Virtual Tour Photography Category

RTV Launches New & Improved RockPointe Marketing

If you have ever attended one of RTV’s live webinars, you know how much these shows can help you grow your business. You may also be aware, that those who subscribe to RockPointe Marketing have access to hundreds of past shows as well as a great selection of customizable marketing pieces that can be used to help promote their virtual tour business. While RockPointe Marketing was great, we wanted to make it even better!

The all-new www.Rockpointemarketing.com is now live with a fresh new look and best of all, members now have the option to purchase individual shows and marketing pieces. If you would prefer to access ALL that RockPointe Marketing has to offer for one low cost, you can still subscribe for $400 per year.

Did we mention the generous offering of free webinars? That’s right, free webinars to help you get the most out of Fusion (our powerful virtual tour software), maximize your profits and get the competitive edge in your business. If you have heard about our new 3D VR Headset tours but didn’t catch the webinar,  you can watch it along with many other shows by registering for a free membership and visiting the complimentary webinar category.

Our paid webinars cover topics from traditional as well as internet marketing methods, photography techniques, post processing tips, and tricks, to gadget reviews and much more. There is a wealth of knowledge from Jason LaVanture, Jason Stringham, Ben Knorr, and many other industry experts that will help your photography, virtual tour and aerial drone business achieve the competitive advantage you need. We will be adding new webinars and marketing pieces as they become available, so be sure to check back often for the latest tips and tricks to help your business stand out from the crowd.

Those who had a paid subscription on the old RockPointe Marketing have already been transferred over and can continue to access all of the premium content. Monthly and quarterly subscriptions will no longer be available for purchase, but those currently using these plans will have access full access until their current subscription expires. These folks will be able to continue on as a pay per piece customer or can opt to purchase the yearly subscription and access all the webinars and marketing pieces they would like.

Those that had a complimentary membership on the old site or RTV photographers who would like a complimentary membership will need to visit RockpointeMarketing.com and register for an account on the new platform. These free memberships will give full access to our entire library of complimentary webinars, and allow the user to purchase individual pay per piece items. Each membership request will be sent for approval by an RTV staff member to ensure that only approved RTV photographers have access.

If you haven’t watched the excellent 3 part video series in which Darryl Stringer shares some of what he has learned during his 30 years in the real estate photography industry, Beth Nixon’s hand blending exposures webinar that will take your image quality to the next level, or if you haven’t updated your marketing materials in a while, visit www.Rockpointemarketing.com today and take advantage of great prices on individual shows and pieces.

Enjoy the updates!

Sincerely,

Team RTV
RTV, Inc
866-947-8687

Virtual Tour Software & Powerful Marketing Tools

 

 

 


New from RPM Marketing – Happy Halloween Post Card

Happy Halloween Virtual Tour Post Card

As the warm summer temperatures fade into falling leaves and longer nights, it becomes more and more critical for agents and home sellers to market their properties aggressively. There is no time like right now to reach out to your clients, or those who you would like to be your clients to remind them you are here to help them in that endeavor as well as have some fun in the process.

You have heard the term “out of sight, out of mind” but did you realize that this same principle applies to your business? The latest marketing piece from RockPointe Marketing is a fun, attention-grabbing Halloween themed postcard that can be printed and mailed inexpensively. This piece is a great way to keep your clients thinking about how your professional photography, savvy marketing, and virtual tours, help them to sell listings quickly and for more money. 

This standard size postcard features a fun message reminding them that bad photos “scare” clients away, and professional photography sells homes. The backside lets the reader know that you offer powerful marketing services such as Aerial Drone videos, Zillow Video Walkthroughs, 3D VR Headset Tours, Virtual Home Staging and more.  If you don’t offer all of these services you have the flexibility to customize the list or eliminate it altogether and add a handwritten note. Anytime you send a personalized piece to clients or potential clients you are creating a “touch point” that cements your professional relationship and keeps them thinking of you when they need photos of a property. 

This piece is available as a Photoshop or Illustrator file which RockPointe Marketing subscribers can download, customize and send to clients one at a time, or as a full mailing campaign. Add your own logo, contact information and personalize the message any way you would like. These marketing pieces give you the flexibility to carefully craft your own message or market your business quickly by simply adding your information and sending the files to the printer.

Halloween is approaching fast so log into RockPointe Marketing today to download your copy. Not a RockPointe Marketing member? Reach out to us today and ask how you can take advantage of the many benefits RPM has to offer.

Thank you – Team RTV


Real Estate Photography Training Video Series Released In Rockpointe Marketing

How much should I charge for my photography services? How do I make a website that sells? What is the best approach to shooting a property? Starting your own virtual tour business can be intimidating. We hear questions similar to these on a daily basis. We understand that being successful in any business hinges on the owner’s ability to get answers to questions like these. Your success is RTV’s success. We are excited to announce a great solution for real estate photographers everywhere.

If you missed our webinar “Through The Lens 4 – Successful Real Estate Photography Tips with Darryl Stringer” or if you listened in but would like to learn more about the topics he spoke about, you are in luck. RTV has invested in an exclusive three-part video series created by Darryl Stringer that will answer the questions above and more.

Darryl is the photography and marketing expertise behind The Real Estate Photography System. He works with photographers around the world, teaching them the most important secrets that he has gleaned over his more than 30-year career shooting real estate photography. In this series, Darryl offers deeper insights on the steps photographers need to take to set their business up for success, as well as demonstrates his shooting and post-processing methods and more. This resource is a valuable addition to our Rockpointe Marketing library and we believe you will agree.

If you are a new virtual tour provider, have been struggling to get your business off the ground, or are a seasoned pro, this Rockpointe Marketing exclusive video series is a must see.

Do you need to purchase or renew your Rockpointe Marketing membership? Follow the links from the sidebar in your control panel or simply visit rockpointemarketing.com to join. You will be glad you did.


RTV Welcomes Darryl Stringer of The Real Estate Photography System On October 25, 2016

Real Estate Photography System

Having great photography is important, and you should be working on improving your image quality all the time, but that’s not the only thing that determines whether or not you will have a great business.

In fact, two of the biggest impacts upon your success as a real estate photographer are pricing and marketing.

On Tuesday October 25th we will be joined by Darryl Stringer, an 18 year veteran of real estate and architectural photography (and creator and founder of The Real Estate Photography System), who will be making a presentation called “Pricing and Marketing Essentials For Your Business.”

During this webinar you’ll learn:
– Four reasons not to compete on price – after all, you don’t want to win the race to the bottom
– How to calculate your fees so you know you’re charging enough for your services and reaching your daily targets, and how a small price rise can make a big difference
– The difference between being busy and being profitable
– The one big idea you can learn from Olympic athletes
– How to charge more for your photography
– Objective criteria that you can use so you know when you should, and should not, be outsourcing your photo editing
– What all photographers should aim for when it comes to promoting their business
– Five marketing ideas that will help you get more clients
– How to transform your business into a profit making machine

You’ll also be provided with multiple PDF worksheets to download, so this will be a very practical session, and something you definitely don’t want to miss.

RTV is very excited to welcome Darryl to the Through The Lens Microphone and hope that you can join us.

Click here to register

If you are a real estate photographer and haven’t tried our virtual tour software, we highly suggest you give it a try. You can start your free no obligation trial here.


Through The Lens 3 – How To Blend Multiple Images For High End Results

Photoshop Photographer TrainingThe are many different routes to take when editing photos for your virtual tour company. When editing HDR (High Dynamic Range) imagery, there are many programs that can be used to automate the blending of your exposures for you, but do the results give you the best possible final image?

While I have used many options to process multiple exposure into a single image that shows detail across the entire dynamic range, I hands down prefer the results I can achieve with hand blending in Photoshop. I have found this method produces the most natural looking, realistic photographs.

Sure using Photomatix, SNS or one of the many HDR programs will speed up the workflow which as a virtual tour provider is EXTREMELY important, but at the end of the day, the quality of the images suffer. If I am going to put my name on the work I expect it to be the highest quality I can possibly produce. These programs often produce results that appear muddy and unappealing. Unexpected color shifts are also common and difficult to control.

I understand from a photographer’s perspective that hand-blending images is not for all situations. If you have multiple real estate virtual tour jobs to edit in a day, and customers who demand quick turnaround, this may not be the best editing system for you. Hand blending requires a greater time investment. When this is the case there are programs that provide a good balance between time input and quality output worth using; as long as the outcome meets your client’s requirements. Keep in mind that higher quality imagery will attract clients who are willing to pay for better quality. You may just find that you have less work, but you are able to make the same amount of income or more.

In this Webinar I will show you how to edit images in Photoshop using Adobe Camera Raw to make basic edits of the images, and then open them into Photoshop as layers. I will demonstrate how to take advantage of layer masks to reveal details in shadows from my overexposed images and bring back detail in the blown out highlights to make an equally balanced photo. Once you have begun to master this technique I believe you will find it your go to method of editing for higher end clientele.

I will also show you how to create basic presets in Adobe Bridge, that you can use on any photo project. I will also go over creating keyboard shortcuts, that will help make the process easier, once you get the hang of this technique.

This webinar will be best for those who understand Photoshop, but if you are new to the program don’t despair. There are many resources such as YouTube and Lynda.com (which offers a free 7 day trial) that you can learn from. Stick to it and you will be a Photoshop pro before you know it!

We hope you can join Jay and I Tuesday Sept 27th at 7:00 pm.

Register now in your RTV Virtual Tour Manager!

 

Beth Nixon

Lead Processor, RTV Inc