Blog Tag: search engine optimization

Search Engine Optimization for Your Virtual Tour Business

SEO for Virtual Tour Companies

Have you wondered how you can have your website top the list on search engines?

Website search engine ranking has evolved drastically in the past couple of years. If you haven’t thought about your website in the past month chances are you are moving the wrong way in the search engine ranks. Google accounts for 67.5% of the search engine market (comscore.com), whereas Bing and Yahoo make up around 28% combined*. When we are talking about SEO (search engine optimization) the conversation inevitably centers on Google for this reason. Google has used their position of dominance to change how websites are ranked according to what they see as most important. User experience and relevance are two of the main factors in the success or failure of search engine results. How is user experience and relevance determined? Much of that information comes in the form of bounce rates, time on site, and other user behavior cues, as well as the robots (sometime called spiders) that scan websites for content and updates.

If you are in the dark as to how to figure this out, don’t worry. There are lots of tools available both paid and free. With a little technical knowledge (or a good friend that knows code) you can install Google Analytics and sign up for Google Webmaster tools, and the best part is they are totally free. Sure there are plenty of companies that want you to pay them to report to you on a monthly basis from their pricey software, but I will take free directly from the horse’s mouth any day.
Great content represents one of the biggest pieces of the puzzle to search engine success as well. If your website is a wealth of quality information people will come to your site more often, spend more time, and link back more frequently. Quality graphic content such as photos, memes, and info graphs are easily share able on social media platforms (which in turn send social relevancy signals to Google) and contribute to a great user experience as well. Committing and sticking to a long term content creation strategy is a powerful tool in the effort to obtain online ranking success.
Back linking used to be a huge part of improving website rankings. This is the practice of getting other website to link back to your site. While this can still influence the organic (non paid) rankings, Google has recently been decreasing the value of back links. This is due in part to a rash of attempts to manipulate back link profiles for the benefit of a websites search rankings. On top of Google slowly decreasing the value of back links many sites that have used low quality back link practices are now being penalized by Google and forced to either fix their back link profile (an often long and tedious task) or face the consequences of penalization or even suspension of ranking on Google’s search engine.

You can still benefit from a great back link profile but I would caution you to approach gaining back links by producing good content and publishing it on social media and any other avenues you can find. People who like the content you are producing, or find value in it will share it and link back to it in various ways. These great articles and graphics are known as link bait in the seo community as they are produced to draw back links in. Typically the back links gained are to related websites meaning the back links have a higher relevance than if it was linked back from a website that is not with in the same industry or genre.  If anyone approaches you and offers X number of back links for money, DO NOT DO IT! This is the sort of practice that will land your website in Google’s dreaded penalty box. If the opportunity to link to another page arises and it makes sense, making the link a no follow link is advisable. This tells the Google robots to not consider where this link is going to, to influence search engine rankings for either site. This is done using a simple html code while placing the link.

The long and short of seo is develop your site with user experience in mind, produce and promote good content and let the rest fall into place.  Hard work and avoiding the pitfall the easy way out and your website will move up in the rankings. Keep in mind where Google is headed and focus on getting there rather than focusing on what has been done in the past.

Do you have questions? Coming up soon we will be having a webinar for our network of photographers to discuss this issue more in depth. Would you like to learn more about being an RTV photographer? Visit our website to learn how to start your virtual tour business or call us at 866 947 8687. Or allow one of our Virtual Tour Providers to provide professional photography on your behalf.

Join the conversation on Facebook!

*http://www.comscore.com/Insights/Press-Releases/2014/4/comScore-Releases-March-2014-U.S.-Search-Engine-Rankings


Search Engine Optimization for Your Virtual Tour Business

SEO for Virtual Tour Companies

Have you wondered how you can have your website top the list on search engines?

Website search engine ranking has evolved drastically in the past couple of years. If you haven’t thought about your website in the past month chances are you are moving the wrong way in the search engine ranks. Google accounts for 67.5% of the search engine market (comscore.com), whereas Bing and Yahoo make up around 28% combined*. When we are talking about SEO (search engine optimization) the conversation inevitably centers on Google for this reason. Google has used their position of dominance to change how websites are ranked according to what they see as most important. User experience and relevance are two of the main factors in the success or failure of search engine results. How is user experience and relevance determined? Much of that information comes in the form of bounce rates, time on site, and other user behavior cues, as well as the robots (sometime called spiders) that scan websites for content and updates.

If you are in the dark as to how to figure this out, don’t worry. There are lots of tools available both paid and free. With a little technical knowledge (or a good friend that knows code) you can install Google Analytics and sign up for Google Webmaster tools, and the best part is they are totally free. Sure there are plenty of companies that want you to pay them to report to you on a monthly basis from their pricey software, but I will take free directly from the horse’s mouth any day.
Great content represents one of the biggest pieces of the puzzle to search engine success as well. If your website is a wealth of quality information people will come to your site more often, spend more time, and link back more frequently. Quality graphic content such as photos, memes, and info graphs are easily share able on social media platforms (which in turn send social relevancy signals to Google) and contribute to a great user experience as well. Committing and sticking to a long term content creation strategy is a powerful tool in the effort to obtain online ranking success.
Back linking used to be a huge part of improving website rankings. This is the practice of getting other website to link back to your site. While this can still influence the organic (non paid) rankings, Google has recently been decreasing the value of back links. This is due in part to a rash of attempts to manipulate back link profiles for the benefit of a websites search rankings. On top of Google slowly decreasing the value of back links many sites that have used low quality back link practices are now being penalized by Google and forced to either fix their back link profile (an often long and tedious task) or face the consequences of penalization or even suspension of ranking on Google’s search engine.

You can still benefit from a great back link profile but I would caution you to approach gaining back links by producing good content and publishing it on social media and any other avenues you can find. People who like the content you are producing, or find value in it will share it and link back to it in various ways. These great articles and graphics are known as link bait in the seo community as they are produced to draw back links in. Typically the back links gained are to related websites meaning the back links have a higher relevance than if it was linked back from a website that is not with in the same industry or genre.  If anyone approaches you and offers X number of back links for money, DO NOT DO IT! This is the sort of practice that will land your website in Google’s dreaded penalty box. If the opportunity to link to another page arises and it makes sense, making the link a no follow link is advisable. This tells the Google robots to not consider where this link is going to, to influence search engine rankings for either site. This is done using a simple html code while placing the link.

The long and short of seo is develop your site with user experience in mind, produce and promote good content and let the rest fall into place.  Hard work and avoiding the pitfall the easy way out and your website will move up in the rankings. Keep in mind where Google is headed and focus on getting there rather than focusing on what has been done in the past.

Do you have questions? Coming up soon we will be having a webinar for our network of photographers to discuss this issue more in depth. Would you like to learn more about being an RTV photographer? Visit our website to learn how to start your virtual tour business or call us at 866 947 8687. Or allow one of our Virtual Tour Providers to provide professional photography on your behalf.

Join the conversation on Facebook!

*http://www.comscore.com/Insights/Press-Releases/2014/4/comScore-Releases-March-2014-U.S.-Search-Engine-Rankings


4 Ways to Increase Your Onsite SEO

70/30 – Based on a poll of search industry experts, “70/30” comprises all of the factors that influence rankings – 70% of these factors are comprised of activity not on your website, such as content marketing and 30% are factors that help improve your web presence on your website – Onsite SEO.

4 Ways to Increase Your Onsite SEO

1) Identify Existing Demand
•    Research what people are searching for in relation to your products and services.
•    Research competitor keywords
•    Use keyword tools — use Google Keyword Tool or have KM3 Media help
•    Check difficulty of keyword — don’t choose a highly competitive keyword.
•    Do a reality check – Ask yourself if you have something to offer people searching on that keyword. If not, you might get traffic to your website but you won’t get the sale.
•    Keep up – SEO is a dynamic process and change is inevitable. Do constant keyword and market research and adapt your onsite plan.(see Step #4)
2) Create Purposeful Onsite Content

After identifying where the demand is, write relevant website and blog content. Whether you choose to be humorous, informative, controversial, or use video and text, remember your audience and keyword research. 

3) Tune Your Content

Harmonize your content with style that will engage your audience and technical language search engines understand.
•    Increase your keyword density. Keep it natural, and make sure you include your important keywords.
•    Name your title tag, meta tags, domain name, and Alt text of image.
•    Link to internal pages where appropriate.
•    Set up Google Authorship.
•    Implement Schema.org .
•    Entice readers with a beautiful website. Try to present information in different ways (images, bulleted lists, widgets)
4) Track & Promote

Track whether your onsite SEO is producing expected results. Simultaneously, promote your content to help people find it!
•    Track rankings.
•    Track analytics in your dashboard.
•    Invite interaction on your blog and social media. Get your friends and colleagues to comment.
•    Link back to your content. Guest blogs are a good way to get high authority websites to link back to your onsite content.
•    Engage in other peoples’ online conversations and communities.

A strong onsite SEO program is crucial to overall SEO results and will complement your off-site strategy. Onsite SEO requires a steadfast tenacity, but it works!

If KM3 Media can help you determine more about SEO please call us at 916-517-0029 or visit our website at www.km3media.com. We would love to help!

We also create amazing interactive virtual tours:

Real Estate Virtual Tours
(included with ALL Real Estate Virtual Tour packages)

    Your tour and contact info sent to up to 10 real estate listing websites
    YouTube video version of your virtual tour w/ your contact info
    Virtual Tour shot in HDR (branded & unbranded versions)
    Attractive craigslist ad w/ your contact info
    Customized color flyer w/ your contact info
    Weekly report of tour traffic
    Email sent to your inbox w/ links and instructions to ALL the above features

Kyle Murphy
Owner / Virtual Tour Provider
KM360 Virtual Tours
Order a Virtual Tour: 916.517.0029


4 Ways to Increase Your Onsite SEO

70/30 – Based on a poll of search industry experts, “70/30” comprises all of the factors that influence rankings – 70% of these factors are comprised of activity not on your website, such as content marketing and 30% are factors that help improve your web presence on your website – Onsite SEO.

4 Ways to Increase Your Onsite SEO

1) Identify Existing Demand
•    Research what people are searching for in relation to your products and services.
•    Research competitor keywords
•    Use keyword tools — use Google Keyword Tool or have KM3 Media help
•    Check difficulty of keyword — don’t choose a highly competitive keyword.
•    Do a reality check – Ask yourself if you have something to offer people searching on that keyword. If not, you might get traffic to your website but you won’t get the sale.
•    Keep up – SEO is a dynamic process and change is inevitable. Do constant keyword and market research and adapt your onsite plan.(see Step #4)
2) Create Purposeful Onsite Content

After identifying where the demand is, write relevant website and blog content. Whether you choose to be humorous, informative, controversial, or use video and text, remember your audience and keyword research. 

3) Tune Your Content

Harmonize your content with style that will engage your audience and technical language search engines understand.
•    Increase your keyword density. Keep it natural, and make sure you include your important keywords.
•    Name your title tag, meta tags, domain name, and Alt text of image.
•    Link to internal pages where appropriate.
•    Set up Google Authorship.
•    Implement Schema.org .
•    Entice readers with a beautiful website. Try to present information in different ways (images, bulleted lists, widgets)
4) Track & Promote

Track whether your onsite SEO is producing expected results. Simultaneously, promote your content to help people find it!
•    Track rankings.
•    Track analytics in your dashboard.
•    Invite interaction on your blog and social media. Get your friends and colleagues to comment.
•    Link back to your content. Guest blogs are a good way to get high authority websites to link back to your onsite content.
•    Engage in other peoples’ online conversations and communities.

A strong onsite SEO program is crucial to overall SEO results and will complement your off-site strategy. Onsite SEO requires a steadfast tenacity, but it works!

If KM3 Media can help you determine more about SEO please call us at 916-517-0029 or visit our website at www.km3media.com. We would love to help!

We also create amazing interactive virtual tours:

Real Estate Virtual Tours
(included with ALL Real Estate Virtual Tour packages)

    Your tour and contact info sent to up to 10 real estate listing websites
    YouTube video version of your virtual tour w/ your contact info
    Virtual Tour shot in HDR (branded & unbranded versions)
    Attractive craigslist ad w/ your contact info
    Customized color flyer w/ your contact info
    Weekly report of tour traffic
    Email sent to your inbox w/ links and instructions to ALL the above features

Kyle Murphy
Owner / Virtual Tour Provider
KM360 Virtual Tours
Order a Virtual Tour: 916.517.0029


Goodbye to Google Rank

The days of Googling your keywords to measure the effectiveness of your SEO strategy are coming to an end. According to Bruce Clay of PubCon, there are big changes in ranking. In the name of Top Shelp Organic SEO, Google is tuning into the specific behaviors of individual users to serve up more customized results. What this means to the end-user is better results and less spam. What does this mean to SEO professionals? Well, for the good ones it means more business. For those that have been concentrating on ranking without any reference to traffic, bounce rates and conversions it means a serious reality check. At the end of the day, this is a change for the better. More individualized search results means higher conversion rates for companies that have a well built website. This does not mean that SEO is no longer important; it actually makes it more important! Tracking your marketing efforts will definitely require more diligence. Q: What should you do? A: Nothing that you should not have already been doing. The most important part of a website is the ends result; attracting more leads and increasing business. To get there you have to attract website visitors, keep them interested in your website long enough to stay past the first page and finally get them to convert. By convert, I mean to get them to perform a specific action like sign up for a newsletter or request additional information. Conversions vary by website. A conversion for you may be a request for information about one of your listings while a conversion for amazon.com could be the sale of a bestselling novel. I, for one, think this is a great lead by Google. It forces website owners and SEO professionals to take a closer look of what traffic is actually DOING when it gets to your website. It puts the emphasis on website content, navigation and functionality. Sending people to your website and getting XXXXX visitors is one thing, conversion rates are a completely different (and more important) aspect. I mean, you can send all the traffic (paid or otherwise) in the world to a dilapidated home, but if they never get out of the car and go inside… it’s not going to sell. It’s time to get your website to do what it’s supposed to: SELL! Go Google! RTV Marketing
https://www.realtourvision.com/image RTV offers full service national virtual tours 866-947-8687 Order a virtual tour today!_____
My comments:
First off, I would like to say that this is a blog that my marketing department for https://www.realtourvision.com released at the end of last year. If you watch Bruce’s entire video he states that we will see these changes begin to take hold in the first six months of 2009 so this was a perfect time to push this out there again. This is indeed old news but it is happening right now I can assure you that. For the last ten years I have been actively working side by side with my SEO team to make sure both RTV and our national network of virtual tour photographers websites rank well. To see this change firsthand, you can run a test on your own. It is quite simple to perform. For the next week google your business or real estate website using what I call you “Geo Key-Words” such as ‘Traverse City Real Estate’ or ‘Traverse City Virtual Tours’. If you continually run this search, and click on your site (not necessarily on the PPC ads you might be running) you will see that your results begin to change after a few days or so. Your site will begin rising to the top of the SERPS. Is your site ranking better? The answer is yes and no. Yes, your site will be ranking better on YOUR computer and yours alone. You will quickly see that a clearing of your private data, cookies and temp files instantly returns your search to your actual google positioning. I try to clear out my temp files at least every day so I can run clean searches and view actual results. You should make habit of doing this too if you take an interest in your sites true google positioning. At the end of the day, the people who don’t clear out their private data often, will certainly have unnatural search results. What can you do? Do what you have been doing all along and run a light PPC ad campaign, build strong back links to your site (this brings the spiders and the google juice), make sure that the architecture of your site is laid out properly, optimize EACH page of your site for a new keyword, and drive traffic and people to your site by blogging. Finally you should run tools on your site for fine tuning such as http://www.websitegrader.com. Blog often on sites that give back link power. Active rain no loger does this unless you purchase a rain maker account. Take advantage of using social bookmarking sites. Big site linking to smaller site is good. Install the google toolbar if you don’t already have it. Google juice is now split by both traffic and spiders so you want BOTH coming to your site. The key with traffic is to get them to stay on your site and that is where the term bounce rate comes in. Your bounce rate increases when people come to your site and are not satisfied by their search results so the simply hit the back button. That is a bounce. If you’re not already running google analytics on your site DO THIS NOW! This will show you your bounce rate and you can start working on it from there. The lower the number the better. My local RTV providership for the Traverse City Market has a 50% bounce rate which I am pretty happy with. It does not sound good that 50% of my visitors are leaving but a lot of that comes from the thousands of back links that I have established out there. See what your bounce rate is and try to lower it by using some of Bruce’s subtle suggestions. For example, at http://www.bluelavamedia.com we push nearly all of our virtual tour listings onto craigslist. I also include a small ad on this craigslist posting that goes to a special page on my site. This page educates the home shopper on the value of using online property marketing tools that work such as interactive virtual tours, single property websites, top notch photography and so on. You can’t get to this page unless you come in directly from one of these craigslist ads that I have posted. Here is a link to one of my pages off of craigslist: http://www.bluelavamedia.com/traverse-virtual-tours.html You can see that I have video on this page. I use the video to keep people on the page longer and get them to dive into my site more thus reducing bounce rate. Make sense? Finally, YES, content is still king but also you must make sure that the content is relevant to your website. Do you need to have videos all over your site? I don’t think, so but it does not hurt to have a few here and there. Video testimonials are great and so are power point presentations. You can turn all of your power points into video very easily using Tech Smith’s software found here:
http://www.camtasia.com Finally, at RTV we offer free photography, blogging, social networking, and social bookmarking training courses for both real estate professionals and full service virtual tour providers who use our virtual tour system. Check it out and we would love to talk to you more about your property marketing program. Thanks everyone! Jason LaVanture Vice President / Founder RTV, INC https://www.realtourvision.com