Blog Tag: Hot Sheet

The FORMULA 85 – Hot Sheet, Google Analytics, & Facebook Pixel Integration

You’ve seen the RTV weekly virtual tour traffic reports  that we overhauled in 2019. While these reports provide a lot of significant useful data and make for a beneficial weekly touchpoint for your customers, there are still quite a few things that you simply can not do with the reports that you can do with more analytics and tracking.

For example, can you imagine standing in a room full of real estate agents or business owners, holding up a tablet that is displaying in real-time anyone around the globe that is looking at your virtual tours or single property websites? Perhaps a real estate brokerage that you photograph for with utilizes Facebook ads for marketing. Did you know that by using RTV’s new tracking center you could drop that brokerage’s Facebook Pixel code into every property website and virtual tour you create? By doing so anyone that looks at their virtual tours and property websites on the MLS, Zillow, realtor.com, or any site for that matter, would instantly see that brokerage’s ads when they log onto Facebook next time. These are just a couple examples of the sheer power that is waiting for you to harness by implementing google analytics and Facebook pixel tracking into your virtual tours and property websites.

Come to our live webinar on Tuesday, March 10th at 7:00 PM and learn how to add Google Analytics and Facebook Pixel tracking to your productions. We’ll also be sharing with you a brief overview of the new 2020 Hot Sheet set up process that you’ve been hearing about. If you don’t know what a Hot Sheet is, here’s an example for you to look at – Hot Sheet

The above Hot Sheet is from BlueLaVaMedia a Traverse City Real Estate Photography Company. The Hot Sheet is an attractive summary of your last 5-20 productions that get sent out via email to all of your customers and prospects. It’s a fantastic marketing tool and won the #2 slot for providing the most leads to BlueLaVaMedia in 2019 coming in second place to the affiliate logo (https://www.screencast.com/t/dxXy62nB) that BlueLaVa places on all their tours and property websites.

During the show I’ll be interviewing Rob Estep (Entrepreneur & Professional Photographer) from LMP 360 Media – http://lmp360media.com/ and Mitch Park (Web Developer and Facebook Pixel/Google Analytics Expert) from https://www.contemposolutions.net/ We will be taking a look at the Hot Sheet set up process as well as what is required to add the Google Analytics/Facebook Pixel code to your Fusion virtual tour system from start to finish. We’ll also show you how you can add both tracking codes in for specific real estate agents, owners and even brokers from within your system.

We hope to see you on The FOMRULA 85! – PLEASE NOTE THAT THIS EVENT HAS ENDED. Those interested may watch the recording via your www.RockPointeMarketing.com account. Thank you!

Sincerely,

Jason & Team RTV

Virtual Tour Software & National Photography Services

Order a Virtual Tour – 866-947-8687


New From RPM Marketing – Virtual Tour E-Mail Hot Sheet

Virtual Tour HotsheetThe all new real estate Hot Sheet is finally here! For those of you that have been getting the most out of your Real Tour Vision system by using our RSS feeds, you probably already know that you can easily auto tweet, pin, facebook, blog, post, and email out your tours automatically as you create them. Automation is achieved by using our RSS feeds to your tours in conjunction with services like https://ifttt.com/ (for posting and blogging) and www.Aweber.com (for email blasts).

For a full one hour explanation on how this works, watch “The FORMULA 64 – Fusion Exposure Engine II” back in www.RockPointeMarketing.com The show will take you through each step in detail so you can create your very own Hot Sheet and Exposure Engine which can be easily monetized. In 2016 BlueLaVaMedia photographed nearly 800 homes. Of those, 80% ordered the Exposure Engine at $35.

What is a Hot Sheet?

A Hot Sheet is a list of your most recent real estate virtual tour productions that gets sent out to your customer base on a regular basis as you complete new tours. You simply continue to create new virtual tours and when X number of virtual tours have been created your Hot Sheet will be automatically compiled and an email will be sent to everyone on your Hot Sheet email list. 

How does the Hot Sheet work?

Our Hot Sheet is a snippet of HTML code that we give you to paste into a service like Constant Contact, MailChimp, Aweber or any other online email marketing service. MailChimp calls it RSS-to-Email and Aweber calls it a Blog Broadcast. Here are training videos on how to setup the Hot Sheet on each service – MailChimp – https://youtu.be/B7D8KkHFdlA Aweber – https://youtu.be/Wz9B5jLwcLE As you create new virtual tour productions they will get compiled into a nice legible format and laid out into an email template. Once you have created a specific number of tours (actual value is set by you), the final email will be sent out automatically to your email list. Take a look at some recent hot sheets that were pushed out by our Traverse City Real Estate Photography team – BlueLaVaMedia – http://archive.aweber.com/360traverseblog

Why the Hot Sheet?

Staying in touch with your customers on a regular basis is VITAL in any business. Being that you’re photographing newly listed homes hitting the market and sending this highly relevant content to local real estate agents makes the Hot Sheet a MUST HAVE for your photography and virtual tour business. The Hot Sheet is a PERFECT marketing tool just begging to be put in front of as many local real estate agents as possible.

As people click on and watch the virtual tours from your Hot Sheet email, the weekly virtual tour traffic reports will show this referral traffic by putting “Hot Sheet” right onto the report. Your customers will know you’re working hard to get them the most exposure and the best part is that it will all be done for you automatically!

Here’s a short video for you to watch for further information and we hope to see many of you setting up your Hot Sheets today!

 

Sincerely,

Team RTV