Virtual Tour Photography Category

New from RPM Marketing – Happy Halloween Post Card

Happy Halloween Virtual Tour Post Card

As the warm summer temperatures fade into falling leaves and longer nights, it becomes more and more critical for agents and home sellers to market their properties aggressively. There is no time like right now to reach out to your clients, or those who you would like to be your clients to remind them you are here to help them in that endeavor as well as have some fun in the process.

You have heard the term “out of sight, out of mind” but did you realize that this same principle applies to your business? The latest marketing piece from RockPointe Marketing is a fun, attention-grabbing Halloween themed postcard that can be printed and mailed inexpensively. This piece is a great way to keep your clients thinking about how your professional photography, savvy marketing, and virtual tours, help them to sell listings quickly and for more money. 

This standard size postcard features a fun message reminding them that bad photos “scare” clients away, and professional photography sells homes. The backside lets the reader know that you offer powerful marketing services such as Aerial Drone videos, Zillow Video Walkthroughs, 3D VR Headset Tours, Virtual Home Staging and more.  If you don’t offer all of these services you have the flexibility to customize the list or eliminate it altogether and add a handwritten note. Anytime you send a personalized piece to clients or potential clients you are creating a “touch point” that cements your professional relationship and keeps them thinking of you when they need photos of a property. 

This piece is available as a Photoshop or Illustrator file which RockPointe Marketing subscribers can download, customize and send to clients one at a time, or as a full mailing campaign. Add your own logo, contact information and personalize the message any way you would like. These marketing pieces give you the flexibility to carefully craft your own message or market your business quickly by simply adding your information and sending the files to the printer.

Halloween is approaching fast so log into RockPointe Marketing today to download your copy. Not a RockPointe Marketing member? Reach out to us today and ask how you can take advantage of the many benefits RPM has to offer.

Thank you – Team RTV


Real Estate Photography Training Video Series Released In Rockpointe Marketing

How much should I charge for my photography services? How do I make a website that sells? What is the best approach to shooting a property? Starting your own virtual tour business can be intimidating. We hear questions similar to these on a daily basis. We understand that being successful in any business hinges on the owner’s ability to get answers to questions like these. Your success is RTV’s success. We are excited to announce a great solution for real estate photographers everywhere.

If you missed our webinar “Through The Lens 4 – Successful Real Estate Photography Tips with Darryl Stringer” or if you listened in but would like to learn more about the topics he spoke about, you are in luck. RTV has invested in an exclusive three-part video series created by Darryl Stringer that will answer the questions above and more.

Darryl is the photography and marketing expertise behind The Real Estate Photography System. He works with photographers around the world, teaching them the most important secrets that he has gleaned over his more than 30-year career shooting real estate photography. In this series, Darryl offers deeper insights on the steps photographers need to take to set their business up for success, as well as demonstrates his shooting and post-processing methods and more. This resource is a valuable addition to our Rockpointe Marketing library and we believe you will agree.

If you are a new virtual tour provider, have been struggling to get your business off the ground, or are a seasoned pro, this Rockpointe Marketing exclusive video series is a must see.

Do you need to purchase or renew your Rockpointe Marketing membership? Follow the links from the sidebar in your control panel or simply visit rockpointemarketing.com to join. You will be glad you did.


RTV Welcomes Darryl Stringer of The Real Estate Photography System On October 25, 2016

Real Estate Photography System

Having great photography is important, and you should be working on improving your image quality all the time, but that’s not the only thing that determines whether or not you will have a great business.

In fact, two of the biggest impacts upon your success as a real estate photographer are pricing and marketing.

On Tuesday October 25th we will be joined by Darryl Stringer, an 18 year veteran of real estate and architectural photography (and creator and founder of The Real Estate Photography System), who will be making a presentation called “Pricing and Marketing Essentials For Your Business.”

During this webinar you’ll learn:
– Four reasons not to compete on price – after all, you don’t want to win the race to the bottom
– How to calculate your fees so you know you’re charging enough for your services and reaching your daily targets, and how a small price rise can make a big difference
– The difference between being busy and being profitable
– The one big idea you can learn from Olympic athletes
– How to charge more for your photography
– Objective criteria that you can use so you know when you should, and should not, be outsourcing your photo editing
– What all photographers should aim for when it comes to promoting their business
– Five marketing ideas that will help you get more clients
– How to transform your business into a profit making machine

You’ll also be provided with multiple PDF worksheets to download, so this will be a very practical session, and something you definitely don’t want to miss.

RTV is very excited to welcome Darryl to the Through The Lens Microphone and hope that you can join us.

Click here to register

If you are a real estate photographer and haven’t tried our virtual tour software, we highly suggest you give it a try. You can start your free no obligation trial here.


Through The Lens 3 – How To Blend Multiple Images For High End Results

Photoshop Photographer TrainingThe are many different routes to take when editing photos for your virtual tour company. When editing HDR (High Dynamic Range) imagery, there are many programs that can be used to automate the blending of your exposures for you, but do the results give you the best possible final image?

While I have used many options to process multiple exposure into a single image that shows detail across the entire dynamic range, I hands down prefer the results I can achieve with hand blending in Photoshop. I have found this method produces the most natural looking, realistic photographs.

Sure using Photomatix, SNS or one of the many HDR programs will speed up the workflow which as a virtual tour provider is EXTREMELY important, but at the end of the day, the quality of the images suffer. If I am going to put my name on the work I expect it to be the highest quality I can possibly produce. These programs often produce results that appear muddy and unappealing. Unexpected color shifts are also common and difficult to control.

I understand from a photographer’s perspective that hand-blending images is not for all situations. If you have multiple real estate virtual tour jobs to edit in a day, and customers who demand quick turnaround, this may not be the best editing system for you. Hand blending requires a greater time investment. When this is the case there are programs that provide a good balance between time input and quality output worth using; as long as the outcome meets your client’s requirements. Keep in mind that higher quality imagery will attract clients who are willing to pay for better quality. You may just find that you have less work, but you are able to make the same amount of income or more.

In this Webinar I will show you how to edit images in Photoshop using Adobe Camera Raw to make basic edits of the images, and then open them into Photoshop as layers. I will demonstrate how to take advantage of layer masks to reveal details in shadows from my overexposed images and bring back detail in the blown out highlights to make an equally balanced photo. Once you have begun to master this technique I believe you will find it your go to method of editing for higher end clientele.

I will also show you how to create basic presets in Adobe Bridge, that you can use on any photo project. I will also go over creating keyboard shortcuts, that will help make the process easier, once you get the hang of this technique.

This webinar will be best for those who understand Photoshop, but if you are new to the program don’t despair. There are many resources such as YouTube and Lynda.com (which offers a free 7 day trial) that you can learn from. Stick to it and you will be a Photoshop pro before you know it!

We hope you can join Jay and I Tuesday Sept 27th at 7:00 pm.

Register now in your RTV Virtual Tour Manager!

 

Beth Nixon

Lead Processor, RTV Inc


Google Street View | Trusted and RTV Tour Track Update Webinar To Be Held July 19th, 2016

google-trusted-agencyThe old saying “The only thing constant is change” applies to many things and the Google Street View | Trusted program is certainly one of them. The Google Street View | Trusted program was started in April of 2010, in an effort to bring local businesses more attention in search engine results and increase the high-quality content that is served up in search content. Since that time Google has continually redefined the program including who can become a trusted photographer, what the final product will look like, and how it can be viewed. With each new announcement, photographers and the businesses they serve, are left to interpret what the changes mean, and do they increase or decrease the value of the final virtual tour product.

RTV became a Google Trusted Agency in 2014 and added Google’s walkthrough style tours to the services we offer to businesses across the country. In a short year and a half, many virtual tour providers within the RTV network took the initiative to become T4 Certified, which enabled them to shoot Google style tours for RTV, as well as allowing them to sell Google tours in their local area. Hundreds of Google-style virtual tours have been completed for our national clients, in addition to the high-quality professional photography and interactive virtual tours that have been the mainstay of our Tour Track professional photography service for years. 

On July 19th, 2016 at 7:00pm est, Shawn Roach and Jay Stringham will be hosting an informational Tour Track national photography service webinar, covering the most recent changes to the Google Street View | Trusted program and how RTV as a company will proceed with the program in the future. If you are a veteran Tour Track photographer, a recent newcomer, or an RTV photographer who is considering shooting Tour Track jobs this year, we encourage you to join us. You can register for this webinar through your Fusion dashboard. We look forward to seeing you there. 

If you would like to order professional photography or a virtual tour please contact us for pricing and additional information. Our network of photographers spans across the US and Canada allowing us to deliver the high-quality imagery you need quickly and efficiently.

If you are a photographer who is interested in offering virtual tours as a part of your business, we encourage you to start a free no-obligation trial account today.