It is great to see articles such as the one below published by RISMEDIA today regarding single property websites. Many of our Real Tour Vision virtual tour providers have been purchasing domain names of their addresses and forwarding the virtual tour to the web address now for years. It is just now starting to go mainstream. It is great to see that our virtual tour providers are always staying ahead of the curve out there.
RISMEDIA, June 5, 2007-Per an article dated May 31, 2007 by Robin Morgan, published on RISMedia, “Eighty percent of all home buyers are searching online, and are looking for more information than ever before. The most important thing that a potential buyer wants to see is photographs, followed closely by detailed property information. Individual property Web sites allow sellers to provide exactly what these buyers are looking for.”
Dennis Handa, the owner of a site dedicated to developing individual property Web sites explained, “I was glad to see the article as it really reinforces this new concept.” He continued, “We are in a tough real estate market. There are fewer buyers and today’s seller really does need to market their home differently.”
“There are four primary reasons that an individual home Web site gives a home seller an advantage,” says Dennis.
1. They really attract buyers. For example: Most buyers will drive by a home and may like what they see, but don’t want to call and get involved. With our home Web sites, when a prospective buyer drives by, they only need to remember the www.homeaddress.com from the sign rider. They can then log onto the Web easily, privately and see a complete presentation.
2. A home Web site is a 24/7 presentation. Buyers can access these Web sites whenever and wherever. An individual home Web site is first and foremost a live sales presentation, much better than just a flyer or show sheet.
3. A home Web site is both inexpensive and easy to promote and advertise. A Classified ad example: Incredible Florida Keys Estate, visit www.yourhome.com. Nothing more needs to be said. Just a strong headline is required.
4. Individual home Web sites allow sellers to feature photos, virtual tours, Google maps and unlimited text in their property descriptions. When a buyer logs onto one of these Web-sites, he sees a complete description of the home and its features and benefits, plus he has the sellers contact info and e-mail address to ask further questions.
Using today’s technology to get to today’s buyer, Dennis concludes, “If you combine all the features and benefits of a home Web site, the benefits for a seller are incredible.”
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