Blog Tag: real estate marketing

New from RPM Marketing – Happy Halloween Post Card

Happy Halloween Virtual Tour Post Card

As the warm summer temperatures fade into falling leaves and longer nights, it becomes more and more critical for agents and home sellers to market their properties aggressively. There is no time like right now to reach out to your clients, or those who you would like to be your clients to remind them you are here to help them in that endeavor as well as have some fun in the process.

You have heard the term “out of sight, out of mind” but did you realize that this same principle applies to your business? The latest marketing piece from RockPointe Marketing is a fun, attention-grabbing Halloween themed postcard that can be printed and mailed inexpensively. This piece is a great way to keep your clients thinking about how your professional photography, savvy marketing, and virtual tours, help them to sell listings quickly and for more money. 

This standard size postcard features a fun message reminding them that bad photos “scare” clients away, and professional photography sells homes. The backside lets the reader know that you offer powerful marketing services such as Aerial Drone videos, Zillow Video Walkthroughs, 3D VR Headset Tours, Virtual Home Staging and more.  If you don’t offer all of these services you have the flexibility to customize the list or eliminate it altogether and add a handwritten note. Anytime you send a personalized piece to clients or potential clients you are creating a “touch point” that cements your professional relationship and keeps them thinking of you when they need photos of a property. 

This piece is available as a Photoshop or Illustrator file which RockPointe Marketing subscribers can download, customize and send to clients one at a time, or as a full mailing campaign. Add your own logo, contact information and personalize the message any way you would like. These marketing pieces give you the flexibility to carefully craft your own message or market your business quickly by simply adding your information and sending the files to the printer.

Halloween is approaching fast so log into RockPointe Marketing today to download your copy. Not a RockPointe Marketing member? Reach out to us today and ask how you can take advantage of the many benefits RPM has to offer.

Thank you – Team RTV

Slow Market Yeilds BOOM For VT Business

Is this slow down in the Real Estate Market a Plus for Virtual Tour Providers?

I was worried when the Real Estate Market took some hits this year, what with everyone worried about what the economy would do. My fears seem to have been unfounded. I am busier than ever, (when it isn’t raining in Eastern Pennsylvania). My customers are referring me more and more, as other agents are asking them what they are doing to sell there listings. I find that not only are agents looking for Virtual Tours on the “High End” properties, but even on duplexes, and Condos, and other properties that we may not have expected to see VT of. This just goes to show that every home should and will benefit from a virtual tour and online distribution.

I have received virtual tour orders for from agents that when I approached them initially, they said they didn’t believe Tours really helped sell homes. Well I am here to tell you that Yes! Virtual Tours (shameless plug) do help sell homes. I have lost count of the number of times I have been told that someone saw a Virtual Tour of a listing on line, and called to see the home and put an offer on it. Recently an agent called to order a tour and told me that a house I had just done a tour on had sold on the first showing; the buyers saw the listing on line and looked at the tour and the rest is, as they say, History.

This same agent when I did the first tour for him a year or so ago, had clients from out of State who saw the tour on line and said that would be the first home they looked at when they came to town, and yep, you guessed it they bought that house.

So, don’t let people tell you they don’t believe in the internet or Virtual Tours as an aid in selling their listings. More and more agents are telling me their sellers are asking for Virtual Tours.
So as the Market gets more competitive, remember that Virtual Tours are a great enhancement to Realtors’ Marketing tools.

Have a Picture Perfect Day,

Mary Beth Finnerty
Allentown Virtual Tours
Yes! Virtual Tours
Order a Virtual Tour : 610-597-9915

Home Selling Strategies

What do buyers look for, or look out for when purchasing Traverse City real estate and the five county surrounding areas? This article is designed to help sellers evaluate the important aspects of selling a home and what potential buyers want.
The way you live in your house is not the way to sell your house. So, what makes a house a home for sale on the market, and one that soon has a “SOLD” sign out on the front lawn? And what aspects are important to look at because potential buyers will ask the question, “How much work are we going to need to do prior to moving in and beyond?” The appearance and cleanliness of the home are significant.
Always have your home in show ready condition. It is critical to be prepared so you have the least amount of stress when you get the call that an agent wants to show your home. Sellers need to know that today, buyers have high expectations. An updated home in excellent condition is critical to getting your home sold in the least amount of time and for top dollar. Buyers love updated kitchen and baths, new lighting fixtures and it is amazing how new paint and carpet can transform a home.
Here are some things a buyer will look for when dealing with the purchase of a home. The buyer will consider the following:
• Exactly what personal property is included in the sale? Lighting fixtures, drapes or blinds, refrigerators, and washers and dryers.
• Is the neighborhood quiet, friendly? Are the homes well kept?
• Are there any development plans that will affect the property?
• The inspection report – are there any substantial problems with the house?
• Real estate taxes – what are the current property taxes, and what impact will your purchase have on the taxes?
Another issue that raises concern regarding buyer appeal is that sellers often mistakenly think that viewing empty properties will give the buyers an accurate sense of the space available. On the contrary, sometimes it is more difficult to judge the size of a room without furniture and other objects as reference points. An empty room even allows buyers to focus on negative details instead of getting a sense of the overall space and the flow of each room to the next. Buyers need to ask themselves the question, “Can I see myself in this home?” Therefore, staging really helps buyers envision themselves in the space.
The idea of “staging” a home to make it look alluring to buyers has become popular during the last decade, as manifested by the proliferation of numerous home staging companies offering advice about how to make the house more attractive to buyers. Check out next’s month’s article about “Staging a Home.”
Finally, once your home is in perfect “SHOW” condition be sure to have your home professionally photographed with an interactive 360 virtual tour. Virtual tours that can be converted into video and distributed across many outlets will put more eyes on your home than ever before when it is in it’s best light.
When selling your home Julia Lilley and Linda Zajac will work with you to put your home is the best showing condition possible. Our goal is to create the Wow factor so that buyers can envision themselves in the home and want to put your Traverse City home or property under contract.
Century 21 Northland | Traverse City Real Estate

Bald Head’s Positive Swing

I am sure that the past year’s economic circumstances have undoubtedly tested you. For some folks, fear caused them to sit on the sidelines. Fortunately, I have been witness some incredible success stories despite the economy. The key to succeeding in a down market is to find the opportunity that everyone else overlooks!

Instead of focusing on the negative side of the news, I want to call your attention to the incredible reports that are becoming more frequent:

• In April existing home sales increased 2.9%
• In March Fannie Mae eased their restrictions on second homes and investment property from 4 to 10;
• In March, April and May, retailers have seen spending growth and observed better than expected sales; and in May, both Ben Bernanke and Alan Greenspan agreed that the economy is turning upward.
• In May consumer confidence hit an 8 month high and the NASDAQ posted a 30% rebound compared to the 2008 lows;
• On June 12th the DOW posted a year-to-date positive return;
• $8000 Tax Credit for first time home buyers has spurred the market into overdrive.
• Foreclosures are being gobbled up by savvy investors which is stabilizing the home buyer market nationally.
• Interest rates are still very attractive
• Home prices have come down and are very affordable to working Americans.
• Housing Starts up in 17% New home construction jumped by a better-than-expected 17 percent in May, the Commerce Department reported Tuesday, which would put the annual pace of housing starts at 532,000 units.

With news like this coming in, who can be disappointed? If you are looking for Franklin Real Estate please visit my website and let’s chat a bit. I use some of the most powerful property marketing tools when listing and selling homes such as RTV virtual tours.

Thanks and have a great day!

John Becker/Bald Head
Exit Smokey Mountain Realty
557 E. Main Street
Franklin, NC 28734
Office: (828)349-6118
Cell: (828)506-3719

Traverse City Real Estate on Tax Credits

Do You Qualify for the New $8000 Tax Credit?
Written by Jason Kudary Real Estate

No doubt you’ve heard something about the new $8000 tax credit available for first-time home buyers as part of the latest stimulus package. I wanted to provide you with a brief and easy-to-understand summary of what the credit means and who is eligible to take advantage of it.

The tax credit is for first-time home buyers who purchase a home from January 1, 2009 to November 30, 2009. Those eligible can receive a credit of $8000 or 10% of the value of the home, whichever is lower.

This is a tax credit, meaning it is a dollar-for-dollar tax reduction. So for example, if you were to owe $8000 in income tax and you qualify for the $8000 tax credit, then you would actually owe nothing. And, the tax incentive is refundable. If you were to owe only $4000 in income tax and qualify for the $8000 tax credit, you can apply $4000 of the credit toward your tax liability and receive a check for the remaining $4000.

The tax credit is available for any home that will be used as a principle residence, including single-family homes (including manufactured homes), townhouses and condominiums. Keep in mind that you would be required to repay the credit if you sell your home within three years.

The incentive does begin to phase out for couples earning above $150,000 and single filers with incomes above $75,000.

For more details on this and any other questions you may have, feel free to give us a call. We use the most powerful property marketing tools to sell your home faster in a slow market including interactive 360 Virtual Tours, Panoramic Sign Riders, Floor Plan Services, Elevated Photography, and mass listing distribution to YouTube, Craigslist, and more!!

Traverse City Real Estate – Jason Kudary Real Estate