Blog Tag: social networking

6 Helpful Services for the Digital Media Marketer

I have to admit, as a small virtual tour business serving other small businesses in Roseville CA, life can get pretty hectic without the right tools to manage it. My job, as a multimedia internet marketing company, is to continually find ways to become more efficient with increasingly less time.

These helpful tools are either free or have free versions:

Social Media Organization  – Proper use of social media will keep an exciting air about your company.  Too much and you’ll find you should have been working the phones harder. Find the balance. – combines all your social media profiles into 1 convenient dashboard. It allows you to schedule a message and (very simply) send it to either just Twitter, or to Twitter, Facebook, LinkedIn, and more. You will find the website easy to navigate and user friendly. – similar to HootSuite in about every way, the differences are subtle and you will have to decide for yourself which one fits you best.

Social Bookmarking – there’s a lot of confusion about social bookmarking and controversy over auto-syndication sites like OnlyWire. I say if you have the few extra dollars to shell out, and the patience to setup 30+ accounts, then it may be worth your time. It is especially useful for generating a little extra traffic and article exposure.

No Need for Photoshop

Although I use Photoshop on a daily basis, I have found there are several alternatives to resizing a picture or adding rounded corners in split record time. – enough said, create rounded corners, choose which corners, how much “roundness” and even resize it. I have not found anything quicker than this for manipulating 1 picture on the fly.

desktop image resizer – found here – resize several pictures at once without opening software. I probably use this almost as much as Photoshop, but it’s great for those taking Hi-Res pictures that would like to have “web” versions of them as well for sharing and faster upload times.

Invoicing – mind the name, a pay as you go online invoicing service that is great for small businesses and people who think Quickbooks is just a little too intense for trying to sell a few candles.

If you’ve got a cool tool, do share!


Kyle Murphy
SLO Virtual Tours
KM360 Virtual Tours
Order a virtual tour today: 805-709-5577

Networking into the New Year

I have to tell you how I met Rob & Ryan Gick of Gick Builders Inc., a Lafayette Home Builder. I met this father and son duo when visiting the Lafayette BNI group here in Indiana. By the way I strongly suggest joining your local BNI. They approached me after the meeting  to have a virtual tour done of a recently completed remodel.

We met shortly after at the project and I was amazed at the transformation that had taken place. They had converted what was the living room into a mother in law quarters with her own kitchen and bedroom with full bath that is handicap accessible. I was stunned as they showed me where the old house ended and the new addition began. The new kitchen and dining room made my jaw dropand the study that is off the kitchen with it’s gas fireplace was inviting me to sit with a good book. These artisans did it all too from poring the footers to painting the warm colors. To say the least I was thoroughly impressed. Have a look at their work and mine at my Lafayette virtual tour company site.  Enjoy!

iView Tours
Lafayette Virtual Tours
Order a virtual tour: 765-412-9338

4 Pillars of Effective Social Networking

Last week your Nova Scotia virtual tours & property marketing expert was asked to speak by the Chamber of Commerce on Social Networking for Home Based Business. The following blog is a result of that speech.

We’ve always had the desire to connect, even in the days of cavemen we were forming tribes. Back then the tribes were limited by geography. Today human civilization has evolved to where we are now because we have mastered the art of continually grouping together into teams, tribes, cities, and nations. We have catapulted past the barriers of time and space into a whole new world.

Every individual in this massive network is doing what he or she is pre-programmed to do – communicate, collaborate, and continue the march of our civilization’s evolution.

Ten years ago it was nearly impossible for us to share our “art” with the world. Today any one of us can have our own television or radio station (on the net.)

What has happened recently, particularly with Facebook, is that it has become far easier to transport your REAL identity around the web. This means that increasingly people are joining new social networks with their ‘real identity’: their real name; their place of work; and other details that define them as a person in a movement – sometimes referred to as the ‘Open Web.’ Naturally this makes people think more carefully about what they say and how they behave on social networks – because they ‘own’ their comments the common rules of society come into play. When a person’s reputation is attached to what they say it makes them think carefully about what that comment might mean to others.

When considering your approach to Effective Social Networking do it right the first time:

Plan – How will Social Networking complement your overall marketing strategy? Who is your audience? What are your objectives? What Social Networking tactics (conversational, promotional, trial, feedback, etc.) will get you there? Which Social Networking tools and technologies make sense? And finally, how will you collect and analyze your results?

The 4 Pillars of Effective Social Networking

1. Transparency – Transparency provides the only window – A window lets light shine through and allows us to see what might otherwise be hidden. This is what transparency is all about — letting the real self be seen. It’s unwise to share our innermost thoughts indiscriminately, but the greater tragedy would be to never allow that real self to be known

The Merriam-Webster dictionary defines transparent as: free from pretense or deceit; easily seen through; readily understood; characterized by visibility or accessibility of information, especially concerning business practices.

The foundational element of transparency is truth-telling, being open, honest and sincere in putting one’s self out there. The essence of truth-telling is being comfortable in one’s own skin. Why the need for transparency? Trust. All conscious, healthy relationships thrive on the basis of trust, integrity and transparency.

2. Personal Branding – You are your brand – “Be you because others are already taken” ~ Oscar Wilde. Few things are more powerful than someone who knows who they are. If you know what you’re all about and where you’re heading, authenticity and credibility naturally result. For one reason. People trust you. Plug in, listen and trust the sound of your own voice.

If you’ve ever wondered why great leaders, companies and brands are able to emerge and endure, trust is always the common denominator.

Great brands become that way because they know great marketing begins from the inside. Besides the ability to inspire trust and be open to possibilities, enterprising personalities make their own brand of music.

3. Service – Make and Keep a Promise that Matters to your Customer – Being of Service. Think of social networking as more of a personal relations play than a sales strategy. If you “give” value — in terms of content, advice, insight and service — you develop relationships and trust that will very likely lead to sales and/or advocacy down the road.

You must nurture your customers to the point where they become:
~ loyal and raving fans
~ your very own brand ambassadors
~ a free sales and recruitment force ~ at no cost to you

Identify your target market. “If you try to be everything to everybody, you will be nothing to nobody”. Determine “what matters” in your community.

If we don’t take care of our customers, someone else will – Unknown

2. Engage – Identify the emotional fuel to engage your customers. Customer satisfaction is just the minimum; your goal is to engage your customers. An engaged customer is the most valuable asset of any organization. Engaged customers assure a business of sustained and profitable growth. They are the first who will continue to repurchase your products, and the most likely to recommend you to other people.

Research from the Gallup Organizations suggest the 4 emotional dimensions to create customer engagement are:

1. Confidence. You will gain the customers’ confidence if they feel that the brand or company is trustworthy and keeps its promises.

2. Integrity. Your customers must feel that your business treats them fairly.

3. Pride. More than snob appeal, your customers must feel good about your product or service.

4. Passion. You are able to instill passion in your customers if they view your product as irreplaceable. This is the point when customers say that they “love” you.

Think of social networking as another tool in your marketing mix — and not some kind of magic pill that will deliver results overnight — and you will naturally discover ways in which social media can complement and enhance everything from customer relationship building to brand promotion.

I welcome you to connect with me, Nancy Elizabeth Bain on Facebook. Or view my fan page at

Book your Nova Scotia virtual tour today!

Nancy Bain
Order a virtual tour: 1-877-745-8687 (TOUR)
Super Nova Studios uses only the finest Virtual Tour Software Available!

Should I Invest Time on Social Media?

When you are looking for the answer to a certain question (or a product) which one of the following things you do?

a. Look in a dictionary
b. Use printed advertisement (magazines or newspaper)
c. Pay attention to see if any TV or Radio add gives you the solution
d. Google it or use another search engine
e. Email friends and family to see if anyone can send you an URL that will contain the answer to your problems.

Multiple authors recommend that you should have a presence on the Internet. Maybe you have already a webpage and are asking yourself why you cannot find your page when you Google it? The problem is no one is looking for your business! You are the one most interested in selling your product or services.

The answer to your problem is simple, but requires some dedication on your part. If you want to obtain a solid Internet presence Virtual Florida Tours can offer you all the help you need.

a. Business and Personal Web pages
b. Interactive virtual tours of your business or listings that will be automatically posted to your webpage
c. Free training in how to get to the front page of Google search engine
d. All the other needs for your Internet advertising.

Let the world to see your business now!

Gabriel Duque
Virtual Florida Tours

Traverse City Social Networking Training

Traverse Area Association of Realtors (TAAR) is very pleased to offer a free Social Networking, Blogging, and SEO 101 seminar. On Wednesday August 19th Jason LaVanture of BlueLaVaMedia virtual tours and creator of the Social Ignition System will be offering up some very valuable tips on how to increase traffic and build powerful back links to your website. The free seminar will be held from 9-10 at the TAAR office and all members are welcome to attend. If you have an interest in these topics it’s recommended that you start out by taking BlueLaVaMedia’s free online course found here:

Go BlueLaVa!