Blog Tag: Rockpointe Marketing

New from RPM Marketing – Happy Halloween Post Card

Happy Halloween Virtual Tour Post Card

As the warm summer temperatures fade into falling leaves and longer nights, it becomes more and more critical for agents and home sellers to market their properties aggressively. There is no time like right now to reach out to your clients, or those who you would like to be your clients to remind them you are here to help them in that endeavor as well as have some fun in the process.

You have heard the term “out of sight, out of mind” but did you realize that this same principle applies to your business? The latest marketing piece from RockPointe Marketing is a fun, attention-grabbing Halloween themed postcard that can be printed and mailed inexpensively. This piece is a great way to keep your clients thinking about how your professional photography, savvy marketing, and virtual tours, help them to sell listings quickly and for more money. 

This standard size postcard features a fun message reminding them that bad photos “scare” clients away, and professional photography sells homes. The backside lets the reader know that you offer powerful marketing services such as Aerial Drone videos, Zillow Video Walkthroughs, 3D VR Headset Tours, Virtual Home Staging and more.  If you don’t offer all of these services you have the flexibility to customize the list or eliminate it altogether and add a handwritten note. Anytime you send a personalized piece to clients or potential clients you are creating a “touch point” that cements your professional relationship and keeps them thinking of you when they need photos of a property. 

This piece is available as a Photoshop or Illustrator file which RockPointe Marketing subscribers can download, customize and send to clients one at a time, or as a full mailing campaign. Add your own logo, contact information and personalize the message any way you would like. These marketing pieces give you the flexibility to carefully craft your own message or market your business quickly by simply adding your information and sending the files to the printer.

Halloween is approaching fast so log into RockPointe Marketing today to download your copy. Not a RockPointe Marketing member? Reach out to us today and ask how you can take advantage of the many benefits RPM has to offer.

Thank you – Team RTV


Happy Holidays Post Card & Zillow Approved Photographer Marketing Pieces

Holiday Post CardHello RTV fans, family, and virtual tour company owners! Happy Holidays to you all! We’re very excited about two new RPM marketing pieces that we’ve worked diligently on over the last few weeks. We think you’ll love the professional look and feel as well as the message they have on them. These pieces are 95% done for you and ready for you to get your marketing on.

The first piece is a very nice 6 x 4 holiday postcard that you can use just in time for the holiday season. This double sided postcard is ready for you and all images are royalty free courtesy of team BlueLaVaMedia. We encourage you to use your own images if you like and of course you’ll need Photoshop to edit the files so you can customize with your personal virtual tour company information, logo, images or other. Since 2007 BlueLaVaMedia has sent out holiday cards to our entire customer base. It’s something that you should do too if you’re a good marketer looking for continued success.

Our second piece this month is none other than a Zillow Certified Photographer piece. It’s a very attractive looking double sided flyer compiled nicely with royalty free images for you to use Zillow Marketing Pieceand we’ve taken Zillow’s power point presentation and added most of the agent benefits to this piece. We think you’ll love the look and feel as well as the message. This piece is also done using Photoshop and you’ll need just a few minutes of your time to customize before you send to print. For those of you that are not yet Zillow Certified please feel free to reach out to RTV directly and we’ll point you in the right direction if you qualify for the program.

Happy Holidays everyone! To snag these two new pieces please login to your www.RockPointeMarketing.com account today. Happy marketing team.

Sincerely,

Team RTV.

RTV, Inc
Virtual Tour Software & Digital Marketing Services
866-947-8687


How Can You Leverage Local Listings For Your Small Business

SocialRealty_orange1

If you run your own photography business, it is very likely that the term SEO means something to you. For small virtual tour businesses, visibility on the web is a big deal. If people aren’t able to find your website your chances of growing your business are greatly reduced. For this reason, search engine optimization is the lifeblood for healthy small businesses.

Google has led the charge for local businesses in search results. A few years back 7 out of 10 first page results were for national companies and 3 spots were left for the little guys. Google realized that if you were looking for something like tires, it was more likely that you were looking to purchase tires from a local store rather than read the website of a tire manufacturer. Since that time, the typical search will yield only 3 national results on the first page of search results. Google has also shown a tendency to push their local listings as well as other relevant business listing sites to the first page of search results.

Many of these online business listings will automatically pull in information about your business, but in order to leverage the full benefits, small businesses should claim the listings and manage the information that is presented.

On Tuesday, June 7th 2016 RTV will present Social Realty 15, and talk about how you as a small business owner can decide which local business listings you should claim, the best practices when it comes to claiming these local listings, and how you can offer local listing management as an additional service you provide your clients. Whether you are a new small business owner or a seasoned marketer, you will learn something valuable that you can immediately begin to apply to your repertoire.

We will also be discussing the popularity of the Google Street View | Trusted program and the importance of having photographers who are able to complete these types of shoots as a part of our national photography service.

RTV’s webinars are free for all virtual tour photographers in the RTV network as well as select guests. After the shows are live they are archived into Rockpointe Marketing. Rockpointe Marketing is a subscription based sales and marketing tool for RTV affiliated real estate photographers who are looking to grow their business. Members have access to past webinars that cover everything from photography techniques to gadgets, to marketing. In addition to the webinars, there are also customizable fliers that photographers can download, customize and print out to help raise awareness of their brand in their community, and more.

If you would like to join in the fun please register for Social Realty 15 in your RTV Virtual Tour Manager!

We hope to see you there RTV.

 

Sincerely,

 

Team RTV

P.S. If you have a topic that you would like RTV to talk about in a webinar, or if you would like to host a webinar with a member of the RTV team, please contact jstring@realtourvision.com


Social Realty 14 – Marketing With Charlotte Snyder Webinar Now In RockPointe Marketing

Photography Marketing Webinar

 

Who better to learn from than someone who is in the trenches every day and has a proven track record of success?

Charlotte Snyder of 406 Productions is just that person.

In Social Realty 14, Charlotte joined Jay to discuss how she has become a very successful virtual tour provider while at the same time being able to charge the highest prices her in her small market. Charlotte’s combination of social media expertise, photography prowess, and marketing instincts has allowed her to offer services and value that set her apart from the competition. She opens up her book of tricks and shares many of her techniques to help other photographers grow their businesses and gain market share.

If you have ever wondered exactly how you should be using Facebook, what good is email marketing, or what other services you could be offering this webinar is for you. Social Realty 14 is now live and available to all RockPointe Marketing paid subscribers.

RockPointe Marketing is a great resource of information on the latest photography gadgets, marketing techniques, customizable marketing materials and much more. If you are just starting your photography business, have experienced a plateau, or simply want to grow your virtual tour business a Rockpointe Marketing membership is for you.

If you don’t have a Rockpointe Marketing membership we hope you will consider joining.

If you have any subjects you want to learn more about and would like to suggest a webinar please email jstring@realtourvision.com.

Thanks for your support!

Team RTV
Virtual Tour Software & Digital Marketing Tools
Order a virtual tour today – 866-947-8687


Going Green Screen – Video 5 of the 2015 RTV Convention Series Now in RPM!

Virtual Tour Video Add On

Are you looking for new products you can add to your marketing repertoire? Green screen video is a great way to increase your service offering, and the best part is, you likely have most of the equipment to produce full HD video already. Realtors and business owners love the level of professionalism a custom video adds to their virtual tours, websites and social media profiles. Once the initial recording is done, the video clip can be superimposed over photos of any listing creating a repeating revenue opportunity for your business.

Meg Paxton and Josh Beechraft of BlueLaVaMedia join Derek Conrad in the fifth installment of the 2015 Virtual Tour Convention series, to discuss the equipment, software and techniques you will need to know to begin offering this unique service. Creating your own green screen videos is easier than you think. Meg and Josh share their experience in what works and what doesn’t work for creating these videos as well as how to maximize the profitability of this service.

The 2015 Convention series is part of a large library of recorded webinars covering photography techniques, equipment, marketing tools, and much more, available to Rockpointe Marketing subscribers. If you aren’t currently a member we highly suggest you consider joining. In addition to the webinars, you will also have access to powerful marketing pieces, presentations and much more that are completely customizable for your business. 

We hope you enjoy this webinar, and if you choose to offer green screen video your efforts will be handsomely rewarded. Keep your eyes out for our final video of the 2015 RTV Virtual Tour Provider Convention Series coming soon!

Sincerely,

 

Team RTV

www.RealTourVision.com
Virtual Tour Software & Powerful Property Marketing Tools
Order a virtual tour – 866-947-8687