Blog Tag: Marketing

New From RTV Marketing

Your time is precious, so we at RTV have done some of the hard work for you. Each month we create several marketing pieces that will target specific businesses. These virtual tour marketing pieces will highlight the numerous benefits of virtual tours and are customizable within minutes.

All you need to do is insert your company name, contact information and logo. This month we created a 2 page flyer that targets virtual tours of small schools, a 2 page flyer that Realtor agents can provide sellers, 2 versions of a reminder for Realtor Agents that winter is coming and virtual tours Preserve listings throughout the year.

Last of all, we created a postcard that congratulates agents on their new listing and highlights the possible media marketing tools that you can offer. Our postcards can either be printed by a local printer or by using an online printer. It is important to support local companies, but we also recommend Vistaprint as an online option.

Are you an RTV provider that would like us to make a marketing piece that you’re not seeing in our marketing area? Try using our suggestion box and let us know what you need to drive your virtual tour business!
Marketing for Virtual Tour Companies

The IMAGE Vault Now Live

In March of this year we held our very first IMAGE webinar all about virtual tour photography and photography related topics. We started hosting the IMAGE webinars to help each of our virtual tour providers grow in photography knowledge and skills and become more successful with their virtual tour businesses. Since then we have held an IMAGE webinar each month. Since these webinars are recorded we have been developing a library of photography knowledge, and now…It’s available online to all of our RTV virtual tour providers!!

To make sure that you can reference this treasure chest of information we have created a page inside of our free virtual tour marketing control panel website where everyone can go and download any of the past episodes of The IMAGE.

To access past episodes of The IMAGE you first need to log in to It is free for anyone who is an RTV virtual tour provider! If you do not have an account yet for Rock Pointe Marketing then go create one. After you log in to the marketing website, click on the BRC button at the top of the page to go to the Business Resource Center. On the left hand side, the first button you will see is for The IMAGE. Click that button and you are at the page to download the recorded episodes of The IMAGE webinars.

Thanks for all of your contributions in making RTV a better company every day!
Ben Knorr RTV Lens Engineer and your host for The IMAGE.

Google Juice Comes From Freshly Squeezed Blogs

Listen up RTV!

Blogging is arguably the simplest (& cheapest) way to start generating traffic to your virtual tour website. It is extremely powerful and very easy to do. Whether you have a blog already, or aren’t yet familiar with them, understand that they are a key factor in your online marketing for virtual tours and real estate business.

Blogging is not only a great way to drive traffic to your site but is incredibly important in building your credibility and brand for your virtual tour or real estate business!

Some Benefits of Blogging:

Boost Traffic: Blogs and RSS feeds can make a positive change in your the traffic to your website. By adding new content to your site on a regular basis, you ensure that the search engine’s spider crawls your site more often.

Back Links: Note that lots of Google juice comes from freshly squeezed blogs. Through blogging, you can find a number of business partners together because people having different interests and thoughts are closely knit with each other.

Lower Costs: Blogging is a low-cost alternative to having a web site. Virtual Tour and real estate business owners that don’t have the time to learn web html or the money to hire a designer/developer, blogging offers an economical method to get your company’s name out on the Internet.

Cheap Marketing: By Blogging you can raise your website profile and increase visits to your virtual tour website almost instantly!

So, are you blogging yet? If not, you should be! Sign up now in your BRC for the RTV 12 Week Blogging Course. Inner circle members may also now download our entire NEW 12 WEEK Social Ignition Course under the “Systems” tab in the RPM Site.

Team RTV


Dadz Workshop Offers The “Realtors Guide To Online Listing and Selling”

Dadz Featured Tours’ expertise is in how to effectively list, and sell using the internet as a sales tool. That’s what we offer to realtors, an enhanced internet sales tool. Dadz Featured Tours created and used a very successful online listing system to sell at a boat providership, and an RV providership. I was an Internet Manager at a boat providership. Without really knowing a thing about boats, in three months I sold almost $700K in inventory. All with using a computer and a phone.

By presenting our service as an enhanced selling tool, we are directly addressing what they will use it for. Boats/RV’s properly listed can be sold using just photos. With real estate you’re talking about a much larger object. Just trying to sell a property by photos is not easy. I wouldn’t say it’s impossible. In order for an online listing to do what they need it to, a real virtual tour is the only solution.

Dadz Featured Tours has created an additional service called Dadz Worshops. We educate realtors on how to use the internet as a selling tool. By presenting to them in a way that directly educates them on what they are trying to do with their online listings it helps Dadz Featured Tours. We provide the most powerful marketing tools available to realtors.

Dadz Featured Tours created a guide for realtors, and it’s available on our website.

David DeSantis
Dadz Featured Tours
Realtor Guide to Online Listing/Selling

Bradenton Virtual Tour Company – How Can A Virtual Tour Benefit Realtors In A Down Economy?

Recently I came across a blog post from a Realtor couple stating that they were finally going to take the steps to start researching virtual tours and wanted some thoughts on the subject. I was surprised to see that only two people had responded to the post and really had not offered much insight to the importance of a Brandenton real estate virtual tour from their stand point. To add, I was kind of amazed at the fact that the Realtors have never even considered the option of marketing their properties online with virtual tour technology until now. Of course, I did the best I could to help them in the right direction; but, the very thought that there are still Realtors out there unwilling to implement these powerful Brandenton real estate marketing tools into their arsenal of Real Estate sales tools has a lot to do with:

1. The misconception of how valuable it is in today’s market place
2. What role it plays in the hands of the consumer

So how does a virtual tour benefit both the Realtor and the Client in a down economy? What can it do to help alleviate some of the financial stresses that come with a slow and stagnant economy?

According to the NAR 2007 profile of Buyers and Sellers:

84% of all buyers and 87% of first time buyers use the internet as an information resource during their search for a home. In the 25-44 age group this number jumped to 91% of all home buyers.

Home buyers use the internet slightly more frequently (66%) than real estate agents (64%) and much more frequently than newspapers (17%), home magazines (10%) or television (2%).

Only 1% of homebuyers did not find the internet useful and 100% of those that use a real estate agent take two weeks to search on their own before contacting their real estate agent. 64% of all home buyers used the FIRST agent they contacted.

32% of all buyers look online for properties for sale as the FIRST step in their search for a home.

33% of all buyers are now using social networking sites with 19% using them at least a few times per week.

79% of home buyers use a real estate agent, this is the same percentage as 10 years ago. in 1997, 50% of buyers found their home through a real estate agent and 2% found their home on the internet. In 2007 only 34% find their home through a real estate agent while those that find their home on the internet has greatly increased to 29%.

Virtual Tours in Today’s Marketplace

There are hundreds of real estate virtual tour providers offering many different solutions. Few understand the marketing aspects of virtual tour technology and many underestimate the value it has for the Realtor. The misconception as a whole is that a virtual tour is just some type of online media. It is much, much more than that. A virtual tour can be any type of media; but, how that media is used to benefit the sale of the home has extremely valuable aspects to it when approached with the right technology and the right tools to market that technology. If you are paying $100-$300 for a virtual tour and it is only distributed to your MLS and, you are missing a huge market of potential buyers outside these practical inclusions and you are paying way too much for your service.

It is no secret that the housing market is rapidly declining. Realtors are not making the commissions they used to and short sales and foreclosures are only paying a very small commission as to what they would normally get. Yet, many Realtors are still dumping thousands into their properties in hopes they will sell. But the hard fact is that most of those marketing and advertising dollars will only pay for so much time in front of the consumer. An ad here or there can quickly add up and the exposure value is very little. Is there a better way? You bet!! 84% of home buyers are shopping online first, so maybe that is where you should be directing your efforts? Why would you advertise your products and services in the local newspaper when 17% use the newspaper and 84% is looking online? The only person you are helping is the advertising agent. Now it does make sense to advertise, but maybe it’s time to re-think how the rest of the population is thinking. Understand your market and where it is that they go to get the information they seek.

Basic observations when considering virtual tour software and the value it has in the marketplace:

1. Affordability – Your virtual tour solution does not have to cost a fortune. The average Real Estate virtual tour should cost around $90-$150 for a good quality tour and hosted for 1-2 years online. It should also have excellent distribution qualities to get maximum exposure.

2. Functionality – What type of features do you get with your virtual tours? Is there rich media content that is easily accessible? Feature sets are what will keep your potential buyers occupied within your virtual tour. The more features your virtual tour has the more satisfying it will be to the end user. It is a proven fact that online users are becoming hungrier for rich media content. If your virtual tour provider does not offer virtual tours that are packed with rich media content, it time to look somewhere else.

3. Informative – Does your virtual tour provide the necessary tools to inform potential buyers on all the details of the Realtor and the property? Buyers want data and if your virtual tour does not provide what is desired, you will lose the buyer’s interest quickly.

4. Marketing – Putting your virtual tour on your website or MLS is just the tip of the iceberg. With millions of consumers shopping online everyday, you need to have the tools to put your properties in front of those buyers. A Brandenton real estate virtual tour with no exposure is a dead tour. It has little reach in the marketplace and the virtual tour holds no great value. Yet, when you combine powerful online distribution tools with your virtual tours, you have opened up a tremendous amount of exposure and the potential to get more interested buyers. Also, combining innovative offline tools to direct traffic to your virtual tours can lighten the cost of traditional adverting and marketing. The focus here is to market your properties online and offline with the intent of driving as much traffic to the property for sale. This marketing strategy is very effective and is cost effective. A good tour package that offers both online and offline virtual tour marketing tools should average $.40-$1.50 per day. Compare that to traditional marketing, and you are saving a ton of money, getting ten fold the exposure and putting more profit in your pocket at the time of sale.

5. Flexibility – Your virtual tour should already come packed with virtual tour marketing tools to make your job easier. A good virtual tour solution should give you the flexibility to do what you do best……sell!

Real Estate virtual tours can be the single most important alternative to property marketing in a time when the economy is failing. Time, money and value are so important when the span between commissions is much greater that it used to be. Investing in the choice to use virtual tours as your main tool of cultivating home buyers is a step in the right direction.

Consumers and Virtual Tours

How does the consumer benefit from a Brandenton real estate virtual tour you provide online? Potential buyers play a very important role. It’s what they want! Do you give consumers what they want? Are you keeping up with the latest advances in online marketing? The way we do business today has forever changed and if you are not moving in strides with these advances, your competition will move leaps and bounds over you and leave you wondering why. If 84% of homebuyers go to the internet to shop for property, you wouldn’t put 84% of your advertising dollars into the local newspaper would you? I hope not and I hope you see my point. Consumers know they can find what they want on the internet. It saves them time and money, rather than spending countless hours driving around to each house. Virtual tours put the consumer in control to decide what it is they like about the house. A well organized virtual tour and the right Brandenton virtual tour company can make use of the advantages of each individual listing and grasp the viewer’s attention. You have to immediately engage your visitor with something that will capture their senses. Give them what they want and direct them on what to do. Give them the ability to explore all the advantages of your listings without the headache of having to search too deep. If a visitor can’t find what they want within a few seconds, you will lose them.

Statistically speaking, consumers are eager for rich media content when they visit your website or virtual tours. If it is boring and inactive, you are missing the big picture. More people sit at home now because they can’t afford to drive around. It is much more cost effective to find what you are looking for on the internet. And, it is a lot less stressful too.

Home buyers are getting smarter. In a buyers market, they are realizing they have the power to search and seek out anything and everything on the web. Including Realtors! If you’re not making a huge impression, you’re not doing what it takes to get those potential home buyers in the sales seat. Real estate virtual tours are what buyers are looking for. It saves them time and money and that is very important in this economy.

If you need more information on an affordable virtual tour solution, go to our Bradenton Virtual Tour Company Website.

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Bradenton Virtual Tour Company
Order a Brandenton Virtual Tour (941) 795-6978