Blog Tag: social realty

The Formula 81 – Business Plans for Real Estate & Virtual Tour Photographers

Photography Business Building Plan

Building a photography and virtual tour business starts with a business plan. It might help to think of the structure of this plan the same way you would the building of a house. You work in stages, and that’s because there are some things you cannot do until you’ve done the other things first. For example; you start by building a foundation and these are the basics that you must have in place before you can move on. In this webinar, we’ll call Stage 1 in our plan The Foundation, since we need to have a strong platform upon which to build the rest the photography and virtual tour business. If we miss any of this, or if we don’t build our foundation well enough, then the rest of what we do on top of that will be much weaker.

Stage 2 in the building plan for a business is where we add a little more structure to the business, and we’ll call this stage The Frame. The things we do during this stage will help us get more clients and increase our revenue, building further upon The Foundation.

Once again we need to complete Stage 2 before we can move on to Stage 3, which we’ll call The Fitout, and that’s where we add the bricks, the doors, the windows and the furniture.  Stage 3 is where we are fitting it out with the luxury features such as RTV’s robust virtual tour software  or aerial drone services that help take us up a level in terms of quality and service offerings. After all, every home has a foundation and a frame, but it’s in the fitout where we separate the good home from the amazing home, and it’s the same with your business. 

What’s important here is to understand the need to do some things first, and not to start trying to add a beautiful staircase and huge windows before we’ve got our foundation built. If that foundation or that frame is incomplete then these Stage 2 and 3 activities won’t be as effective as they would otherwise be, and you could seriously harm your reputation.

During this webinar we will be going through the various steps and activities that a photographer needs to accomplish at each stage of this plan, covering The Foundation, The Frame, and The Fitout. You’ll have a much better idea of what you need to do with your own business and when you need to do it, with helpful hints on:

  • What you must have on your website and why
  • Tips for how to get the most from your Facebook Page and Facebook ads
  • What you can learn from the way McDonald’s makes their burgers
  • How to keep clients coming back to you
  • What not to say in a marketing email
  • How to be a leader in your market
  • … and much more!

Real Estate Photography CoachOur presenter for this webinar is Darryl Stringer, creator and founder of The Real Estate Photography System. Darryl started in real estate photography in 1998 and built a successful business in Brisbane, Australia, photographing billions of dollars worth of commercial and residential buildings. Today he helps photographers and virtual tour providers across the USA, Australia, Canada and Europe get more clients and build more profitable businesses. We hope you can join us on Tuesday, Sept 12th at 7:00 pm EST. You will be glad you did.

Please visit our webinar information page to register.

See you there!

Sincerely,

Team RTV
RTV, Inc – Virtual Tour Software & National Photography Services
Order a virtual tour – 866-947-8687


How Can You Leverage Local Listings For Your Small Business

SocialRealty_orange1

If you run your own photography business, it is very likely that the term SEO means something to you. For small virtual tour businesses, visibility on the web is a big deal. If people aren’t able to find your website your chances of growing your business are greatly reduced. For this reason, search engine optimization is the lifeblood for healthy small businesses.

Google has led the charge for local businesses in search results. A few years back 7 out of 10 first page results were for national companies and 3 spots were left for the little guys. Google realized that if you were looking for something like tires, it was more likely that you were looking to purchase tires from a local store rather than read the website of a tire manufacturer. Since that time, the typical search will yield only 3 national results on the first page of search results. Google has also shown a tendency to push their local listings as well as other relevant business listing sites to the first page of search results.

Many of these online business listings will automatically pull in information about your business, but in order to leverage the full benefits, small businesses should claim the listings and manage the information that is presented.

On Tuesday, June 7th 2016 RTV will present Social Realty 15, and talk about how you as a small business owner can decide which local business listings you should claim, the best practices when it comes to claiming these local listings, and how you can offer local listing management as an additional service you provide your clients. Whether you are a new small business owner or a seasoned marketer, you will learn something valuable that you can immediately begin to apply to your repertoire.

We will also be discussing the popularity of the Google Street View | Trusted program and the importance of having photographers who are able to complete these types of shoots as a part of our national photography service.

RTV’s webinars are free for all virtual tour photographers in the RTV network as well as select guests. After the shows are live they are archived into Rockpointe Marketing. Rockpointe Marketing is a subscription based sales and marketing tool for RTV affiliated real estate photographers who are looking to grow their business. Members have access to past webinars that cover everything from photography techniques to gadgets, to marketing. In addition to the webinars, there are also customizable fliers that photographers can download, customize and print out to help raise awareness of their brand in their community, and more.

If you would like to join in the fun please register for Social Realty 15 in your RTV Virtual Tour Manager!

We hope to see you there RTV.

 

Sincerely,

 

Team RTV

P.S. If you have a topic that you would like RTV to talk about in a webinar, or if you would like to host a webinar with a member of the RTV team, please contact jstring@realtourvision.com


Social Realty 14 – Marketing With Charlotte Snyder Webinar Now In RockPointe Marketing

Photography Marketing Webinar

 

Who better to learn from than someone who is in the trenches every day and has a proven track record of success?

Charlotte Snyder of 406 Productions is just that person.

In Social Realty 14, Charlotte joined Jay to discuss how she has become a very successful virtual tour provider while at the same time being able to charge the highest prices her in her small market. Charlotte’s combination of social media expertise, photography prowess, and marketing instincts has allowed her to offer services and value that set her apart from the competition. She opens up her book of tricks and shares many of her techniques to help other photographers grow their businesses and gain market share.

If you have ever wondered exactly how you should be using Facebook, what good is email marketing, or what other services you could be offering this webinar is for you. Social Realty 14 is now live and available to all RockPointe Marketing paid subscribers.

RockPointe Marketing is a great resource of information on the latest photography gadgets, marketing techniques, customizable marketing materials and much more. If you are just starting your photography business, have experienced a plateau, or simply want to grow your virtual tour business a Rockpointe Marketing membership is for you.

If you don’t have a Rockpointe Marketing membership we hope you will consider joining.

If you have any subjects you want to learn more about and would like to suggest a webinar please email jstring@realtourvision.com.

Thanks for your support!

Team RTV
Virtual Tour Software & Digital Marketing Tools
Order a virtual tour today – 866-947-8687


Social Realty Episode 14 Featuring Charlotte Snyder April 5th

Photography Marketing WebinarHave you ever struggled with getting new business, or retaining clients over time? Getting the attention of new customers, and keeping your past clients from calling your competition can be challenging. Let’s face it, most of us started our business because of our love for photography not because we are marketing experts.

Social Realty Episode 14 will feature Charlotte Snyder of Most Wanted Advertising. Charlotte and Jay will discuss her experience in what works and what doesn’t work in the real estate photography industry. From social media advertising to in-person networking you will gain valuable insights into what works and what doesn’t for both gaining and retaining clients. On top of all that, you might learn a new skill or two you can upsell as part of your business.

If you have struggled to grow your photography business or you would like to make sure your business continues to thrive be sure to join us on Tuesday, April 5th at 7:00 PM Eastern. We look forward to seeing you there RTV!

Our webinars are free for RTV photographers on the night they are hosted and are available to listen to anytime as part of our RockPointeMarketing membership.

We hope you can join us on April 5th at 7:00 pm for this exciting episode. You’ll be glad you did!

CLICK HERE TO REGISTER TODAY!


Social Realty 13 – Affordable PPC Advertising

During Social Realty Episode 12 we took a look at what goes into a comprehensive internet marketing plan for virtual tour providers. In Episode 13 on June 30th at 7:00 PM Eastern we will be taking an in-depth look at using Google Analytics to make sure that your site is showing up at the top of Google search results using paid search engine marketing.

I will help you figure out how to find keywords that people are actively searching on in your area that relate directly to the services that you provide. We will discuss planning a budget that you can afford and ways to optimize your budget to get the most traffic and conversions.

If you have ever wondered how you could guarantee that your site will show up at the top of search engine rankings immediately, or if you have ever wished you had a way to get leads when you need them and turn them off when you don’t, this is a show you won’t want to miss.

As always if you have any questions you would like answered on the show or if you have suggestions for future shows email Jay Stringham at jstring@realtourvision.com. I look forward to seeing you all on the show! Sign up now in your RTV Virtual Tour Manager

Jay Stringham
RTV Social Media Coordinator
Virtual Tour Software & Social Media Training
Order a virtual tour today – 866-947-8687