Blog Tag: business virtual tours

Search Engine Optimization for Your Virtual Tour Business

SEO for Virtual Tour Companies

Have you wondered how you can have your website top the list on search engines?

Website search engine ranking has evolved drastically in the past couple of years. If you haven’t thought about your website in the past month chances are you are moving the wrong way in the search engine ranks. Google accounts for 67.5% of the search engine market (comscore.com), whereas Bing and Yahoo make up around 28% combined*. When we are talking about SEO (search engine optimization) the conversation inevitably centers on Google for this reason. Google has used their position of dominance to change how websites are ranked according to what they see as most important. User experience and relevance are two of the main factors in the success or failure of search engine results. How is user experience and relevance determined? Much of that information comes in the form of bounce rates, time on site, and other user behavior cues, as well as the robots (sometime called spiders) that scan websites for content and updates.

If you are in the dark as to how to figure this out, don’t worry. There are lots of tools available both paid and free. With a little technical knowledge (or a good friend that knows code) you can install Google Analytics and sign up for Google Webmaster tools, and the best part is they are totally free. Sure there are plenty of companies that want you to pay them to report to you on a monthly basis from their pricey software, but I will take free directly from the horse’s mouth any day.
Great content represents one of the biggest pieces of the puzzle to search engine success as well. If your website is a wealth of quality information people will come to your site more often, spend more time, and link back more frequently. Quality graphic content such as photos, memes, and info graphs are easily share able on social media platforms (which in turn send social relevancy signals to Google) and contribute to a great user experience as well. Committing and sticking to a long term content creation strategy is a powerful tool in the effort to obtain online ranking success.
Back linking used to be a huge part of improving website rankings. This is the practice of getting other website to link back to your site. While this can still influence the organic (non paid) rankings, Google has recently been decreasing the value of back links. This is due in part to a rash of attempts to manipulate back link profiles for the benefit of a websites search rankings. On top of Google slowly decreasing the value of back links many sites that have used low quality back link practices are now being penalized by Google and forced to either fix their back link profile (an often long and tedious task) or face the consequences of penalization or even suspension of ranking on Google’s search engine.

You can still benefit from a great back link profile but I would caution you to approach gaining back links by producing good content and publishing it on social media and any other avenues you can find. People who like the content you are producing, or find value in it will share it and link back to it in various ways. These great articles and graphics are known as link bait in the seo community as they are produced to draw back links in. Typically the back links gained are to related websites meaning the back links have a higher relevance than if it was linked back from a website that is not with in the same industry or genre.  If anyone approaches you and offers X number of back links for money, DO NOT DO IT! This is the sort of practice that will land your website in Google’s dreaded penalty box. If the opportunity to link to another page arises and it makes sense, making the link a no follow link is advisable. This tells the Google robots to not consider where this link is going to, to influence search engine rankings for either site. This is done using a simple html code while placing the link.

The long and short of seo is develop your site with user experience in mind, produce and promote good content and let the rest fall into place.  Hard work and avoiding the pitfall the easy way out and your website will move up in the rankings. Keep in mind where Google is headed and focus on getting there rather than focusing on what has been done in the past.

Do you have questions? Coming up soon we will be having a webinar for our network of photographers to discuss this issue more in depth. Would you like to learn more about being an RTV photographer? Visit our website to learn how to start your virtual tour business or call us at 866 947 8687. Or allow one of our Virtual Tour Providers to provide professional photography on your behalf.

Join the conversation on Facebook!

*http://www.comscore.com/Insights/Press-Releases/2014/4/comScore-Releases-March-2014-U.S.-Search-Engine-Rankings


Search Engine Optimization for Your Virtual Tour Business

SEO for Virtual Tour Companies

Have you wondered how you can have your website top the list on search engines?

Website search engine ranking has evolved drastically in the past couple of years. If you haven’t thought about your website in the past month chances are you are moving the wrong way in the search engine ranks. Google accounts for 67.5% of the search engine market (comscore.com), whereas Bing and Yahoo make up around 28% combined*. When we are talking about SEO (search engine optimization) the conversation inevitably centers on Google for this reason. Google has used their position of dominance to change how websites are ranked according to what they see as most important. User experience and relevance are two of the main factors in the success or failure of search engine results. How is user experience and relevance determined? Much of that information comes in the form of bounce rates, time on site, and other user behavior cues, as well as the robots (sometime called spiders) that scan websites for content and updates.

If you are in the dark as to how to figure this out, don’t worry. There are lots of tools available both paid and free. With a little technical knowledge (or a good friend that knows code) you can install Google Analytics and sign up for Google Webmaster tools, and the best part is they are totally free. Sure there are plenty of companies that want you to pay them to report to you on a monthly basis from their pricey software, but I will take free directly from the horse’s mouth any day.
Great content represents one of the biggest pieces of the puzzle to search engine success as well. If your website is a wealth of quality information people will come to your site more often, spend more time, and link back more frequently. Quality graphic content such as photos, memes, and info graphs are easily share able on social media platforms (which in turn send social relevancy signals to Google) and contribute to a great user experience as well. Committing and sticking to a long term content creation strategy is a powerful tool in the effort to obtain online ranking success.
Back linking used to be a huge part of improving website rankings. This is the practice of getting other website to link back to your site. While this can still influence the organic (non paid) rankings, Google has recently been decreasing the value of back links. This is due in part to a rash of attempts to manipulate back link profiles for the benefit of a websites search rankings. On top of Google slowly decreasing the value of back links many sites that have used low quality back link practices are now being penalized by Google and forced to either fix their back link profile (an often long and tedious task) or face the consequences of penalization or even suspension of ranking on Google’s search engine.

You can still benefit from a great back link profile but I would caution you to approach gaining back links by producing good content and publishing it on social media and any other avenues you can find. People who like the content you are producing, or find value in it will share it and link back to it in various ways. These great articles and graphics are known as link bait in the seo community as they are produced to draw back links in. Typically the back links gained are to related websites meaning the back links have a higher relevance than if it was linked back from a website that is not with in the same industry or genre.  If anyone approaches you and offers X number of back links for money, DO NOT DO IT! This is the sort of practice that will land your website in Google’s dreaded penalty box. If the opportunity to link to another page arises and it makes sense, making the link a no follow link is advisable. This tells the Google robots to not consider where this link is going to, to influence search engine rankings for either site. This is done using a simple html code while placing the link.

The long and short of seo is develop your site with user experience in mind, produce and promote good content and let the rest fall into place.  Hard work and avoiding the pitfall the easy way out and your website will move up in the rankings. Keep in mind where Google is headed and focus on getting there rather than focusing on what has been done in the past.

Do you have questions? Coming up soon we will be having a webinar for our network of photographers to discuss this issue more in depth. Would you like to learn more about being an RTV photographer? Visit our website to learn how to start your virtual tour business or call us at 866 947 8687. Or allow one of our Virtual Tour Providers to provide professional photography on your behalf.

Join the conversation on Facebook!

*http://www.comscore.com/Insights/Press-Releases/2014/4/comScore-Releases-March-2014-U.S.-Search-Engine-Rankings


Virtual Tours Come in All Shapes and Sizes!

Did you think that virtual tours were just for real estate and hotels? Well think again! Some people choose our virtual tour software to also feature some rather interesting places and things. We have created and published virtual tours for retail stores, casinos, cars, yachts, night clubs, and even public events! A virtual tour can show off almost anything that you want and can be used as a great promotional piece for your portfolio.

Let’s say you are in charge of publishing news for a local event and fireworks show, but you want your work to stand out from the rest. What could capture more attention and make your article more interesting? A virtual tour! You can easily capture the entire event and showcase it, while allowing anyone watching to feel like they are actually there. Including high def videos and panoramas gives the feeling of a “live experience”. Just imagine watching a full 360 virtual tour of an amazing national event filled with people and feeling like you are actually there. Then to make it better, you include amazing still images and panoramas while playing music to fit the occasion. Anyone who watches the tour will be blown away by the capabilities and detail of your virtual tour service. What a great way to grow your business portfolio and gain new clients within the area!

What if someone asks you to showcase their inventory of beautiful yachts on the ocean?  Virtual tours would fit right into this category because you can literally take someone through each part of the yacht and talk about each selling point and feature. Even including a high quality video within your virtual tour is an excellent idea and will show all aspects of the yacht. A virtual tour will make the viewer feel like they are stepping right inside of the yacht  while speaking directly to a salesperson. Making your product, property, and brand name stand out from the rest of the competition will give you a great boost in marketing.

So these are just a couple of examples on how a 360 virtual tour can help you promote ANYTHING! So start brainstorming and step into new parts of the market so that you can expand your virtual tour business and your experience with Real Tour Vision!

RTV, Inc
www.RealTourVision.com
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687


Virtual tours in Austin Texas for business and real estate

Photographing and creating a virtual tour: 

Virtual-TourAustin is an Austin, Texas based virtual tour provider, if you are a business or a real estate agent grabbing your prospect attention is critical. It is a fact that 60% of the impact for any presentation given to someone is “visual” or we can call it “virtual”.

The challenge with taking still photos is that they are typically bland and do not provide the pizzazz an Austin based business wants to promote their business. On the flip side, a commercial real estate broker or a residential real estate agent wants so showcase a property they have listed in Austin with their best foot forward.

Challenges: The challenges that present themselves for real estate professionals in Austin Texas are going to showing after showing after showing wasting approximately 80% of their time. The prospect is not necessarily qualified until they view the listing in person and they get personally involved. Involvement can be the qualifier that filters the prospect so that an agent knows when they call; they have virtually been in the home, office or business place online. Virtual Tour Austin provides the type of marketing for real estate be it commercial or residential that gets the prospects involved and qualified first.

Are all 360 virtual tours the same? Not really, some are more robust than others adding unique attributes such as branding, music, narration, video capabilities, hot spots and a whole assortment of features that makes the tour that much more impactful.

For a business located in Austin, it runs into the same issues. Keep in mind that 80% of people search for information on the internet. A person living in Austin will want to check out online that new restaurant, bar, medical facility etc. Why not provide them with a 24 hour 7 day a week private tour of your business online?

Taking pictures: Having a successful photo shoot is not as easy as just setting the camera on a tripod and taking a picture. Most cameras today are pretty intelligent, however lighting comes into play and using manual settings is critical to having a successful virtual tour created.  Recently we completed a virtual tour for a jewelry provider to showcase some of her jewelry, again light played a big part in the virtual tour shoot and it was not as easy as just pointing and shooting the photos.

The critical factor is asking yourself are you going to get a high definition virtual tour that is created professionally that grabs your prospects attention? Hiring a professional who cares about making the best virtual tour is critical, if it isn’t shot right the first time, do they come back and do a re-shoot? Do they charge for the second re-shoot? Any business or real estate professional in Austin wants to engage the customer a high level, virtual tours are proven technology for today. Visit us at www.Virtual-TourAustin.com to see samples and pricing.

Steve Shire
Virtual Tour Austin
http://virtual-touraustin.com/
Order a virtual Tour: 512.947.5896


Get Photography Jobs With RTV

The RTV, Inc Tour Track program has paid professional photographers around the world millions of dollars over the years.  We want to make sure that you’re up to speed on the new fully integrated Fusion Tour Track.  Please watch our new Fusion Tour Track Orientation video below.

If you’re not setup on Fusion or on our Tour Track system, you’re most likely missing out on several thousand dollars of revenue each year.  With a variety of photography jobs that pay you anywhere from $100 to $700, being on your radar should be a top priority for you. Please visit our Tour Track orientation page to get setup on Fusion and start getting photography jobs today! http://www.realtourvision.com/tour_track_info_and_orientation.php
Team RTV
National Photography Services & Hotel Photography
Order a virtual tour: 866-947-8687