Blog Tag: virtaul tour software

Advanced HDR Methods Part 1 Webinar From The 2015 Convention Series Now Live

2016-01-12High dynamic range photography is an important tool in a real estate photographers toolbox. The trick to good HDR photography is creating consistent, realistic images and doing so in a way that is time efficient. Shawn Roach produced Advanced HDR Methods Part 1 as part of our 2015 Convention Series of Webinars that are made available to Rockpointe Marketing Members.  In this webinar Shawn will discuss several software options for HDR image processing, the pros and cons of each, as well as give insights on creating the best imagery possible. (more…)


A Business With No Income is a Hobby.

 
In many companies, especially small businesses like our small hotel photography company, the “sales and marketing department” is one and the same person. While I do wear both the sales and the marketing hats, marketing that doesn’t lead to sales really doesn’t help much in the long run. It’s easy for me to market our virtual tours because I believe in what we do. I’ve blogged a lot lately about how we found a company that allows us to do the things we love. But the bottom line is that if we weren’t able to make money doing these things, then our business would be nothing more than an expensive hobby. Our venture would fail because we would have to find other incomes and not be able to devote ourselves to our customers.
 
In my last blog, I talked about having a vision for your business that was about more than just creating a stream of income and I believe that is essential to happiness in life. There is an great idea that if you find something you love, then the money will follow. If that were totally true, then I would be paid to eat watermelon and play with puppies all day. The real truth is is that a business that doesn’t make money will soon be out of business.n and play with puppies all day. The real truth is is that a business that doesn’t make money will soon be out of business.
 
As the sales and marketing department for our hotel photography company , I am responsible for identifying prospective clients to utilize our tours. Says Jon Spoelstra in his book, Outrageous Marketing, “The tough part of a sales call is not making the sale, it’s everything that leads up to it — making the appointment, juggling the schedule, preparing the material”. For me, there is a great deal of research that I do about my prospective customer before I ever introduce our company to them.
 
I was on a potential client’s website earlier this week learning as much as I could about their business before calling to see if they are interested in a healthcare photo shoot. I noticed that they have links to virtual tours. I clicked on the link to view the tour but it took me to the GoDaddy website because the virtual tour company’s domain name was for sale. 
 
It is possible that the tour this company had was made by someone with incredible passion. It could have had award winning photography and amazing features. But all that is really is a moot point because the company responsible for the tour is out of business and their tours have disappeared with them. I have to wonder if the healthcare company knows that their virtual tour links are really just GoDaddy advertisements.  I’ll definitely be mentioning it!
 
One of the objections I hear from business owners occasionally is that they don’t need us to do their virtual tours because they can do it themselves. We could have chosen do-it-yourself virtual tour software but we chose RTV, Inc. to be more than just our virtual tour software provider…we chose them to be our back office. 
 
RTV, Inc. services a network of thousands of virtual tour photographers who provide high definition, interactive virtual tours for more than 150,000 real estate agents and businesses all over the world. RTV, Inc. devotes their time to research and development of cutting edge technology and then provide that to us.

Celebrating 5 Years With RTV

Time to give credit where credit is due. My company has been working with RTV going on 5 years. I am here to tell you that I could not have wished and received what I have found in working with RTV. It has been like marriage at first site.

RTV,s continuing support, constant research, continual updates to their virtual tour software platform,and always upbeat has been and will continue to be very appreciated by myself and my staff.

RTV and all their staff have played a large part of the growth of my virtual tour company. Here is a big Thank You for the first 5 years and I have no doubt in 5 years I will writing this again.

 
John Montgomery
Anchorage Virtual Tours
Order a virtual tour:907-529-1779


Are We Too Likable?

Hi folks, your Nova Scotia virtual tours provider Nancy Bain and Supernova Studios http://www.supernovastudios.ca   with our love/hate relationship with the Like Button.

There’s a fine line between love and hate. When the new social plug-in “the like button”  http://developers.facebook.com/plugins  came out I couldn’t wait to add it to my virtual tour company website.  http://www.supernovastudios.ca/

Less than a month after the launch (of the Like Button) in April this year already 50,000 people had added the button to their site.  http://tcrn.ch/9HCEF5 And recently it was reported that over 2 millions sites world wide are using the plug-in. 
http://mashable.com/2010/09/29/facebook-like-stats/

Today Facebook announced a new Admin Interface to enable site owners to contact those who have liked their pages.   http://bit.ly/9EQ2H6

If you’re not familiar with “list building” here’s the skinny:  List Building: The process of gathering names and addresses and compiling them into a database for direct marketing purposes (e.g. telemarketing). http://bit.ly/9zeyvr

For marketing peeps like myself List Building is a must. Mandatory. Here’s a great article http://scr.bi/9WjhFZ on list building which was prompted by Jonathan Rivera when Facebook shut down his Official Real Estate Referral Group with over 50,000 members without notice. http://www.facebook.com/RealEstateReferralGroup

But let’s face it. Not all of us are marketers who get all hyped up about another avenue to expand our lists.

How many of us have been sitting at the dinner table after a long day at the office when the phone rings. You look at each other, “who’s going to get that?” Frustrated, you catch it on the last ring only to find a telemarketer so skilled that even when you say “No” immediately they can keep you on the phone long enough that your dinner is cold.

Expect more of that. Every time you click like on a website the site owner now has a means to contact you.

All too often I’m posting links warning my friends of yet another Facebook Scam like this recent one. http://bit.ly/bZemAd If you are tempted to click links because they promise to show shocking content, it’s most likely a scam. (Duhhh)

Remember when there was no like button? And you posted a picture or status update where the only way someone could respond was by actually communicating with words? I miss those times. Like – to me, seems a little lazy.

And what does like really mean? You’ve just posted a status update that Hurricane Earl has blown your front window in and 10 people click like! What is that?? Is like merely an acknowledgment that “I have read your status”, or do they really like the fact that your window has blown in?

I miss communicating. Real words. Like, leaves me guessing… “what do you really mean by that”. Remember folks, a few words go a long way. Like reveals nothing about you. It’s ambiguous.

So there you have it. My love/hate relationship with the like button. Yes – I will build my list using the social plug-in, will continue to resent tele-marketers and be sad by the loss of real communication.

FYI folks, you can also see what all your friends are liking at http://likebutton.me/

Please call 1-877-745-TOUR to book your Nova Scotia Virtual Tour today.

Supernova Studios
393 Lower LaHave Road
Riverport, NS
B0J 2W0

Phone 902-766-TOUR (8687)
Toll Free 1-877-745-TOUR (8687)
Fax 902-766-4489

Got Facebook questions? Ask me on my fan page:
http://facebook.com/NovaScotiaVirtualTours

Are we following each other on Twitter?
http://twitter.com/ns360tours