Blog Tag: panorider

Single Property Websites and PanoRiders Proven

In 2006 a survey was completed by the NAR* that found that 77% of all home buyers felt the internet was their top choice for finding information and 71% said the yard sign was a top source of information.

With this in mind, on February 25, 2008, Insight 360 Tours launched its newest marketing solution, using a single property website with Panorider. This powerful combination, which I call the Insight ImageRider, combines the power of and demand for online information via the Internet, with the effectiveness and drive-by exposure of the traditional yard sign.

The ImageRider is a custom sign rider attached to your listing sign. It contains a unique web address for the property along with a full color panoramic image from inside the home. The website address is the same as the property address so it is easy to remember for prospective buyers and neighbors.

This website contains your full interactive virtual tour with enhanced listing features including: integrated Panoramic and Still Photos with Interactive HotSpot navigation, City and School links, Maps, Satellite View and Driving Directions, Mortgage Calculator, MLS Number and Property Information, Customized Tour Window including Agent Photo, Email and Website Link and Phone Number, as well as Optional Music, Floor Plans and Brochures.

Since February, the single property website and Panorider have been purchased for several of my virtual tours and the results are astounding! While Realtor.com is still a top contender for listing exposure, the single property website is a very close second.

In some instances the single property website actually surpasses the exposure generated by Realtor.com by more than 3 times, receiving 173 hits in comparison to 47 via Realtor.com!


If you are a Realtor®, you are probably always looking for that edge over your competition; however, you are only interested in marketing that works! Let Insight 360 Tours help you achieve your marketing goals; call us today!

*National Association of Realtors® Home Buyer and Seller Survey 2006

Vikki Granger
Insight 360°
Erie Colorado Virtual Tour Company
www.insight360tours.com
Order a virtual tour – 303-828-0557

Two RTV providers Join Forces


Extended Virtual Tour Service Coverage for Real Estate One® Agents in Michigan!

RTV today announced a strategic alliance between two highly successful Michigan service providers. Real Vision Studio , provider of Metro Detroit virtual tours and BlueLaVaMedia, offering Traverse City virtual tours, have aligned to offer Real Estate One® (REO) agents new powerful listing tools and extended virtual tour service coverage in Metro Detroit and Northern Michigan. Both companies utilize the RTV virtual tour software and property marketing technology services used by thousands of virtual tour providers and real estate agents worldwide.

The back-end real estate listing system that REO agents use to publish listings to the MLS features an integrated ordering page (created by preferred virtual tour provider Real Vision Studio) which allows agents to order a full service virtual tour at the same time they enter their listings. Until recently, only REO agents from the Metro Detroit area have been able to place orders for virtual tours from this system. This new strategic alliance between two Michigan virtual tour companies allows agents in both Metro Detroit and Northern Michigan to place orders for full service virtual tours using the same system they have always used for entering listings into MLS.

“It just made sense for us to partner with BlueLaVaMedia to service the two largest Real Estate One markets in Michigan. Home sellers and real estate agents, now more than ever, need access to sophisticated property marketing technologies and that’s been our offering since we opened our doors in 2002” said Mike Thompson of Real Vision Studio.

BlueLaVaMedia also announced their all new ‘PanoRider™ Custom Round’ which is a panoramic sign rider made specifically for the signature REO round yard signs. The PanoRider is a powerful marketing tool that has proven to convert foot traffic of a real estate yard sign into significant increases in online traffic. These eye-catching marketing tools feature a panoramic scene from the within the home which is printed on the PanoRider in full color and displayed above the REO round yard sign. The sign prominently displays a custom single property website address (utilizing the physical property address) which points directly to the online virtual tour and property listing information. This remarkable tool drastically saves home shoppers time and turns conventional foot traffic into highly targeted and qualified online leads for REO agents.

All services are already available on the back end of the REO real estate listing system in the Metro Detroit and Traverse City regions. Samples of the PanoRider™ Custom Round and virtual tours can be requested from either company by visiting their websites below or emailing them directly.

www.BlueLaVaMedia.com
Northern Michigan Virtual Tours

www.RealVisionStudio.com
Metro Detroit Virtual Tours


Unique Selling Proposition

Do you have a USP?

A USP is a Unique Selling Proposition. Every successful business has at least one (maybe more). A USP gives your business an unfair advantage over your competition. This means that your customers will have only one place to turn if they want to take advantage of your USP.

One USP you can leverage in your business is the PanoRider(TM). This unique offering marries the use of a Single Property Website (a URL address forwarding to your Virtual Tour) with one of your attention-getting panoramic images of the property.

Why is this USP so powerful? By placing the URL and the panoramic scene together on a customized sign, you are giving your customers their own USP. That’s right, many agents will use the PanoRider against their competition. After all, if you were an agent using the PanoRider, wouldn’t YOU bring it to all your listing appointments?

To start marketing your newest USP you don’t even have to spend any money! Just use the images we provided to you to show off your newest product. Get started creating a compelling USP for your business and clients today!

Real Tour Vision
National Virtual Tour Company
www.realtourvision.com
Order a single property website with Panorider today! 866-947-8687


Real Estate Listing Exposure


We were recently invited to a Tuesday morning Realtor’s meeting to discuss virtual tours. This Brokerage is pretty new to utilizing the internet. We covered some of the following points:

  1. All the realtors needed to have and use a working email account. Although it is understood that a phone call is only second to meeting a prospective buyer/seller in person, the email is the most commonly preferred and used form of communication of most internet users.
  2. The brokerage and possibly the individual agents should have a functional and easy to use website. The website should be able incorporate a virtual tour link for each property.
  3. ALL PRINT MEDIA that is utilized should state “See the Virtual Tour at www.website.com”. At a minimum the website address should be listed. With the amount of properties listed these days, photos, virtual tours, and the internet are the best ways to generate interest not only for the property but the agnet and brokerage as a whole. For example, if the Real Estate Book is used, a virtual tour icon can be placed on the add, and the web site, email address, and phone number should be listed.
  4. We recommended photos from a good camera and/or the use of a professional photographer and virtual tour provider. Listings that have a poorly shot photo or no photo at all on sites like Realtor.com or the local real estate board, are generally passed right by. Listings with multiple photos and a virtual tour get the highest hit stats (number of viewings). Utilizing Postlets, Craigslist, and other internet sites only enhance the property and agent’s exposure.
  5. We lastly recommended using PanoRiders and single property websites to grab the drive-bys traffic and direct them online. Utilizing the street address on the PanoRider and single property websites make it easier remember. Even if the PanoRider isn’t used, the agent’s sign should have some form of contact information.

Gary Bolda
Ark-La-Tex Virtual Tours
Shreveport Virtual Tour Company
Order a virtual tour – 318-572-1779


Single Property Websites are a Great Marketing Tool

As you have probably already heard, the RTV PanoRider(TM) is a super HOT marketing tool. So much so we have providers contacting us telling us they are winning business “on the spot” with new clients. How are they acquiring these new regular customers? In some cases just showing up at the agent’s office and pulling it out of the bag can do the trick.

In one case, an RTV provider was dropping off the sign for a real estate agent at the front desk reception area. When he pulled out the sign, another agent from a different broker’s office asked him, “Did you make that?” The provider said, “Yes, it is one of the services we provide.” Next was a request for a business card by the agent, followed later with a phone call and an order for a tour and PanoRider with single property website. The single property website provides a unique domain name, using the listing address, to use for the virtual tour. This is very eye catching and is printed directly on the Panorider.

In another case, a provider told us a story of a client calling for help. They had secured a listing, but needed help convincing the owner to put a sign in the yard. She called and asked for statistics on the effectiveness of the sign. The answer: ” (On average) Better than 50% of traffic to the virtual tour is stimulated by the PanoRider.” With that information in hand she was able to get a sign in the yard and ordered a PanoRider along with her tour package.

You can’t beat the combination of a virtual tour, Panorider, and single property website!

To place your order, just use the TMS system and click on the “Add-Ons” tab when editing your tour. Be sure to have your High Resolution Panoramic scene ready at time of order and the URL you would like to use for the sign. That’s it, you’re ready to order. So what are you waiting for? Get in the game and start generating more revenue for your business with RTV PanoRiders!

Real Tour Vision
Single Property Website Specialists
www.realtourvision.com
Order a virtual tour – 866-947-8687