Blog Tag: software

Stop PAYING for traffic tickets! Save Money for Marketing

Everybody wants and NEEDS to know what marketing techniques are working for their virtual tour company. As a budding Central Coast Virtual Tour Provider I’ve learned, there is no wrong or right way. The only right way is the way that works best. I’ve been told it is best to experiment with high-cost, low-cast, popular, and even odd forms of marketing. From donation work to billboards, the range for marketing is HUGE, and I have yet to scrape the surface.

Yesterday when asking the predictable yet powerful question “how’d you hear about us?” I was told by my new virtual tour customer that they saw my website posted on my truck. After all the door-to-door, phone calling, emailing, poster-making, flier handing, search engine optimizing marketing, the lead came from either the card door magnet or the vinyl lettering decal on my truck rear window. Amazing!

 The vinyl lettering cost $30. And thanks to a suggestion from a recent virtual tour webinar put on by RTV virtual tour software company, I was led to a website where I purchased FOUR (4) full-color car door magnets for $49 including tax/shipping (I am a bottom-liner).This is only one of the many useful tactics I’ve put to use thanks to what I’ve learned from RTV.  They’ve been quite amazing at helping me get my virtual tour business off the ground and start making money right away.

What a great deal! If you are willing to tattoo your vehicle. I was. The vinyl lettering has survived just fine so far and the car door magnets are high-powered enough to not blow off while hi-speeding on the freeway… which honestly I had never thought about when making the purchase.

We see advertising every day, but something about seeing the company car and the person behind the wheel (or the business owner) gives it a bit of a personal touch. I am ALWAYS looking at decals on company cars and judging the business based on the upkeep of the vehicle and their driving courtesy.

So if you have a knack for annoying other drivers and/or like the dirt from last week’s mudboggin competition left on the windows, this form of advertisement may not be for you. I must say it has improved my driving record from 4 tickets in 2009 to a whopping ZERO in 2010.  Good luck out there!

Kyle Murphy
KM360 Virtual Tours
Pismo Beach Virtual Tours
www.KM360Tours.com
Order a virtual tour today: 805-709-5577


The Photographers Ephemeris

Are you a tour tracker?  Do you do virtual tours?  Do you have a requirement for shooting twilight?  If the answer to any of these questions is yes, then you need to look at the site I have referenced.  http://stephentrainor.com/tools What is this site?  If you are planning the day or week for photography and know that you are shooting twilight – it also works for sunrise twilights as well – then you need to download this free site.

By downloading this free site, you can type in any address that you might be photographing as well as the date of the photography.  The software provids an overlay over Google Earth showing pathways of light for the three twilights – civil, nautical and astronomical – as well as list the times that the twilights begin.  When you are looking at a 30 minute or less window, any advance planning you can get is very useful.  By using this site, upon arrival we have pre-determined the best locations for our camera equipment as well as knowing if we have to provide flashes if we are staring into the sunlight.  Give it a try- its free, its easy to use and it is a huge timesaver for you and your virtual tour company!