on virtual tours for research on a regular basis, according to a Clickz Stats study

•    84% of first-time home buyers and 79% of repeat buyers search for a home on the Internet, according to a National Association of Realtors (NAR) study

•    Realtor.com statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours

Virtual tours make a property stand out among online listings. Home buyers, especially those relocating a considerable distance, prefer the convenience of an available virtual tour that allows them to experience a property without making extra visits—and in many cases, prompts them to schedule a showing.

Tips for successful virtual tours

The effectiveness of a real estate virtual tour depends largely on the quality of the tour itself. Stunning, high definition virtual tours that offer great images and video of the property, along with additional details such as floor plans, MLS data, and links to further resources, provide an immersive experience for property buyers. Great virtual tours will engage viewers further with features like background music, narration, 360-degree interactive panoramic images, and more.

RTV’s powerful virtual tour software makes it easy to create these fully featured virtual tours for your real estate property. Use still images, HD panoramic images, and even full motion video in your productions.  Have it your way, as they say!!

 Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687 


Are Real Estate Virtual Tours Still Effective?

Just as with every marketing tool, opinions on the effectiveness of real estate virtual tours are divided. While some believe that a great virtual tour still does more to attract potential buyers and increase visibility for a listing than more traditional real estate marketing strategies, others suspect the virtual tour has started to lose ground with property buyers.

Opponents of real estate virtual tours often claim they’re a waste of time, and that good quality photos of a property will work just as well—and further, it all gets lost in the sea of digital noise that the Internet has become, anyway. The demise of the real estate virtual tour has been argued across blogs and forums frequently, with no real conclusions drawn.

The good news is that virtual tours do remain powerful marketing tools for real estate. In fact, the virtual tour format is more suited to the current audience than ever.

Real estate virtual tours: Effectiveness by the numbers

Several studies have compiled statistics on the popularity and effectiveness of virtual tours, and the results are encouraging. A few examples include:

•    More than 50% of adult Internet users depend on virtual tours for research on a regular basis, according to a Clickz Stats study

•    84% of first-time home buyers and 79% of repeat buyers search for a home on the Internet, according to a National Association of Realtors (NAR) study

•    Realtor.com statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours

Virtual tours make a property stand out among online listings. Home buyers, especially those relocating a considerable distance, prefer the convenience of an available virtual tour that allows them to experience a property without making extra visits—and in many cases, prompts them to schedule a showing.

Tips for successful virtual tours

The effectiveness of a real estate virtual tour depends largely on the quality of the tour itself. Stunning, high definition virtual tours that offer great images and video of the property, along with additional details such as floor plans, MLS data, and links to further resources, provide an immersive experience for property buyers. Great virtual tours will engage viewers further with features like background music, narration, 360-degree interactive panoramic images, and more.

RTV’s powerful virtual tour software makes it easy to create these fully featured virtual tours for your real estate property. Use still images, HD panoramic images, and even full motion video in your productions.  Have it your way, as they say!!

 Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687 


Big Things To Come From RTV!

Good afternoon team RTV! We at RTV virtual tour software company sincerely hope you’re having a wonderful summer so far.  By the looks of the vast amounts of virtual tour productions coming through the system we know you’re all certainly very busy. While it has been awhile since our last update to you, please rest assured that we’ve been very busy on several fronts. 

Since the 2014 virtual tour provider convention in April, we’ve been reorganizing, staffing up, moving into a larger office location, starting to wrap up the reprogramming of the Fusion system, and finally, we’ve been getting things ramped up to take RTV to the next level.

Over the next two weeks we will be sending you a series of important messages regarding the important updates and changes we’ve been making.  We HIGHLY recommend that you read these messages as they come in, as they will contain several months’ worth of important updates.

Please be on the lookout for updates on the following topics:

•    RTV appoints new Photography Director, Elizabeth Tiffany

•    Introducing New RTV team members

•    RTV wins 500+ Hotel Tour Track contract

•    Fusion 2.0 system rewrite to be deployed late August early September

•    RTV implements new Tour Track photography standards

•    RTV working with Google to help photograph several thousand hotels

•    New Tour Track guidelines and policies

•    RTV to launch ‘Upper Tier’ Tour Track program

•    2014 Virtual Tour Provider Convention Recap & 2015 Orlando Convention

Thank you for your continued support and dedication to our product line!  Again please stay tuned for these updates as they begin hitting your inbox early next week.

Sincerely,

Jason

Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687 


Virtual Tours Sell Homes Faster!

Accents Virtual Tours has had the pleasure of working with a realtor located in Peachtree City, Georgia that has had great success with listing their properties and having an interactive virtual tour with their listing. 

The Tamara Bourne Team, agent for Keller Williams/Atlanta Partners has had these 3 properties under contract in less than 30 days, with two of these listings under contract less than 5 days.  These 3 homes were listed within a week from each other and each one “under contract”.

Accents Virtual Tours took a snapshot of this scene because it is a scene that one rarely sees, 3 homes in a row, same agent for all 3, and under contract at the same time. 
“Perfect World Picture”

With the support of RTV virtual tour software company, and all the unique digital marketing methods the company provides,  Accents Virtual Tours presentations handle all forms of media, are mobile ready and accessible all day, every day, worldwide!

Our exposure engine sends your listings to the most popular real estate portals.  Using our SpiderLink Technology, we make sure your listing ranks in the search engines on your property address. 

Our virtual tour traffic reports break down hits by day, month, quarter and year. See the number of times your virtual tour has been emailed, downloaded, shared on social sites, viewed on mobile phones and sent to friends.

Accents Virtual Tours goal is to provide Interactive exposure & professional photography for every listing. With 85% of home shoppers turning to the internet before they pick up the phone, it’s more important than ever to increase your reach,  online & deliver a lasting impression.

Visit tour samples at www.accentsvirtualtours.com

Brenda Stewart
Peachtree City Virtual Tours
http://www.accentsvirtualtours.com
Order a virtual tour – (678) 481-7274


Add Stunning Night Shots to Virtual Tours

Night shots can be stunning additions to a virtual tour, especially if you’re creating 360 virtual tours for businesses like hotels, restaurants, lodges, or cruise ships (yes, even cruise ships can benefit from a virtual tour!).  Check out this amazing virtual tour production that includes night shots: http://fusion.realtourvision.com/22328

If you’ve tried taking pictures at night the same way you take them during the day, you might find that you get nothing but a black frame with a few points of light.

How do you take great pictures at night? These tips will help you enhance your virtual tour with stunning night photos.

Have a good camera and tripod
Most digital cameras today are pretty high quality, but in order to take great night pictures, you might need a little something extra. You won’t have to invest in a “specialty” night camera, but you will need one that allows you to control the settings for exposures and apertures (the size of the lens opening, which is measured in F-stop). In addition to a good camera, you’ll also need a tripod to take the best night shots.

Scout your location
Many businesses that look great at night are somewhat isolated, and don’t have enough “city glow” for a photo taken normally to turn out clearly at night. It’s a good idea to visit the area and figure out where you’ll take your pictures from during the day, so you know where you’re headed once it gets dark. This is also advisable for safety purposes.

Choose the right time
While it’s possible to take great night shots during full dark, your pictures can also look great if you take them at dawn or dusk—either just before the sun rises, or just after it sets. This is a very short time frame, so it can benefit you to visit the location in advance and decide exactly which shots you’ll want during that time.

Use long exposures
Setting your digital camera exposure for several seconds allows you to bring more light into the picture, even when it’s dark. For this reason, a tripod is an essential piece of equipment for great night photography, since it prevents the camera from shaking during the exposure.

Adjust the aperture accordingly
 Finally, use aperture size to capture great night shots. Opt for a smaller aperture when you’re taking a photo with a long exposure, and use a larger aperture for short exposure pictures taken when there’s a bit more light, such as at dusk or dawn.

Adding great night photography to your virtual tours can help you create stunning presentations that will impress your virtual tour clients—and their customers.

Real Tour Vision
Virtual Tour Software
www.realtourvision.com
Order a Virtual Tour – 866-947-8687