Blog Tag: google plus

Demystifying the Google + Beast

It’s show time my friends and tonight (September 18th at 7:00 PM), Nancy Bain, who was recently recognized as one of Canada’s top social media experts, will be talking about Google +.

For those of you that don’t know, you need a Google account to create Google + profile pages and Google business pages. You can’t make a Google business page without a Google profile page. Three things are needed here, and they must be done in a very specific order.  We’ll be going through this process from start to finish on tonight’s show.

Stop on by, bring your note pad, your favorite beverage, and listen to Nancy demystify the Google + beast.
Register Now:

If you’re serious about your business you’ll want to do this.  Before tonight’s show please take some time to create a Google account if you don’t already have one.  If you have more time you can also create a Google profile page. If you already have those two things setup you’ll be ready to see Nancy show you how to create your Google business page, optimize it for search, and find followers.

Get started at and also here

Don’t forget to register for the show now:

Yours Sincerely,

Jason LaVanture
Virtual Tour Software & Digital Marketing Training

Social Realty Episode 3 – Google +

Hello RTV Virtual Tour Providers! On our last Social Realty webinar we discussed Google’s new Penguin update and the importance of social sharing. You heard me say, “Google Plus has become a necessary evil”. Here is why: On our next show (September 18th) I’ll show you how to setup and optimize your virtual tour company Google+ account.

Rumored to increase your search engine ranking, First came the +1 button, Google’s way of tracking your interests to ensure it serves up the content you like. Shortly after, came Google+ and at it’s one year anniversary in June 2012, it had a total of 250 million registered users of whom 150 million are active.

What makes Google Plus a game changer is that it integrates search engine optimization and social with your identity into the Search Engine Results (SERPs) page. This is perfect for your virtual tour business!

Then came Google Inside Search – When signed in with Google+, you’ll find personal results and profiles of people you know or follow. This is where the importance of identity comes in calculating your search engine results…

Google Authorship in 3 easy steps
1. With Google Plus came the rel=author tag, which verifies you as the author of content you write.  If you have noticed photos of people in Search Engine Results Pages (SERPs), this is why.  They’ve linked their Google Plus profile to their content. Google’s Authorship in 3 easy steps: Read our how to blog here:   * The more they see YOU, the more they associate you as an authority in your field. 

2. Google Places have been entirely replaced by Google+ Local pages. Merge your Google Local page with your Google Plus Business Page  and have a one-stop Google portal for your virtual tour business on the web.

3. Google favors social sharing over SEO – It’s All About Relationships. Your relationships to other Google Plus users will determine your Google rankings in the near future.

4.  Keywords in Google Analytics are disappearing – Google began encrypting keyword searches in October 2012 that normally would appear in your Google Analytics reports as “(not provided).”  If you are logged into Google, your Google searches are encrypted.  The number of “not provided” keywords will continue to decrease.


5. Link your YouTube virtual tour company account to your Google Plus profile.  – if you use Google+ and YouTube for personal branding and to build your presence online, there are advantages to making this change:
•    a) brand consistency
•    b) increase the seo power of your channel and your author rank
•    c) ability to share private videos to your circles

6. You can use Google Analytics to monitor your Google+ traffic and engagement. As with Facebook you have to create a personal page and from that you then create your business page. Get your personal page setup (just the bare bones) for the show.

To create a business page first create your personal page and then follow this link to create a Google+ Business Page

You’ve got 6 reasons you can’t ignore, and a guide to setup and optimize your account. Now… get out there and add us to your Circles! Follow our RTV Inc. Google Plus page:

See you on the next episode of Social Realty!! Sign up now in your RTV TMS!

Nancy Bain
RTV Social Media Director
Virtual Tour Software & Social Media Training

Google + Local for Virtual tour Providers

Hey RTV virtual tour providers in RTV land. I know you’re all chomping at the bit to come to Nancy’s show next week. Here’s a little homework for you to do between now and then.  This will be a little but different for everyone but, when you do a google search for YOUR CITY virtual tours, do map results show up? Everything from service related industries to product sales are showing up in these searches, because Google realizes users want a phone number or directions to the nearest store. Local Local Local!  We’ve talked about this for years and now it’s time you get off your tail and get in before your competition does.

Nancy Bain just showed me that recently, Google streamlined their places page directly into Google+, creating a Google+ Local Page. Now, all your virtual tour business listings will be merged into one to be used across Google Search, Google Maps, Google Mobile, and Google+.

With Google+ integration, it is more important than ever to make sure your virtual tour business’s local listing is optimized to its fullest potential. When users search for a local virtual tour or real estate photographer, they want to be provided with the best virtual tour provider in their area. To the user, “best” equates to who is listed 1st and that’s the A on the map!

The new Google+ Local pages can be indexed by search engines (Google Nancy Bain), giving your virtual tour businesses more of a chance to rank well in Google, reach a highly targeted, local audience and encourage people to get involved with their social presence.

If you don’t already have a Google Places page, now is the time to get one RTV! Here’s ours:  As you create your local page, you’ll want to keep a number of standard local SEO best practices in mind that I’ve showed you over my many years of excellent service to you:

•    Make sure your photography or virtual tour business listing contains a phone number within the area code of the city you’re located in – proximity is a huge factor in local ranking algorithms.
•    Don’t over stuff keywords in your business title
•    Use your “Contact” or “Location” website page in the “Website” field – these pages tend to have stronger conversion rates
•    Incorporate target keywords into the “Description” and “Category” fields of your listing
•    Upload pictures in order to make your profile as appealing as possible to new visitors
Once this is set up, you’ll want to create your separate Google+ Page, under the “local business or place” category. It’s a good idea to beef up your presence on this site, as social signals will likely play an important role in local SEO in the future according to Nancy.
•    Build out your personal Google+ profile and begin forming connections via Google+
•    Get in the habit of posting updates and connecting with followers on your Google+ Page
•    Encourage customers at your local business to leave reviews on your new Google+ Local page

Thanks everyone and we’ll see you on our show next week. Get ready to get on the “Bain Train!”

Jason LaVanture

RTV, Inc
Virtual Tour Software & Digital Marketing Training
Order a virtual tour: 866-947-8687