Blog Tag: internet marketing

Marketing Your Virtual Tour Business is Ongoing

When we start talking about the game of Internet marketing most successful business owners will tell you that it’s ongoing and a very long game indeed. So most of you keep asking us here at RTV how to keep your virtual tour business around for the long haul and here’s our reply to you that will give you some very good ideas on your internet marketing strategy as well as your long-term goals.

First of all it’s easy to start focusing too much on short term goals in your online marketing efforts. The web is so fast paced and ‘overnight’ success stories are so rampant that we often forget how much time and effort it takes to build and market something great online.  This remains true when building your local virtual tour business too.

There are marketing avenues out there on the web that allow you to quickly get some return on your investment: paid search and display advertising are two of the most common. But chances are you will have a better long term ROI and more sustainable marketing efforts by investing in inbound marketing tactics like organic SEO, blogging and content marketing.  If you have not watched our shows in Rock Pointe Marketing on Blogging and SEO, now would be a very good time.  So many of you have been calling in and asking us how you can get your virtual tour company to rank better on your local market yet we fail to see you actually put a plan into place to make this happen.

Let’s look at a few specific examples of where playing the long game provides the most value for your Internet marketing campaign:

Blogging: In our opinion, blogging is probably the area where most most of our virtual tour customers (virtual tour providers & real estate brokers – agents) give up much too quickly. We’ll get between one and three blogs from them when they first start out but when they don’t see instant results or leads coming in they give up too early. Time goes by and ultimately they are missing out on valuable back links, social shares, referrals, search traffic and brand trust that can only come from creating compelling blog content. Watch the RTV show on blogging at www.rockpointemarketing.com to learn more.

SEO: It’s going to take some time to rank highly for all of the keywords you want to target. At RTV we try to make this very easy for you and have all of you start out using what we call “Geographical” keywords.  This allows your campaign to be laser focuses on your specific region of the world.  Your SEO campaign should start out the month that you go into business.  Those of you that put this off for a rainy day will never get to it.  Sadly a quality SEO campaign never really ends, BUT you can set it up correctly and forget it for awhile. You’ll always need to keep it in mind though as the virtual tour industry changes.  For example, years ago it would not have been important to rank highly on HTML 5 virtual tours, but now days this is becoming more and more important. Your keywords will evolve over time and there are always new areas to break into. For more information please be sure to watch our SEO classes in www.RockPointeMarketing.com to learn more.

Social media: Social media makes it really easy to become overly focused with short term results. No matter which social network you’re on, there’s a handy number of fans or followers that you can use to quickly judge the success of your social media efforts. Don’t do it. Avoid score-carding yourself against your competitors in social media, because let’s face it, a Twitter account with 25 real, qualified followers is infinitely more valuable than one with 5,000 fake followers.

Most of the time, marketing strategies that deliver short term dividends do not provide long term payoffs. Your end goal is your “Blast Off” moment. Whatever that goal is, you should be passionate about it and it should drive every decision your virtual tour business makes. When your customers see your passion and drive they’ll tend to come in droves.

Send us a short story about your virtual tour company today and kick off your monthly blogging effort!  We’ll see you on Mars RTV!

Sincerely,

Team RTV
866-947-8687
www.RealTourVision.com
Virtual Tour Software & Digital Marketing Training


Local Search Engine Optimization For Businesses

With the emergence and dominance of the internet as a global marketplace, it’s more important than ever for small businesses to find a way to stand out. For example, if you’re a small retail store, how do you compete with a giant monster like Wal-Mart. It’s certainly not going to be with some fancy web design. But you definitely can increase your chances of success by taking advantage of SEO, particularly Local SEO. Have you considered using virtual tours or interactive virtual media for your site?

Here are five reasons why your Search Engine Optimization Strategy needs Local SEO:

Front Page Google Results

Everyone wants to be on the front page of Google. Most SEO and web design firms try to make that promise to all of their clients. But the fact of the matter is that Google is starting to promote local search results in their prime real estate areas. This means that a traditional SEO campaign that doesn’t utilize the principles of Local SEO is likely to miss the front page entirely.

Trust and Authenticity

Because unscrupulous businesses and people can mask their true identities and intentions on the internet, it’s becoming increasingly important as a business to show that you are indeed authentic and trustworthy. By having a Google+ and Facebook page for your small business that includes maps, address verification, reviews, images and videos, you gain trust while also providing Local SEO content that helps you get found.

Get Found by People on the Go

More and more people are using their mobile devices while they’re out and about to find places to go and things to buy. This means you should adapt your traditional web design to a mobile device to make sure prospective customers can find you. Essentially, people’s mobile devices are their connection to outside world and because of these device’s location services, they’re going to point buyers in the direction of what’s the closest. Again, a search engine optimization strategy that embraces Local SEO is what’s going to help you capture those sales.

Close More Sales

When choosing between multiple places, people tend to pick whichever one is closest. But if you are using traditional SEO instead of Local SEO, the people who would normally flock to your business may not even know you’re there. Again, this is where making sure your web design and search engine optimization strategies are compatible with location-sensitive mobile devices.

It’s Easy

People want to support small and local businesses, but they have to be able to find you first. It’s surprisingly easy to make this happen by simply claiming, verifying and building a presence in Google+, Yahoo and Bing. Start engaging with your Facebook audience and encourage customers to write reviews about your product or service. All of these contribute to Local SEO and result in you getting found and getting more business.

If you have any questions, please contact us below.

Kyle Murphy
Owner / Virtual Tour Provider
KM360 Virtual Tours
SLO Virtual Tours – A Sacramento Virtual Tour Company
Order a Virtual Tour: 805.709.5577