Home social networking Page 3
According to the 2007 NAR Profile of Buyers and Sellers, 84% of all buyers and 87% of first time buyers use the internet as an information resource during their search for a home. In the 25-44 age group this number jumped to 91% of all home buyers. Also, according to the same survey, 33% of all buyers are using now using social networking sites with 19% using them at least a few times a week.
This makes it more important than ever to incorporate social networking tools into your overall marketing strategy. Fortunately, RTV virtual tour software has just made your job much easier!The software powering your RTV virtual tours now includes a Social Networking tool that allows viewers to bookmark your tours within their social networks with just a click of their mouse!
End users simply select ‘Social Bookmarks’ form the ‘Share Tour’ menu and the icons will appear at the bottom of the tour instantly. Share the news about this new tool with your sellers at your next listing presentation!
Recently I came across a blog post from a Realtor couple stating that they were finally going to take the steps to start researching virtual tours and wanted some thoughts on the subject. I was surprised to see that only two people had responded to the post and really had not offered much insight to the importance of a Brandenton real estate virtual tour from their stand point. To add, I was kind of amazed at the fact that the Realtors have never even considered the option of marketing their properties online with virtual tour technology until now. Of course, I did the best I could to help them in the right direction; but, the very thought that there are still Realtors out there unwilling to implement these powerful Brandenton real estate marketing tools into their arsenal of Real Estate sales tools has a lot to do with:
1. The misconception of how valuable it is in today’s market place 2. What role it plays in the hands of the consumer
So how does a virtual tour benefit both the Realtor and the Client in a down economy? What can it do to help alleviate some of the financial stresses that come with a slow and stagnant economy?
According to the NAR 2007 profile of Buyers and Sellers:
84% of all buyers and 87% of first time buyers use the internet as an information resource during their search for a home. In the 25-44 age group this number jumped to 91% of all home buyers.
Home buyers use the internet slightly more frequently (66%) than real estate agents (64%) and much more frequently than newspapers (17%), home magazines (10%) or television (2%).
Only 1% of homebuyers did not find the internet useful and 100% of those that use a real estate agent take two weeks to search on their own before contacting their real estate agent. 64% of all home buyers used the FIRST agent they contacted.
32% of all buyers look online for properties for sale as the FIRST step in their search for a home.
33% of all buyers are now using social networking sites with 19% using them at least a few times per week.
79% of home buyers use a real estate agent, this is the same percentage as 10 years ago. in 1997, 50% of buyers found their home through a real estate agent and 2% found their home on the internet. In 2007 only 34% find their home through a real estate agent while those that find their home on the internet has greatly increased to 29%.
Virtual Tours in Today’s Marketplace
There are hundreds of real estate virtual tour providers offering many different solutions. Few understand the marketing aspects of virtual tour technology and many underestimate the value it has for the Realtor. The misconception as a whole is that a virtual tour is just some type of online media. It is much, much more than that. A virtual tour can be any type of media; but, how that media is used to benefit the sale of the home has extremely valuable aspects to it when approached with the right technology and the right tools to market that technology. If you are paying $100-$300 for a virtual tour and it is only distributed to your MLS and Realtor.com, you are missing a huge market of potential buyers outside these practical inclusions and you are paying way too much for your service.
It is no secret that the housing market is rapidly declining. Realtors are not making the commissions they used to and short sales and foreclosures are only paying a very small commission as to what they would normally get. Yet, many Realtors are still dumping thousands into their properties in hopes they will sell. But the hard fact is that most of those marketing and advertising dollars will only pay for so much time in front of the consumer. An ad here or there can quickly add up and the exposure value is very little. Is there a better way? You bet!! 84% of home buyers are shopping online first, so maybe that is where you should be directing your efforts? Why would you advertise your products and services in the local newspaper when 17% use the newspaper and 84% is looking online? The only person you are helping is the advertising agent. Now it does make sense to advertise, but maybe it’s time to re-think how the rest of the population is thinking. Understand your market and where it is that they go to get the information they seek.
Basic observations when considering virtual tour software and the value it has in the marketplace:
1. Affordability – Your virtual tour solution does not have to cost a fortune. The average Real Estate virtual tour should cost around $90-$150 for a good quality tour and hosted for 1-2 years online. It should also have excellent distribution qualities to get maximum exposure.
2. Functionality – What type of features do you get with your virtual tours? Is there rich media content that is easily accessible? Feature sets are what will keep your potential buyers occupied within your virtual tour. The more features your virtual tour has the more satisfying it will be to the end user. It is a proven fact that online users are becoming hungrier for rich media content. If your virtual tour provider does not offer virtual tours that are packed with rich media content, it time to look somewhere else.
3. Informative – Does your virtual tour provide the necessary tools to inform potential buyers on all the details of the Realtor and the property? Buyers want data and if your virtual tour does not provide what is desired, you will lose the buyer’s interest quickly.
4. Marketing – Putting your virtual tour on your website or MLS is just the tip of the iceberg. With millions of consumers shopping online everyday, you need to have the tools to put your properties in front of those buyers. A Brandenton real estate virtual tour with no exposure is a dead tour. It has little reach in the marketplace and the virtual tour holds no great value. Yet, when you combine powerful online distribution tools with your virtual tours, you have opened up a tremendous amount of exposure and the potential to get more interested buyers. Also, combining innovative offline tools to direct traffic to your virtual tours can lighten the cost of traditional adverting and marketing. The focus here is to market your properties online and offline with the intent of driving as much traffic to the property for sale. This marketing strategy is very effective and is cost effective. A good tour package that offers both online and offline virtual tour marketing tools should average $.40-$1.50 per day. Compare that to traditional marketing, and you are saving a ton of money, getting ten fold the exposure and putting more profit in your pocket at the time of sale.
5. Flexibility – Your virtual tour should already come packed with virtual tour marketing tools to make your job easier. A good virtual tour solution should give you the flexibility to do what you do best……sell!
Real Estate virtual tours can be the single most important alternative to property marketing in a time when the economy is failing. Time, money and value are so important when the span between commissions is much greater that it used to be. Investing in the choice to use virtual tours as your main tool of cultivating home buyers is a step in the right direction.
Consumers and Virtual Tours
How does the consumer benefit from a Brandenton real estate virtual tour you provide online? Potential buyers play a very important role. It’s what they want! Do you give consumers what they want? Are you keeping up with the latest advances in online marketing? The way we do business today has forever changed and if you are not moving in strides with these advances, your competition will move leaps and bounds over you and leave you wondering why. If 84% of homebuyers go to the internet to shop for property, you wouldn’t put 84% of your advertising dollars into the local newspaper would you? I hope not and I hope you see my point. Consumers know they can find what they want on the internet. It saves them time and money, rather than spending countless hours driving around to each house. Virtual tours put the consumer in control to decide what it is they like about the house. A well organized virtual tour and the right Brandenton virtual tour company can make use of the advantages of each individual listing and grasp the viewer’s attention. You have to immediately engage your visitor with something that will capture their senses. Give them what they want and direct them on what to do. Give them the ability to explore all the advantages of your listings without the headache of having to search too deep. If a visitor can’t find what they want within a few seconds, you will lose them.
Statistically speaking, consumers are eager for rich media content when they visit your website or virtual tours. If it is boring and inactive, you are missing the big picture. More people sit at home now because they can’t afford to drive around. It is much more cost effective to find what you are looking for on the internet. And, it is a lot less stressful too.
Home buyers are getting smarter. In a buyers market, they are realizing they have the power to search and seek out anything and everything on the web. Including Realtors! If you’re not making a huge impression, you’re not doing what it takes to get those potential home buyers in the sales seat. Real estate virtual tours are what buyers are looking for. It saves them time and money and that is very important in this economy.
If you need more information on an affordable virtual tour solution, go to our Bradenton Virtual Tour Company Website.e-toursonline Interactive MediaBradenton Virtual Tour Companywww.e-toursonline.comOrder a Brandenton Virtual Tour (941) 795-6978
TRAVERSE CITY, MI – December 29, 2008 – RTV, Inc. today announced the release of their new Social Networking Utility that is now integrated with their virtual tours. This newest addition to their already technologically robust virtual tour features will allow virtual tour viewers and end-users to quickly add their favorite virtual tours to popular social bookmarking sites such as Digg, Delicious, Furl, Backflip, Reddit, StumbleUpon, Technorati, Mixx, and Bebo. The Social Networking Utility also allows virtual tour viewers to submit their favorite tours to popular social networking sites such as Facebook, FriendFeed, MySpace, LinkedIn and Twitter.
“We are very excited to give our virtual tour provider network and their customers the ability to instantly share online tours across social networking and bookmarking sites that accept virtual tours.” Stated Jason LaVanture, Vice President of RTV, Inc. “Now more than ever, real estate agents and business owners need our powerful marketing tools to stay ahead. This latest enhancement from our marketing department gives our virtual tour providers, real estate agents and brokers the competitive edge and visibility they need in an aggressive market.”
This latest virtual tour marketing tool was released as part of a series of marketing enhancements to optimize RTV virtual tours for maximum exposure and distribution potential on the internet. The virtual tour viewer was also recently Search Engine Optimized and offers geographical targeting features to enable RTV virtual tour providers, real estate agents and brokers to effortlessly appear more quickly in search engine results for their farming areas. These pre-programmed features are controlled through the tour builder’s tour management system and are able to be controlled on individual virtual tours.
“Team RTV understands that although we are in the virtual tour industry, we are first and foremost in the marketing business. Our marketing department has been hard at work to not only integrate incredible marketing features such as this, but also to coach our virtual tour providers, real estate agents and brokers how to use these tools to their greatest advantage.” Stated Cheryl Waller, National Marketing Manager, RTV, Inc. “We are constantly evolving our virtual tour features and training to incorporate Web 2.0 features and functionality. This enables our virtual tour network to effortlessly market with progressive technology and concentrate on their businesses without having to keep up with the Web 2.0 learning-curve. That’s the power of Team RTV; we do the work so that they don’t have to.”
According to the website, RTV virtual tours already incorporate integrated popular virtual tour features such as audio, video, brochure, and floor plan attachments as well as MLS information, maps, area information and even a linked tour gallery that is automatically populated with a real estate agent’s virtual tour inventory.
About RTV, Inc.
RTV, Inc. is a recognized leader in interactive 360 panoramic virtual tours and virtual tour software. Since 1999, RTV has continually led the way in the virtual tour industry with marketing implementations such as their proprietary interactive software, RTV PanoRider(TM), single property websites, on-demand HitStats 2.0, 2D/3D interactive floor plans, 3D animated walk-throughs, custom websites, TourTrack(TM), tour audio solutions, TourDiscs(TM) and Sketch-and-Fax(TM) services.
RTV virtual tours are chosen over other virtual tour software programs daily by intelligent business owners who demand the best virtual tour software to showcase and market their businesses online. For more information about RTV virtual tours and marketing tools, visit their website at RealTourVision.com or give them a call at (866) 947-8687.
TourTrack, Sketch-and-Fax, PanoRider, HitStats, TourDiscs and RTV are trademarks of RTV, Inc.
Contact Information:Jason LaVanture, Vice PresidentRTV, Inc.https://www.realtourvision.com/(866) 947-8687