Blog Tag: professional photography

The IMAGE 51 – Methods to Maximize Your Profit

RTV WebinarsAs virtual tour photographers we make our living off of photography and virtual tours.  Like any business, when we sell our photography and virtual tours services, we need to make a profit.  I am sure that most of us would like to make as much profit as we can.  Well, don’t you?

There are several factors that contribute to our profitability.  We have photography equipment we need to maintain, computer equipment that we spend more time fixing than using, websites, internet services, business cards, forms, vehicles that need gas ($$$) and maintenance, our time, travel, and on and on the list goes.
But we are not going to focus on these things.

In this IMAGE webinar series “Methods to Maximize Your Profit” we are going to focus on photography methods that directly affect your profit margins.  Whether you shoot quick turn virtual tours for a lower price or you shoot high end property virtual tours and business virtual tours, we will address many different photography methods that will enhance everyone’s profitability through this IMAGE webinar series.

Dan Conklin, an RTV virtual tour photographer, will be our special guest in the first IMAGE webinar of this series, as we show you how many tips and tricks of the trade that allow you to MAXIMIZE YOUR PROFITS. 

Join me, Ben Knorr, your IMAGE webinar host and our special guest, Dan Conklin of on Tuesday, February 25, 2014 for the IMAGE 51 the first IMAGE webinar in our new series – Methods to Maximize Your Profit. 

Register now in your TMS!

See you there!

RTV, Inc
Virtual Tour Software & Digital Marketing Training

Every Second Matters!!

First impressions are everything when it comes to real estate listings and home photography. Researchers have been using eye-tracking measurements to determine how home buyers look at listings online. They have found that more than 95% of users viewed the first photo (exterior of home) for a total of 20 seconds. After that, their eyes tended to go all around the screen in a Z pattern.

Following the home exterior photo, 76% of participants viewed the property description and the real estate agent’s comments last. Over 41% of home buyers didn’t even view the comments made by the agent. These are sometimes overlooked, especially if the text contains all-capital letters and brand names.

When it comes to making a great first impression, you want to capture the user’s attention within the first 2 seconds. So having that gorgeous exterior shot of a home or property is crucial.

Home buyers are now using the Internet as their first point of contact with a house, so online virtual tour photography is the key to a successful sale. Home buyers will spend about 60% of their time viewing photos, 20% on the property description, and 20% on the agent’s comments. The common “Z” pattern was found in most user’s reactions, with their focus beginning in the upper left corner and continuing down the page to the bottom right corner.

The best thing to do when marketing a real estate property is to place all of the content in the top area of the viewing screen. This way, the user does not have to scroll down the page and lose focus. An RTV virtual tour is a perfect solution because everything is viewed in a single full screen without the need to scroll up or down. All of the information and photos are right there in front of you! Just remember to keep everything short and sweet so that you do not lose the home buyer’s attention.We highly recommend the use of professional voice overs or one of our text to speech professionals since people rarely read the information.

Focus on professional photography, capture the home buyer’s attention right away, use virtual tours, and you will increase the chances of selling the property!

Team RTV

RTV, Inc
Virtual Tour Software & Digital Marketing Training  

Marketing Your Hotel with Pro Photography & Virtual Tours


Your hotel’s website is an important marketing tool that shows potential guests what they can expect. But what moves your website visitors from browsers to paying customers—your star rating, your brand, your google reviews, your room rates?

Actually, according to a recent study, professional hotel photography and virtual tours are the number one factor for online shoppers in choosing a hotel. The study found that 69% of people who book hotel rooms online consider photography and virtual tours highly important in their selection process. This factor came in above hotel brands, loyalty programs, star ratings, and even consumer reviews!

How virtual tours increase your online conversion

Often, your website serves as the first introduction potential guests have to your hotel. What kind of impression are you making? A high quality virtual tour with professional photography lets your visitors experience your facility with rich, interactive images, providing a more enticing appeal than static photographs.

In addition, virtual tours give you more to work with than your room rates. You won’t have to rely so much on beating the pricing of the competition when guests can see how much they’ll enjoy their stay with you. A eye-catching photos and a virtual tour helps you book more guests and increase your occupancy rate.

If a picture is worth a thousand words…
…then a virtual tour is worth a million. Most online consumers know that your web copy is written in marketing speak, designed to impress with phrases like “unrivaled comfort” and “luxurious surroundings.” However, a virtual tour actually shows them how comfortable and luxurious your hotel is, and offers solid evidence they can trust. In addition to your rooms, a virtual tour can also show potential guests around your restaurants, fitness facility, pool area, and any other amenities you offer at your hotel.

Conferences, meetings, and events.
Booking a big event can bring top dollars into your hotel—but the competition is fierce. You can use a professional photography and a virtual tour to showcase your conference and meeting rooms, executive suites, and other aspects that will entice event organizers to sit up and take notice. If people know they can expect modern, state-of-the-art facilities and comfortable surroundings for their important business event, they’ll be far more likely to book a conference with your hotel.

Greater exposure across channels
One of the best things about virtual tours is they don’t have to reside solely on your website. You can increase your exposure to wider audiences by posting your virtual hotel tour on third-party sites like, Expedia, and even YouTube. This means even people who haven’t come across your website can still find out more about your hotel, and book room reservations through other channels.

Ready to enjoy increased online conversions and higher occupancy rates? Contact RTV today to learn more about getting a high quality virtual tour for your hotel. National & International Coverage guaranteed!

Team RTV

Virtual Tour Software & Professional Hotel Photography
Order a virtual tour: 866-947-8687

Put Down that Smartphone!

So you’re ready to market your home and create a nice virtual tour or photography gallery, but all you have is a smartphone. Do you snap some pictures using your iPhone and use those as your marketing material? Hopefully the answer is no. Although smartphones are improving the quality of their cameras, they do not even compare to the quality a professional RTV virtual tour photographer can produce.

Smartphone photography can be great for taking quick pictures and sharing them with friends online, but to achieve the “WOW Factor”, you really need a professional photographer. So put down the smartphone and let’s talk about why you should hire an RTV professional for the job!

When a typical buyer looks at an online listing, the first thing they do is look at the photos. They want to have an idea of what kind of home they are buying and get a feel of the flow the home provides. Some real estate agents and homeowners just cannot find the time to photograph their listings, so this is where a real estate virtual tour provider comes into play. These professional photographers and virtual tour providers can create beautiful 360 virtual tours of a home or property so that potential buyers can virtually walk through and get a feel for the home. Photos speak much louder than text.

Fun Facts!
•    40% of all participants don’t even look at agent comments because they are more focused on the photography.
•    According to a 2010 study, homes that are professionally photographed (compared to amateur and phones) sell for up to $19,000 more!
•    Homes photographed by a professional receive 61% MORE online views!
•    Hiring a professional listing photographer only costs 0.09% of the median U.S. home price.

Selling a home requires assistance and with the help of professional photographers and virtual tour providers, you can save time and sell your property much faster. So let a professional help you and see what RTV has to offer!

Order a virtual tour today.

Team RTV

RTV, Inc
Virtual Tour Software & Digital Marketing Training 

Professional Photos Matter in Real Estate

Before the Internet, real estate listings strictly relied on newspapers, offices, and old fashion open houses. Although all of these methods are still used today, the way real estate properties are viewed and sold are much different because of growing world of technology. The term “curb appeal” is often used in the real estate market.

This is the first impression that a property gives when someone drives by. Curb appeal mattered before the Internet and still is just as important. If a potential buyer drives up to a house and notices dead grass, peeling paint, weeds, and rusty nails, they will most likely continue their search for a new home. Real estate agents work closely with sellers on their curb appeal before going into the market to ensure a quick and easy sale.

With digital photography and virtual tours, curb appeal has never been more important because some people do not have the time to drive to a location and view the property so they rely on an online tour. Professional Virtual Tour Photography is the key to a successful sale!

Having the proper equipment is crucial for shooting amazing photographs for any type of real estate property. Properly lit, high-resolution photos are the only type of pictures that should be used when marketing a home. Purchasing high quality cameras and lenses will help you produce the best images. If you do not own equipment or have the experience, then you may want to look into hiring a RTV professional virtual tour photographer who specializes in real estate photography and virtual tours. Our virtual tour company specializes in hiring some of the best photographers in the country, who are all trained based on our successful business model.

As a photographer and real estate agent, you know that staging a home is very important. Staging is very similar to curb appeal but usually refers to the interior of a home. Making sure that the home is fully cleaned and de-cluttered will make the photos more professional and appealing. Just imagine if you were a potential buyer and were looking through photos of nothing but a messy home. It would give you a bad feeling and you would most likely turn away.

Create a lasting impression. Often, after buyers have toured your home, they will return to their computer and look at the property again. This is when it is important to have a solid virtual tour that includes all of the great features. A virtual tour will help the buyer put together the floor plan and understand how the home flows. So as you can see, photography and online marketing is now the perfect way to sell a home or property. Good luck and happy marketing!

Team RTV

RTV, Inc
Virtual Tour Software & Digital Marketing Training