In one of our previous posts we talked about why starting a virtual tour business and why adding a virtual tour department onto your existing business would be a great option for you to make some extra income. Today I want to talk to you about some of the basics for those of you who may be new to the idea of running your own business.
Understandably, if you’re not currently living the entrepreneurial lifestyle, the idea of starting a virtual tour business on the side may seem scary, expensive, and like a whole lot of hard work and effort that you don’t have time for. The fact however, is it can be fun, easy, and very inexpensive to do! I have put together some ways that you can easily and most importantly inexpensively promote your new virtual tour business to make the most of your time and money. Read these few steps, talk to some other RTV virtual tour providers back here and you’ll see they all started out, to some extent, following the basic steps below.
#1 Flyers and business cards. You would be surprised at the places you’ll find the new clients for your virtual tour business. Being a business owner means always being prepared. Printing out bulk orders of flyers, brochures and business cards from VistaPrint is affordable and a necessity for always being on your game! At BlueLaVaMedia we also use interactive CD Handouts. These are a great way to put an actual HD virtual tour along with some brochures, a link to your website and more into the hands of prospects. It’s a proven fact that CD’s have a longer shelf life than a flyer. All the above are great to have when you meet an interested real estate agent or restaurant owner in line at the grocery store or at the gym. You will likely lose the lead if you don’t have a business card to hand to them right away. Always carry them around in your wallet, gym bag or purse so they immediately have your contact information!
#2 Websites & Registering. We have held many RTV talk shows on the right things that you need to do to setup your business and one of the first on that list is to get a website. There are many ways to obtain a website even if you don’t know how to create one yourself. At RTV we do provide a free website with our system but you can always purchase a ready to go virtual tour website http://providers.realtourvision.com or create one on your own. Some sites have very inexpensive and easy to use templates and design programs that will take you on a step by step guide to getting started. Once your website is up take some time and watch some of our other talk shows on SEO and blogging to start building strong virtual tour centric back links to your site.
#3 Cold Calling. Once you’re ready to start finding your virtual tour clients and have established your target audience in your area, make a list of businesses to call and let them know about your services. You can do this from the comfort of your own home. Just sit back and think about your favorite local hangouts such as your gym, your dentist, animal clinic, coffee shop, hair salon, restaurant, and so on. You will find that making this list is fun and once you get started you will be surprised at how many local business owners you already know and enjoy talking with. Making a few calls a day to potential leads can help get the word out about your virtual tour company. Ask if you can send them an e-mail if they don’t have time to talk and make sure to put your Facebook link and website link in the signature of that e-mail as well.
Let me tell you (and I’m speaking from my own experience from running a Traverse City Virtual Tour Company now for four years) owning your own virtual tour business is very rewarding and fun. There are so many options for new businesses out there today and utilizing the internet is a whole advertising plan in itself. We are always here to help you in your journey with us. When you come aboard with RTV, you are never alone; you’re in the network!
Go get em!
VP / Founder
Order a virtual tour today: 866-947-8687
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