Blog Tag: virtual tour business

Carpe Diem!

Can you believe it that it’s August already? I sure can’t! I have just recently returned from my most amazing Mexican vacation with 7 of my most closest friends! Since returning home I have fallen to the misfortune of over indulging in the Mexican sun and I now have sun poisoning eek.

Now with that said I can’t go into work so I’ve been working from home  it has it’s pluses and negatives, but I’ve decided to Carpe Diem!

Like most small businesses summer time is usually your slow time, obviously depending on your field. This is why I am writing this blog, take advantage of the slow time and revamp your virtual tour business. This can mean fixing up your web site or creating one. Focus on marketing materials, price promotions and the MAIN one SWOT analysis.

SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Take the time to contact us at SI Digital Media to help you CARPE DIEM! Focus you and your company to capture your target market with new and exciting marketing materials and designs. Like our slogan says will help you look good online !

It is important to understand how SWOT can be beneficial to your business: Strength and weakness is referred to are often internal to your organization, while opportunities and threats generally relate to external factors. For this reason the SWOT Analysis is sometimes called Internal-External Analysis –

 What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.

So take this time to help your virtual tour business grow by using SWOT analysis and SI Digital Media to guide you into the Fall with a brand new marketing strategy and of course looking better than EVER!!

SI Digital Media
Phone: 718-757-6324
Helping you look good online!

3 Ways to Promote Your Virtual Tour Business

You already know that marketing your virtual tour business online can expose you to a broad audience of real estate companies and businesses across the country, or even around the world. But what are you doing to generate local attention?

No matter where you live, there are probably a number of local businesses in the area that would take advantage of your professional photography and virtual tour services, if they only knew about them. Here are three ways to increase visibility for your virtual tour business in your community, and bring in more new customers.

Get a Google+ business page:
Google Plus may not be the huge, instant success everyone thought it would be at first, but it has been quietly gaining ground over the past few years. Right now, it’s the third most popular social media network, ahead of Twitter at number four and behind only YouTube (also owned by Google) and mega-network Facebook. More importantly, Google+ is tied directly into the world’s biggest search engine, which not only holds the lion’s share of computer search traffic worldwide, but also dominates mobile searches with more than 90 percent of the market share. With a Google+ business page that’s optimized for local search keywords, more potential customers in  your area will be able to find you quickly, and contact you conveniently.  Take a moment and visit RTV’s Google Business Page.

Bring your virtual tour business on the go:
Whenever you’re out and about, whether you’re hitting the town or headed out for a conference, have a way to demonstrate what you do for any potential customers you meet. The best way to sell more virtual tours is to be able to show people the stunning, high-quality presentations you can develop for their business or properties. If you don’t already have one, you may want to consider investing in an iPad or other tablet device. You can show off virtual tours on a smartphone, but the smaller screen tends to limit the experience. A tablet gives you more screen real estate that’s still in a portable format. RTV’s HTML 5 Gyro Enabled virtual tours are WOW AMAZING!

Ask for referrals:
Many marketers overlook the power of asking customers for what they want. They may be afraid of being viewed as too pushy, or in some cases the idea might not have even crossed their mind. In any case, one of the easiest ways to get more local customers is to ask your existing customers.
Most people are happy to refer their friends and acquaintances to businesses, especially if they’re satisfied customers of yours. In any community, many small business owners tend to know and network with each other, so ask the people you’ve already worked with if they know anyone who might want their own virtual tour.

Take a few minutes to expand local visibility for your virtual tour business, and watch your customer base grow!


RTV, Inc
Virtual Tour Software & Digital Marketing Training

Marketing Your Virtual Tour Business is Ongoing

When we start talking about the game of Internet marketing most successful business owners will tell you that it’s ongoing and a very long game indeed. So most of you keep asking us here at RTV how to keep your virtual tour business around for the long haul and here’s our reply to you that will give you some very good ideas on your internet marketing strategy as well as your long-term goals.

First of all it’s easy to start focusing too much on short term goals in your online marketing efforts. The web is so fast paced and ‘overnight’ success stories are so rampant that we often forget how much time and effort it takes to build and market something great online.  This remains true when building your local virtual tour business too.

There are marketing avenues out there on the web that allow you to quickly get some return on your investment: paid search and display advertising are two of the most common. But chances are you will have a better long term ROI and more sustainable marketing efforts by investing in inbound marketing tactics like organic SEO, blogging and content marketing.  If you have not watched our shows in Rock Pointe Marketing on Blogging and SEO, now would be a very good time.  So many of you have been calling in and asking us how you can get your virtual tour company to rank better on your local market yet we fail to see you actually put a plan into place to make this happen.

Let’s look at a few specific examples of where playing the long game provides the most value for your Internet marketing campaign:

Blogging: In our opinion, blogging is probably the area where most most of our virtual tour customers (virtual tour providers & real estate brokers – agents) give up much too quickly. We’ll get between one and three blogs from them when they first start out but when they don’t see instant results or leads coming in they give up too early. Time goes by and ultimately they are missing out on valuable back links, social shares, referrals, search traffic and brand trust that can only come from creating compelling blog content. Watch the RTV show on blogging at to learn more.

SEO: It’s going to take some time to rank highly for all of the keywords you want to target. At RTV we try to make this very easy for you and have all of you start out using what we call “Geographical” keywords.  This allows your campaign to be laser focuses on your specific region of the world.  Your SEO campaign should start out the month that you go into business.  Those of you that put this off for a rainy day will never get to it.  Sadly a quality SEO campaign never really ends, BUT you can set it up correctly and forget it for awhile. You’ll always need to keep it in mind though as the virtual tour industry changes.  For example, years ago it would not have been important to rank highly on HTML 5 virtual tours, but now days this is becoming more and more important. Your keywords will evolve over time and there are always new areas to break into. For more information please be sure to watch our SEO classes in to learn more.

Social media: Social media makes it really easy to become overly focused with short term results. No matter which social network you’re on, there’s a handy number of fans or followers that you can use to quickly judge the success of your social media efforts. Don’t do it. Avoid score-carding yourself against your competitors in social media, because let’s face it, a Twitter account with 25 real, qualified followers is infinitely more valuable than one with 5,000 fake followers.

Most of the time, marketing strategies that deliver short term dividends do not provide long term payoffs. Your end goal is your “Blast Off” moment. Whatever that goal is, you should be passionate about it and it should drive every decision your virtual tour business makes. When your customers see your passion and drive they’ll tend to come in droves.

Send us a short story about your virtual tour company today and kick off your monthly blogging effort!  We’ll see you on Mars RTV!


Team RTV
Virtual Tour Software & Digital Marketing Training

“WOW” Factor – Virtual Tour Business

Do You Have A “WOW” Factor in your Virtual Tour Business? What does a “WOW” factor mean?  A “WOW” factor is something that your virtual tour company does to go above and beyond customer expectations in delivering a service or product.  Great customer service involves where the employee gives the client more than they expected or something the client didn’t expect at all. 

A “WOW” factor is a client experience with your virtual tour service and product that causes them to think or say “Wow”; I didn’t expect that because they were surprised.  This experience is a positive opportunity that would make them excited about the service or product you have to offer and to come back to your business and buy from you again.

Having a “WOW” factor in your virtual tour business sets your service apart from your competitors.  It differentiates your business from others and promotes customer loyalty, which is an important factor that makes a connection with your client.  Retention and referrals is a key factor in any business and a client will spend more if they are impressed by a business.  If we take a look at the 80/20 rule, 80% of business comes from 20% of your customers.  It makes sense to market to the 20% with creativity, wowing them along the way.  A “WOW yells out “Surprise”.

Examples of a “WOW”:  Tire store puts shine on the walls of tire after a service; a stylist in a salon walks her client out to her car with an umbrella in the rain so that her hair doesn’t get wet; a fast food drive thru instructs customer that food will take another 2-3 minutes, would they like a complementary beverage while they wait thru the drive-thru. Dropping off a $5 coffee card to your client. Smallest things can make an impact.

A “WOW” factor from Accents Virtual Tours, Inc., of Peachtree City, GA, includes a small vase with a flower with a thank you note attached and delivered to the home owner the day of virtual tour, thanking them for the business.  A CD is made of tour and presented to the agent, to give to their client on their closing date of selling their home.

When choosing your unique “WOW” factor, ask yourself 2 important questions: (1) What can we do that others don’t or can’t do (2) Will it attract employees who want to create it and customers who want to buy it.

What is your “WOW factor?  Remember be creative.

Brenda Stewart
Accents Virtual Tours, LLC
Peachtree City Virtual Tours
Order a virtual tour: 678-481-7274

Staying in “The Loop”

Why continual marketing is essential for your virtual tour business:

Have you ever noticed that advertisements for major brands like McDonalds, Coca-Cola, and Apple seem to appear everywhere, every day? You may have wondered why these mega-companies need to advertise so much. After all, everyone knows about Big Macs and iPhones. If these companies stopped advertising, people would still buy their products—or would they?

Not necessarily. Marketing is all about top-of-mind and recognition. If, for example, you were thirsty and decided to grab a soda at the gas station, and you happened to pass a Coca-Cola billboard on the way, you’d be more likely to buy a Coke.

Continual marketing helps to keep your virtual tour business top-of-mind for your prospects. You don’t need to take out national radio and television commercials to advertise your virtual tours, but you do need to make sure your potential customers are constantly reminded that your virtual tour services exist.

Continual marketing strategies you can use
How do you keep a perpetual marketing plan running for your virtual tour business? There are several methods that help to boost awareness and recognition for your virtual tour company:

•    Create a free email newsletter, and display a subscription box prominently on every page of your virtual tour website.
•    Use direct mail to send inexpensive bulk postcards to virtual tour prospects.
•    Offer occasional specials, as well as discounts for repeat customers, such as real estate agents.
•    Create a Facebook fan page or Twitter account for your virtual tour business, and build your social media network.
•    Offer bonuses for referrals from existing customers, and invite new prospects to join your mailing list or social media network.

You can use some or all of these strategies, or create your own marketing approaches. Whatever you do, it’s important to craft a continual marketing plan and stick to it, so your potential customers will think of you first when they’re ready to invest in a virtual tour or professional photography services!

Real Tour Vision
Virtual Tour Company
Order a 360 Virtual Tour: 1-866-947-8687