Blog Tag: virtual tour software

KISS Floor Plans – Keep it Simple Stupid!

I hate being new at something.  I love learning new things but I hate that period between trying something new and being competent at it.

When I first saw the demonstration of Magic Plan floor plan software at the RTV national convention, I was blown away and immediately saw the value of adding floor plans to our vacation rental virtual tours.  I was very enthusiastic until my husband informed me that his plate was full with photographing and building virtual tours and that if we were going to add floor plans, I was going to have to learn how to use the software.

Another RTV virtual tour provider showed me how easy it was but I was intimidated and overwhelmed by the thought of learning something new.  I am NOT a detail person.  I am NOT a techie person.  I am NOT good at spacial orientation.  And like I said, I DON’T  like being new at something so I set the idea of offering floor plans on the back burner for almost a year.

One of our big clients called and asked if we could do floor plans for her 35 properties – I said no.  Then another of our big clients said they wanted to do floor plans for their 115 properties – I said maybe.  Then a huge client I have been trying to close for 5 years called and wanted to know if we could do floor plans for their 185 properties– and I said well of course we can and set out to figure out how to do floor plans.

The first one took me FOUR HOURS.  I could not figure out how the pieces fit together, I could not visualize how the doors and windows and plumbing fit.  The second one took me two hours but after about the third one, it all clicked.

In the past 30 days, we have done 76 floor plans so far!  For this client, we are doing mostly floor plans and still photography and on smaller condos or houses, I can get in and out of the house in not much longer than it takes Greg to shoot the stills. We just did a floor plan for a 12 bedroom house and I was finished in less than two hours even on that.

RTV provides us with the best virtual tour software available but just as importantly, they provide us with the tools and relationships we need to grow our business.  I would never have known about Magic Plan without RTV forging a relationship with them.  Floor plans are certainly not going to replace what we are currently doing but they are an additional weapon in our arsenal that has allowed us to take our business — and our income — to new levels.

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Use Virtual Tours to Attract Your Clients

How a Real Estate agent differentiates a property from their competition is based on presentation.   Yes, price and curb appeal matters.  Real Estate marketing is about using Virtual Tours to attract the client.   The Virtual Tour is to qualify the client.

Think about this – when you go to buy a new car you get a series of TV and media ads that position the car in the best light. Maybe you are spending $15-50K for that car. Notice the emotional uplift you get by being attracted to that car via great professional photography and the media presentation.

In Real Estate Marketing ,  the use of a virtual tour could use every feature option in the book just for the technology ‘s sake. The key marketing aspect becomes is this what the client wants to see to be attracted to the property.

One of my clients appreciates this type of marketing coaching.  Recently, Chad received a listing for a $1.7M home in San Mateo, CA.  The URL is www.6pinecrestterrace.com.   We discussed the client profile and began to frame the features that needed to be turned on and off within the virtual tour to help the prospect be comfortable.  Then we created only quality photography of key aspects of the home and not the entire place.

If it weren’t for the flexibility of our virtual tour software I could not be giving Realtors the consultations that I do.   The result is a rather simple presentation of a $1.7M home that is not over the top.  This attracts the client profile for the home that restored within the classic San Mateo Park area.   Simple is best many times.

Matt Swafford
San Mateo Virtual Tours
www.swaffordimaging.com
Order a virtual tour: 650-346-2752


Last Chance to Attend the RTV Virtual Tour Provider Convention!

It’s your last chance to attend the RTV Virtual Tour Software Convention here in beautiful
downtown Traverse City, Michigan NEXT WEEK!

We MUST submit our final attendee number to the Park Place Hotel by Monday 9:00 AM.
This weekend will be your very last chance to purchase your convention tickets.
WHAT ARE YOU WAITING FOR?

Click the link below to visit our registration page, see the show schedule, and we’ll see you next week team.

http://www.realtourvision.com/virtual-tour-convention.php

Sincerely,

Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687


The Non-Compete & Competition Comparison Chart

Spring has sprung and RockPointeMarketing.com has a very special virtual tour company marketing piece that’s sure to put a bounce in your sales pitch. With the polar ice caps melting to the North (literally), and the grass greening up around the country, local business owners are sure to be ready for you to entice them with a Fusion virtual tour presentation.

Real estate professionals are listing and selling more inventory than we’ve seen in six to seven years.  The time for you to make your move is NOW, and we’ve got just what you need this month for your virtual tour marketing and photographer hiring needs.

First up we have a document that helps establish a visual comparison between you and your top competitor.  With this colorful and customizable one-page flyer you can confidently walk into any business (after just a few minutes of editing) and lay down the differences between you and your local competition.  This document comes pre-made for you as a comparison between your powerful Fusion virtual tours and a basic Google business virtual tour.  Customize it anyway you like and have fun handing it out!

Use the piece for real estate to distinguish between your services and those of anyone else in your market.  Feel free to add or remove rows  / columns as you see fit based on any special services that you offer that may not be listed on the document.

As a second piece, we’ve created for you a boiler plate NON-Compete form that you may use for your virtual tour company. The document was created by an attorney can now be found under the resources section in www.RockPointeMarketing.com Here’s a great way for you to feel secure knowing that you’re not just training your future competition.  Make sure you take notice of the Payment section as this is very important in making the agreement legal and binding. 
Login now to snag these two pieces and have a great time out there marketing and hiring your next virtual tour coordinator / photographer for your virtual tour business.

Thanks for your continued support.

Cheers!

RTV Marketing

RTV, Inc
Hotel Photography
www.realtourvision.com
Order a Virtual Tour – 866-947-8687


Calling All Virtual Tour Providers

Are you new to the RTV Virtual Tour Software system and eager to get started?  Do you feel a little limited by your handle on everything you need to do and skills you need to learn?  Perhaps you’re a seasoned veteran of the old RTV System 1.0 or 2.0 and just aren’t sure how to get back into the virtual tour business.  Either way we have the answer for you.

The RTV National Conference 2014 has an entire day dedicated to getting you up to speed on the powerful Fusion virtual tour system, the sales, and the virtual tour creation process.

Learn side by side with RTV’s TOP VIRTUAL TOUR PROVIDERS and experts in the Fusion virtual tour system, virtual tour photography, and Sales. Come to the virtual tour provider and jump start your virtual tour business.

Those of you that have been with RTV for several years are encouraged to attend too.  There will be classes for everyone at every skill level. We promise that you’ll learn learn advanced techniques and so much more.  We recently posted our new class schedule which you can find below.

What are you waiting for RTV?? See you there.

Sincerely,

Team RTV

RTV, Inc
Hotel Photography
www.realtourvision.com
Order a Virtual Tour – 866-947-8687