Lightroom is one of the most powerful tools in a virtual tour photographer's bag of tricks. The question is are you getting the most out of Lightroom?
Beth Nixon, RTV's Lead Digital Imaging Specialist taught this informative class at our 2015 virtual tour provider convention in Orlando, Florida. From the feedback, we have heard she did a great job. We can't speak highly enough about Beth's photo editing skills. Her title is well earned, and she is a wealth of knowledge.
We have recreated the class she taught at the virtual tour provider convention into this informative webinar available for all RTV RPM members. You will learn powerful ways to create collections and use keywords to help organize your files. She also shares her workflow as she works through the development module within Lightroom all the way to the finishing touches in Photoshop. There is something to learn from this class whether you are new to the Adobe photography suite or a long time user.
If you aren't a RPM member yet we hope you will consider joining. There are countless hours of classes covering professional photography, virtual tour photography, post processing to marketing and much more. You will also have access to a large collection of virtual tour related marketing materials you are welcome to download and customize for your own virtual tour business.
As always we hope you enjoy this webinar. If you have suggestions for future classes or would be interested in co-hosting a show please let us know. We'll be posting the 2015 RTV Convention Green Screen class here real soon so make sure you're on the lookout for that show!!
Finally, Please keep an eye out for our up and coming Tour Track 2016 webinar that we have teed up for next week.
Thank you again for all you do!
Virtual Tour Software & Digital Marketing Training
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This month’s Virtual Tour Marketing piece was contributed by Mike Stolte a fellow RTV virtual tour provider from the Houston, TX market. Mike Stolte attended The FORMULA 75 and was blown away by a potential new income stream that had been right in front of him for years and had gone unnoticed.
After watching the show, Mike created this unique single sided flyer that any RTV provider can easily use to assist with selling ads on tours. Fusion’s powerful affiliate ad marketing engine is capable of displaying several ads on your virtual tours in the lower left corner, and rotating them at any desired time interval. The images are clickable and take tour visitors directly to the advertisers website. Your paying advertisers will know that they’re getting visits, clicks, impressions and eyeballs on their ads the Fusion Affiliate Marketing system will send out a nice report that is similar to a virtual tour traffic report every week to advertisers showing how well their ads are performing.
We recommend that every RTV tour provider minimally advertise their photography business on their virtual tours and this practice is discussed heavily during the show. On the show, we also talk about recommended advertisers as well as potential sales scenarios.
We encourage that you watch The FORMULA 75 before attempting to sell ads on your tours and utilize this marketing piece.
As part of a continued effort to create the highest quality marketing pieces, we have created this in Adobe Photoshop, utilizing layers. This allows greater flexibility for the photographer. All of the flier colors, information and photos are completely customizable using a program that almost all photographers currently use.
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High dynamic range photography is an important tool in a real estate photographers toolbox. The trick to good HDR photography is creating consistent, realistic images and doing so in a way that is time efficient. Shawn Roach produced Advanced HDR Methods Part 1 as part of our 2015 Convention Series of Webinars that are made available to Rockpointe Marketing Members. In this webinar Shawn will discuss several software options for HDR image processing, the pros and cons of each, as well as give insights on creating the best imagery possible. (more…)
Sandy Rybka owner of Summit 360 Virtual Tours saw the need for professional real estate photography first hand while in the market for a new home. The photos used to market and sell the houses lacked the visual appeal to spark the interest of potential buyers. Sandy turned her passion for photography into a successful business, using RTV’s virtual tour software. Summit 360 Virtual Tours operates out of Munroe Falls, Ohio and serves the entire Akron area including Summit, Portage, Geauga, Stark, Medina and Cuyahoga Counties.
Sandy states: “Summit 360 places an emphasis on meeting the needs of business owners. In an age where more people will look for your business on the internet instead of a phone book, a high quality first impression for your business is key to success.” Realtor.com stated in a 2014 article that 92% of home buyers used the internet in their search for a new house. Google has also begun to increase the value of local businesses in search results. An online virtual tour is a fantastic way for business to improve the user experience of their website and help boost their search engine rankings.
Sandy’s proven track record of quality photography and commitment to top notch customer service has officially earned her RTV’s T4 photography accreditation. Congratulations Sandy and every one at Summit 360 Virtual Tours! We are proud of your accomplishments and look forward to many more years of working with you.
Akron Ohio Virtual Tours
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