Blog Tag: real-estate

Bradenton Virtual Tour Company – How Can A Virtual Tour Benefit Realtors In A Down Economy?

Recently I came across a blog post from a Realtor couple stating that they were finally going to take the steps to start researching virtual tours and wanted some thoughts on the subject. I was surprised to see that only two people had responded to the post and really had not offered much insight to the importance of a Brandenton real estate virtual tour from their stand point. To add, I was kind of amazed at the fact that the Realtors have never even considered the option of marketing their properties online with virtual tour technology until now. Of course, I did the best I could to help them in the right direction; but, the very thought that there are still Realtors out there unwilling to implement these powerful Brandenton real estate marketing tools into their arsenal of Real Estate sales tools has a lot to do with:

1. The misconception of how valuable it is in today’s market place
2. What role it plays in the hands of the consumer

So how does a virtual tour benefit both the Realtor and the Client in a down economy? What can it do to help alleviate some of the financial stresses that come with a slow and stagnant economy?

According to the NAR 2007 profile of Buyers and Sellers:

84% of all buyers and 87% of first time buyers use the internet as an information resource during their search for a home. In the 25-44 age group this number jumped to 91% of all home buyers.

Home buyers use the internet slightly more frequently (66%) than real estate agents (64%) and much more frequently than newspapers (17%), home magazines (10%) or television (2%).

Only 1% of homebuyers did not find the internet useful and 100% of those that use a real estate agent take two weeks to search on their own before contacting their real estate agent. 64% of all home buyers used the FIRST agent they contacted.

32% of all buyers look online for properties for sale as the FIRST step in their search for a home.

33% of all buyers are now using social networking sites with 19% using them at least a few times per week.

79% of home buyers use a real estate agent, this is the same percentage as 10 years ago. in 1997, 50% of buyers found their home through a real estate agent and 2% found their home on the internet. In 2007 only 34% find their home through a real estate agent while those that find their home on the internet has greatly increased to 29%.

Virtual Tours in Today’s Marketplace

There are hundreds of real estate virtual tour providers offering many different solutions. Few understand the marketing aspects of virtual tour technology and many underestimate the value it has for the Realtor. The misconception as a whole is that a virtual tour is just some type of online media. It is much, much more than that. A virtual tour can be any type of media; but, how that media is used to benefit the sale of the home has extremely valuable aspects to it when approached with the right technology and the right tools to market that technology. If you are paying $100-$300 for a virtual tour and it is only distributed to your MLS and Realtor.com, you are missing a huge market of potential buyers outside these practical inclusions and you are paying way too much for your service.

It is no secret that the housing market is rapidly declining. Realtors are not making the commissions they used to and short sales and foreclosures are only paying a very small commission as to what they would normally get. Yet, many Realtors are still dumping thousands into their properties in hopes they will sell. But the hard fact is that most of those marketing and advertising dollars will only pay for so much time in front of the consumer. An ad here or there can quickly add up and the exposure value is very little. Is there a better way? You bet!! 84% of home buyers are shopping online first, so maybe that is where you should be directing your efforts? Why would you advertise your products and services in the local newspaper when 17% use the newspaper and 84% is looking online? The only person you are helping is the advertising agent. Now it does make sense to advertise, but maybe it’s time to re-think how the rest of the population is thinking. Understand your market and where it is that they go to get the information they seek.

Basic observations when considering virtual tour software and the value it has in the marketplace:

1. Affordability – Your virtual tour solution does not have to cost a fortune. The average Real Estate virtual tour should cost around $90-$150 for a good quality tour and hosted for 1-2 years online. It should also have excellent distribution qualities to get maximum exposure.

2. Functionality – What type of features do you get with your virtual tours? Is there rich media content that is easily accessible? Feature sets are what will keep your potential buyers occupied within your virtual tour. The more features your virtual tour has the more satisfying it will be to the end user. It is a proven fact that online users are becoming hungrier for rich media content. If your virtual tour provider does not offer virtual tours that are packed with rich media content, it time to look somewhere else.

3. Informative – Does your virtual tour provide the necessary tools to inform potential buyers on all the details of the Realtor and the property? Buyers want data and if your virtual tour does not provide what is desired, you will lose the buyer’s interest quickly.

4. Marketing – Putting your virtual tour on your website or MLS is just the tip of the iceberg. With millions of consumers shopping online everyday, you need to have the tools to put your properties in front of those buyers. A Brandenton real estate virtual tour with no exposure is a dead tour. It has little reach in the marketplace and the virtual tour holds no great value. Yet, when you combine powerful online distribution tools with your virtual tours, you have opened up a tremendous amount of exposure and the potential to get more interested buyers. Also, combining innovative offline tools to direct traffic to your virtual tours can lighten the cost of traditional adverting and marketing. The focus here is to market your properties online and offline with the intent of driving as much traffic to the property for sale. This marketing strategy is very effective and is cost effective. A good tour package that offers both online and offline virtual tour marketing tools should average $.40-$1.50 per day. Compare that to traditional marketing, and you are saving a ton of money, getting ten fold the exposure and putting more profit in your pocket at the time of sale.

5. Flexibility – Your virtual tour should already come packed with virtual tour marketing tools to make your job easier. A good virtual tour solution should give you the flexibility to do what you do best……sell!

Real Estate virtual tours can be the single most important alternative to property marketing in a time when the economy is failing. Time, money and value are so important when the span between commissions is much greater that it used to be. Investing in the choice to use virtual tours as your main tool of cultivating home buyers is a step in the right direction.

Consumers and Virtual Tours

How does the consumer benefit from a Brandenton real estate virtual tour you provide online? Potential buyers play a very important role. It’s what they want! Do you give consumers what they want? Are you keeping up with the latest advances in online marketing? The way we do business today has forever changed and if you are not moving in strides with these advances, your competition will move leaps and bounds over you and leave you wondering why. If 84% of homebuyers go to the internet to shop for property, you wouldn’t put 84% of your advertising dollars into the local newspaper would you? I hope not and I hope you see my point. Consumers know they can find what they want on the internet. It saves them time and money, rather than spending countless hours driving around to each house. Virtual tours put the consumer in control to decide what it is they like about the house. A well organized virtual tour and the right Brandenton virtual tour company can make use of the advantages of each individual listing and grasp the viewer’s attention. You have to immediately engage your visitor with something that will capture their senses. Give them what they want and direct them on what to do. Give them the ability to explore all the advantages of your listings without the headache of having to search too deep. If a visitor can’t find what they want within a few seconds, you will lose them.

Statistically speaking, consumers are eager for rich media content when they visit your website or virtual tours. If it is boring and inactive, you are missing the big picture. More people sit at home now because they can’t afford to drive around. It is much more cost effective to find what you are looking for on the internet. And, it is a lot less stressful too.

Home buyers are getting smarter. In a buyers market, they are realizing they have the power to search and seek out anything and everything on the web. Including Realtors! If you’re not making a huge impression, you’re not doing what it takes to get those potential home buyers in the sales seat. Real estate virtual tours are what buyers are looking for. It saves them time and money and that is very important in this economy.

If you need more information on an affordable virtual tour solution, go to our Bradenton Virtual Tour Company Website.

e-toursonline Interactive Media
Bradenton Virtual Tour Company
www.e-toursonline.com
Order a Brandenton Virtual Tour (941) 795-6978


New Virtual Tour Company in Dallas and Fort Worth Texas

Announcing Dallas and Fort Worth Texas Virtual Tours360WebExpeditions.com is a newly formed Virtual Tour company in the Dallas/Ft. Worth, TX area that provides cutting edge Virtual Tours and Web Marketing for Real Estate Professionals, Businesses, Colleges, Golf Courses, Hospitals, Retirement Homes, Assisted Living Facilities, Churches, and a variety of other organizations. Projects in the 360WebExpeditions.com portfolio include million dollar residential properties from some of the most exclusive communities in the Dallas and Ft. Worth areas. Founder and President of 360WebExpeditions.com, Justin Burns says, “We are proud to offer cutting edge Virtual Tours that provide a 360 degree panoramic view of the clients’ location that will allow them to effectively market themselves 24/7 via the Internet.” The need for quality Virtual Tours became apparent to Burns when he was acting as a consultant in the Real Estate market; “The response has been very encouraging. Our clients are very impressed with the quality of the product we can deliver and have shared that our customer service is the best they have ever received.” 360WebExpeditions.com provides Virtual Tours that typically have less than a four business day turn around and offer their clients the ability to pay online via most major credit cards. Burns added, “We look forward to continued success and the chance to introduce our product to more of the Dallas and Fort Worth, TX marketplace.”The company invites anyone to visit their website to learn more about the process of ordering a Virtual Tour in the Dallas Fort Worth, TX area, the website can be found at www.360webexpeditions.com.
Justin Burns
360WebExpeditions.com
Dallas/Fort Worth Virtual Tours
www.360webexpeditions.com
Order a Virtual Tour – (517) 304-7510Visit our virtual tour company blog


Virtual Tours are Safer than Open Houses

Most all of us have heard of, if not felt outright, about the tightening of the economy. In fact, unless you have been on the top of Mt McKinley for the last six months without a cell phone it would have been impossible to miss it.

As a Realtor just breaking into the virtual tour market I understand probably better than most the fears and the opportunities in our market. Brokers are sitting on houses for longer that they have for a very long time. Many are scared to death about what the future holds. All of us try to focus on the good news and not the bad, but there are times that the bad speaks so loudly that it is difficult to ignore.

That being said, the active Realtor out there needs as many tools at his or her disposal as possible. Hence the virtual tour, front and center. It is something that can be offered to Sellers as an added bonus to the services already being provided and can also be used to decrease the risks that accompany selling a house.

Seller’s often want their agents to hold open houses. Open Houses can be a dangerous activity. Realtors can find themselves in compromising positions because the guests of the Open House cannot be controlled. When the traffic is slow an agent’s safety could be compromised and there is no record of the visitors.

There are also liabilities to the Seller. An open house could be seen as a personal invite to thieves. Medicine cabinets are often ruffled through during the open house along with dresser drawers, jewelry boxes, etc. because the agent can’t watch every one in every room.

The virtual tour can end the Seller’s desire for an Open House while providing potential Buyers with their own walk through in the privacy of their own home. While virtual tours show a lot of detail, it isn’t as specific as an in person visit. The public gets to see only what the photographer and Realtor choose to show.

Next time an agent or a Seller says no remind them of the value of the virtual tour.

Randy G Morley
Colorado Springs Real Estate Agent
www.springsnet.net
Give me a call today – 719-599-3888


Listing Exposure is Key to Selling Homes

Three Key Factors in Selling Real Estate

1. Fair Price
2. Location
3. EXPOSURE

Listing Solutions can help you with exposure! We are a locally owned and operated virtual tour provider in St. Augustine, Florida. We are a Full Service provider with RTV, the world’s largest network of virtual tour providers, and an approved vendor with Realtor.com.

This means that our distribution list is far superior to our competition. According to recent statistics from the National Association of Realtors, 86% of current home buyers utilize the internet when searching for a home. 67% of current home buyers in Florida come from outside the state. This is an impossible market to penetrate using just a yard sign and local advertising. That is why exposure is so critical in today’s market.

Listing Solutions will brand your virtual tours with your information, ensuring you the online exposure needed to compete in today’s challenging market. We utilize links to your personal web site, your company’s web site, business partners and your email address to guarantee that the potential home buyer has all of the necessary information needed to contact you.

We offer state of the art additions to our virtual tours like:

Videos Maps Area Information Professional Narration
Slideshows Audio Biographies Custom Pintable Flyers Interactive Floor Plans

We understand that our value is created by the level of service and support that we provide to you and your company. Complete customer satisfaction is our goal and your continued success is our main priority. Allow us the opportunity to serve you on your next virtual tour and show you a difference. Our virtual tours and single property web sites are the difference between For Sale and Sold.

Dave Hall, Marketing Director
Listing Solutions, Inc.
St. Augustine Virtual Tour Company
Order a Virtual Tour – (904) 540-9962


Traverse City Real Estate Team Fall News

For many, fall in Northern Michigan is the ideal season. Days are still warm, but evening temperatures have cooled making for a good night’s rest, leaves are changing to the most spectacular shades of red and yellow, and crisp apples, pumpkin donuts and cider have returned to the road side stands and supermarkets, and soon to the waistlines!

For sports fans everywhere, it is a smorgasbord! College and Pro football, Major League Baseball playoffs and hockey have made their way into households everywhere; while hunting and fishing enthusiasts are taking it to the woods and water.

The National Association of REALTORS reported in late September that recent sales for existing homes declined slightly, to an estimated annual volume of 4.91 million units for 2008. Recent tightening in mortgage lending has created challenges for some of today’s home buyers. According to Freddie Mac, the thirty year fixed rate mortgage hovered around 6.5 percent during the month of August, up slightly from the month before.

Officials are hoping that recent actions taken by the Federal government will create stability in the housing market. Lawrence Yun, chief economist for the National Association of REALTORS, says, “With higher loan limits and a beefing up of the FHA program, all the mechanisms have been falling into place to increase mortgage availability.”

Many experts are predicting an upturn in market confidence once congress agrees on a plan to deal recent challenges in the financial markets.

Good News for Veterans

On September 11, the House of Representatives passed the Veterans Construction and Extension Act of 2008, which helps Veterans achieve their dreams of home ownership. The legislation provides assistance for veterans who need to refinance their Sub prime or adjustable rate loans into a safer, more affordable loan backed by the US Department of Veterans Affairs. The bill has been passed on to the Senate for finalization. If you’re in the market for a home, contact us for information on FHA, VA, and other mortgage programs that might be right for you.

FEATURED PROPERTY!

A great opportunity to own an up-north retreat, investment property or year round home below SEV! An incredible value – now priced at $309,900! Don’t miss out on this opportunity to own a desirable Old Mission Peninsula address!

Fine Home & Estates Accredited

The Traverse Team is now Fine Home & Estates accredited through Century 21. Through this training we gained additional strategies for prospecting clientele, and for recognizing relevant market trends influencing the purchase and sale of luxury property as well as to how to effectively market high-end homes using the CENTURY 21 Fine Homes & Estates program.

Susan Hintz
www.hintz-rice.com
Grand Traverse Real Estate