Blog Tag: virtual tour marketing

How to Market Your Virtual Tour Business

So you have all of the right photography gear, a great virtual tour business name, and have some happy clients, but how do you market properly to gain new customers?

Marketing is crucial for any type of business and is especially important when dealing with a virtual tour company that’s managed online. There are many ways to market your virtual tour business in both the online and offline world.

This blog post will cover the online marketing strategies. Let’s go through some of the most reliable and successful methods.

Online Marketing Methods
    When running a virtual tour business, the Internet can be your best friend because this is how everyone is viewing your information and virtual tours. Following the provided tips will help you take advantage of every angle within Internet marketing.

1.    Create solid performing 360 virtual tours and build up a great looking portfolio. Choosing the wrong virtual tour software from very start is very dangerous and could damage your reputation early on. Show your clients and visitors your best work so that you can gain positive interest. Amazing looking and sounding tours will ensure that your work is shared with others online creating an effective launch.

2.    Create a virtual tour business website/blog to market your business and brand name. Having your own personal image online will show that you are serious about the virtual tour business. Blogging and writing new articles frequently will keep your website fresh and full of rich content. This is great for search engines!  If you are quiet you will not be heard.

3.    Build an e-mail list. By allowing visitors to input their e-mail address and subscribe to your news and updates, you are growing your business and client list. This is a great way to share information, get feedback, and market your business to everyone in the list. The bigger, the better!

4.    Distribute press releases. Writing a press release is a great way to get information out to the public everywhere and also in your targeted area. There are lots of free press release websites that can be used for this marketing method. Try publishing one a month and see if it helps your virtual tour business.

5.    Learn from your competitors. Research online and see what your competition is up to. Get a feel for what is going on in your area and see how you can provide the areas BEST VIRTUAL TOUR SERVICE.

6.    Offer discounts and deals. Offering deals is a great way to drive up sales and find new customers for your business. Try running a promotion for a month and keep an eye on sales.

7.    Become active on social media. Social media is the largest growing online business and is very important to be a part of. Become a member of the top social media websites and share your business news, virtual tours, photography, and more with your fans and followers. This is a sure way to gain new interest in your business and connect with your audience.

8.    Try advertising campaigns. There are plenty of advertising campaigns online. Some include Google and Facebook, where you can set a budget and pay to have your ad displayed to a large range of people. You can specifically target the audience that sees your ad to achieve the best results. Try finding targeted real estate websites that offer advertising space because this can convert even better.

9.    Focus on your business website’s SEO (Search Engine Optimization) where you can fine tune your website so that search engines can find it better. RTV has many amazing shows to help you get started at www.rockpointemarketing.com

10.    List your virtual tour business on popular directories such as Google Plus Local, Bing, Yahoo, etc. Your business can be added to most online directories for free and you may even find great paid services to help you become listed on all of the popular ones.

So as you can see, there are plenty of great ways to market your virtual tour business online. Now, next time you think “Just how to market my virtual tour business?” you will be on top of it and ready to go! Good luck and happy marketing!

RTV, Inc
Virtual Tour Software & Digital Marketing Training
https://www.RealTourVision.com
Order a virtual tour – 866-947-8687


A Picture is Worth a Thousand Dollars!

New from RPM Marketing!  They say that a picture is worth a thousand words, but us virtual tour providers and savvy real estate marketers know they mean a thousand dollars. 

It’s time to remind both customers and prospects that they could be leaving some precious dollars on the table when they choose to create their own virtual tours or hire anyone other than you!

All three of these unique marketing pieces follow that same theme. You’ll love this variety pack as it contains a postcard, a double sided flyer, and gorgeous looking drive by.  If you’re not sending out postcards and dropping off flyers when you make your whistle stops, you’re missing the boat marketing your virtual tour company. Feel free to run a special on these pieces or remove the special section altogether.

 
Login to www.rockpointemarketing.com today and snag these hot new pieces.  Please remember that most of our new RPM marketing pieces will be created using Microsoft Publisher.  Before you edit these pieces please download and install Microsoft Publisher. Enjoy these pieces and please share your success stories with us!

Sincerely,

Team RTV

Virtual Tour Software & Professional Hotel Photography
Order a virtual tour: 866-947-8687



New From RPM Marketing – Fall in Love Series

Fall is officially upon us now and it’s time to let your customers “Fall in Love” with your virtual tour services all over again with some very special promotions.

This month we have four pieces for you to choose from to announce your special services and unique fall promotions.  From our one page leave behind, to a double sided flyer we’ve got you covered. Simply customize, print, and distribute!

Each of our pieces this month were created using Microsoft Publisher allowing for nicer looking marketing pieces, easier customization, and much more flexibility when doing your editing.

Moving forward we’ll be making all of our new marketing pieces using this format.  The pieces that we’ll be delivering to you will be much nicer than the ones that we’ve been able to make for you in the past due to the limitations of Microsoft Word.

Download these new pieces now at www.rockpointemarketing.com

Please don’t forget that you’ll need to download and install “Microsoft Publisher”.  We’re working very hard to keep new and fresh marketing pieces coming your way. 

Thanks for your continued support!

Sincerely,
Team RTV

RTV, Inc
www.RealTourVision.com
Virtual Tour Software & Digital Marketing Training 


New From RPM Marketing – The Three Faces of Fusion

This month we’re releasing a brand new marketing
piece that is sure to attract new business and keep your current virtual tour customers
abreast on all of your latest virtual tour software developments. RPM Marketing proudly
announces “The Three Faces of Fusion”.

This elegant looking marketing piece is fully customizable to your brand and
with only a few minutes of editing can be made into a lovely one page flyer for your virtual tour company.

Be
sure to send this piece out to both your current virtual tour customers and prospects as it
will show off your amazing virtual tour technology and versatility.

Our Three Faces of Fusion piece describes in detail your three truly unique
players and distinct features that each presents.

Get creative and link out to a
sample tour of each style using your own sample tours. Keep your eyes out for
our Three Faces of Fusion E-Mail Marketing piece coming soon. Enjoy the new
material!

Sincerely,

Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour: 866-947-8687


Online Marketing Budgets in 2013

KM3 LogoBusinesses Plan to Increase Online Marketing Budgets in 2013

This month, Econsultancy published a study ‘Marketing Budgets 2013 Report’ which looks into how companies are allocating their online and offline marketing budgets in 2013. More than 800 companies were surveyed between December 2012 and February 2013. Of the 800 companies surveyed, 71% of businesses plan to increase their digital marketing budgets and those businesses plan to increase their budget by 28%, on average. This is GREAT news for those of us that offer virtual tours and digital marketing solutions!!

What does this mean for you? Online marketing is an important marketing channel and will be growing in importance throughout 2013. Interestingly, among the various online marketing opportunities, content marketing is the big winner. 70% of businesses surveyed are increasing their content marketing budgets, putting content marketing in the lead. SEO and email marketing are close behind content marketing with 65% of businesses increasing those budgets in 2013. Content marketing and SEO work hand-in-hand to earn new customers for you. Start BLOGGING RTV!

Another fun fact: According to eMarketer, a top marketing industry data compilation company, worldwide online sales reached the $1 Trillion milestone in 2012. What’s more, eMarketer predicts that e-commerce sales will grow to $1.3 trillion in 2013. For smart business owners, the growth of online sales can only mean the growth of online marketing, since it is online marketing that pushes potential customers directly to your website.

Call us if you would like to implement better, stronger, more diverse online marketing campaigns in 2013.

Kyle Murphy
Owner / Virtual Tour Provider
KM360 Virtual Tours
SLO Virtual Tours – A Sacramento Virtual Tour Company
Order a Virtual Tour: 916-517-0029