Blog Tag: video virtual tours

The IMAGE 45 – Lights, Camera, Action! – DSLR Video Settings

The IMAGE photography talkshowLights, Camera, Action!  Video is a powerful tool.  It touches the sense of sight in an exciting way by showing movement rather than insinuating it.  Full Motion Video is a great way to experience things in motion such as waterfalls, waves, Gates opening, interviews, Realtor introductions, and the list goes on.  So let’s delve into the world of Video. 

Many of you have DSLR cameras that have video capability.  In this virtual tour webinar we are going to discuss how to configure your camera settings for shooting great video.

We will talk about some basics if imaging, from the virtual tour photography perspective that you’re used to, and show how those apply to video.  Then we will discuss camera settings for capturing great quality video.  If we have time we will also touch on some equipment that will help you keep your camera stabilized when you are capturing video while walking around.

Join me June 18, 2013 at 7pm Eastern to learn how to create some of your on movie magic with an introductory course on shooting Video and the settings to use on your DSLR.
Register now in your TMS!

See you there!

Ben Knorr
Virtual Tour Software & Professional Hotel Photography
Order a virtual tour: 866-947-8687

Photography or Video?

Silicon Valley Virtual ToursExposure Elements was a photography company first.  We cut our teeth offering professional still photography and Silicon Valley virtual tours in the San Francisco Bay Area. Our clients have come to love our unique ability to deliver extraordinary architectural photography images wrapped into a software delivery tool that gives our business clients the ability to show their business off in an engaging way with just a single click of the mouse.
Our 360 panoramic images create the effects of video movement through a business while still delivering imagery that is impossible to economically deliver.   Video still has compelling value in a virtual tour though.

Why use full motion video?
Full motion video can show elements of a business or property listing that couldn’t be shown otherwise.  For all the strengths of great photography it still lacks the function movement that video can deliver.   Movement comes in many forms such as a personal introduction to the virtual tour,  an  action or process that defines the character of a business or property listing, or a video animation that captures the attention of the viewer.

Personal Introductions
No other scene in a virtual tour can more positively affect the branding and viewer perception than a well done personal introduction.  In the case of a business virtual tour, a personal introduction defines the brand and assures the viewer of senior management interest in the viewer.  See a sample here:

In the case of a real estate virtual tour, a personal introduction articulates the commitment of the listing realtor to the property and builds the branding power of the listing realtor.

Capturing Movement
Capturing movement can be a broad range of activities that range from portraying the nature of the business, such as a chef cooking or a jeweler setting a gemstone into a ring setting.  It can be horses galloping through a field on a horse ranch or an exercise class at a fitness club. 

Existing Video Footage
Existing video footage can be a powerful use of video in an interactive virtual tour.  Many companies already have significant investments in video footage.  Much of that footage is relevant to the function of a virtual tour.  Adding relevant clips to the virtual tour can make a big impact on the final production and create a cohesive bond between the virtual tour message and other company messaging.

Adobe After Effects Animations
Capturing the attention of your audience is the key to a successful video production of any sort.  The most advanced videos today use Adobe After Effects for animated video introductions and trailers.  Exposure Elements can create an engaging animated video introduction and trailer for your virtual tour that will capture your audience’s attention.  Our animated AstroZoom option is an engaging and entertaining animation that can show your viewers where you are located  in a way no other product has done before. 

Photography and Video
So there is no question whether you should use photography or video to show your business to the world.  The answer is to use both.  Our professional photography creates impeccable and compelling imagery of your business or real estate listing.  Short video clips that highlight movement, branding or a personal message are complimentary and create energy in your virtual tour.  Exposure Elements is the San Francisco Bay Area virtual tour company that has the experience to deliver that compelling production to your viewers.

Best Regards,
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Lights, Camera, Action – It’s Fusion Video

We thought that we would focus today on the powerful built in full motion video capabilities of the Fusion virtual tour software engine and the benefits of including video in your 360 virtual tour.

Creating virtual tours with high definition images and interactive, 360 panoramic photography is an eye-catching way to draw in visitors and boost your business. To add another dimension to your Fusion presentations, you can also choose to enhance your virtual tour with full motion video footage.  Let’s take a look at a gorgeous production that Stan Davis recently put together that made its way to the RTV virtual tour gallery:  When you look at this Fusion presentation also take notice of the gorgeous custom loader and slick interface background that he has added.
There are many benefits of including video in your virtual tour. Videos are highly engaging, and help keep visitors on your website longer. They’ll often look for more videos once they’ve seen the first one. With video content, you can convey more information effectively through the audio narration—people will be more likely to watch a video presentation than to read long blocks of text.  Let’s take a look at the Fusion Deep Stat report for this virtual tour:   Some VERY impressive traffic going on here but what’s even more impressive is the fact that the average person is looking at this production for over 19 Minutes.  YES!! 19 MINUTES.  You’re not reading this wrong.  The use of Fusion along with full motion video is keeping the eyeballs on the production longer than we’ve ever heard of here at RTV.  It’s simply amazing.

Next we would like to point out that the use of full motion video boosts your credibility, helping to portray you as an authority in your industry or market sector. Best of all your videos within the Fusion presentation will go where the Fusion presentation goes and Fusion is very easy to instantly share through social media.  Your visitors can easily spread the word about your virtual tour.

Where should you add video?
You can embed video content at any point in your virtual tour to enhance several portions of your virtual media presentation. Here are a few ideas to get you started:

  • Intro/home page: At the start of your tour, you can post an introductory video to welcome visitors and offer background information about you or your company.
  • You might want to order up one of Fusion’s powerful AstroZoom to boldly show your property or business from a unique perspective:
  • Hot spots: On your virtual floor plan, you can embed video content into hot spots that expand on features of your property or business.
  • Customer areas: If your virtual tour is for a business, you can include video that shows your company in action on the appropriate page. For example, a restaurant might include footage of a dining room, and a museum could post a video of a special event or interactive display.
  • Testimonials: You can include video testimonials from your satisfied customers at various points throughout your virtual tour.
  • Closing: At the end of your 360 virtual tour, include a thank-you video with your contact information and call to action, so your visitors can act while your information is still fresh.

Video content can be a powerful addition to your virtual tour. It’s a good idea to make use of this feature whenever possible, so you can offer visitors more value for their time—and convert more of them into customers or buyers.  Start offering video in your Fusion virtual tours today and watch your business soar!


Team RTV
Order a virtual tour today: 866-947-8687

Benefits of Video and Virtual Media on Websites

you know that over 87% of prospective clients research products and
services online before making purchasing decisions? With a number this
high searching the internet, driving traffic to your website to review
your products or services is a top priority for most businesses. And
once you get a visitor to your site? You have to be able to hold a
potential client’s attention!
videos and other virtual tour media content to your website can be a great
benefit to your website views and sales. The viewing of website videos
gets more and more popular every week, actually making up more than half
of the traffic on the Internet. YouTube actually has over 800 million
people using their website with many companies actually setting up their
own company channels to draw viewers to their products!
Interactive Virtual Media offers the opportunity to more clearly illustrate the services
and products being offered, even before a client needs to engage a sales
person. This draws in potential buyers and generates leads for a sales
person without using a strong arm sales tactic that may alienate your
visitor. In addition, video is extremely cost effective. You can
continue to use the same videos for a longer period of time without changes, making this portion of your marketing plan less expensive.
only does video attract more views to your website but prospects are
going to remember your video! Website viewers are more likely to
remember your visuals than the words you use in the description – six
times more so in fact!
Using video and virtual media on your website is also beneficial for the following reasons:
  • Video viewing may actually keep a visitor on your website for an additional two minutes
  • Many people would rather view a video than read a description
  • Websites with video are over 50 times more likely to be featured on the front page of search engines
  • Video can be forwarded easily through email
  • Video can be shown on sales calls and used as a training tool with staff
and virtual tours are eye-catching and interesting to the prospect that
is looking for your products and services. Viewers quickly connect with
the services and products being offered, making a personal connection
with the sales person easier, generating more leads and sales. Used in
fields like real estate, potential buyers can fall in love with a
property before ever seeing the actual location, making the realtor’s
job that much easier. It can also be a time saver as buyers can look
through potential properties and eliminate the ones that they do not
want to see, saving time and energy for both the client and sales
Central Coast, California virtual tour companyIn
the service industry, potential clients can truly get a feel for the
golf course, hotel, restaurant or even health care facility before they
ever set foot in the business. Using virtual tours and video as a way to
sell a business and its benefits online can share the company’s spirit
and environment, setting the tone for a client’s visit and drawing new
clients. No matter what your business, video makes a statement and
easily illustrates what a business is selling and why a potential buyer
should buy it. We would love to talk to you about how it could work for
your business!
If you have any questions, please contact us by phone at 916-517-0029 or visit our website at for more information. 

Fun Video Marketing Stats

Silicon Valley Virtual Tours#1. The U.S. population is expected to spend almost 40% more time online watching video this year than it did in 2011. When you break that down, it amounts to about 193 million people watching over 29 hours each. That’s a lot. (Source: Proven SEO)

#2. Even lower estimates still project that 53.5% of the U.S. population (which works out to about 167 million people) and 70.8% of Internet users will watch online video in 2012. So even worst-case scenario, we’re still talking about a whole lot of people here. (Source: HubSpot)

#3. April 2012 saw a 40% increase in the amount of video consumed by the average Internet user when compared to the same month in 2011. That’s a significant amount of growth. If I grew 40% by next April, I’d be 8’4”. (Source: MediaPost)

#4. In a recent survey, 46% of respondents said they’d look up details about a new brand or product after seeing it mentioned in an online video. Nearly 50% said they’d be likely to view a video posted socially by a brand they follow. If you still don’t have a social media strategy, I feel sorry for you. (Source: BtoBonline)

#5. In fact, social video effectiveness is at an all-time high. Views for social video ads have reached 1.3 billion, and the total from Q1 2012 nearly doubled the previous quarter’s results. (Source: ReelSEO)

#6. Research shows that YouTube usage among marketers increased in 2011 by 47% when compared to 2010. As an overall tactic, video marketing went up 27%. Naturally, more video is on every marketer’s wish list in 2012. (Source: Content Marketing Institute)

#7. When it comes to decision makers, 59% of senior executives reportedly prefer watching online video over reading text, and 80% of execs watch more video content online now than they did last year. This is why CEOs are so busy – they’re always on YouTube. (Source: We Capture)

#8. Many have argued that visitors who view video content are far more likely to buy a product or service than those who do not. Keeping in mind, mobile video viewers are projected to reach 54.6 million in 2012. (Source: David Caron Design)

#9. Mobile video has also been cited to spur user engagement. In fact, the average mobile viewer watched videos that were three times longer than those on regular PCs or laptops. (Source: Thrive Marketing)

#10. Reports show that 88% of senior marketing executives believe integrated video improves overall performance and click-thru rates for email marketing campaigns. This boost in CTRs can be as much as 13%, as reported by other studies. (Source: MarketingProfs and Experian Marketing Services)

Our virtual tour photography services stand above the competition delivering compelling business and architectural photography that is clearly more realistic.   We can customize the look and feel of our offerings through custom branded Silicon Valley Virtual Tours, and custom integration making the final productions we deliver unique and engaging to your customers.  We have the experience and resources to build the most demanding and functional virtual tours while integrating creative photography and adding an engaging element that isn’t commonly seen by your internet viewing customers.  Enjoy the rest of the website and don’t forget to visit our gallery on our website.
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