As a real estate photographer in Albuquerque I sometimes shoot out of town up in the Sandia mountain range. This was a listing the agent had not seen before I shot it and the window curtains had not been hung correctly. Of course neither the realtor nor home owner were there and I hiked over 2’ of snow.
I proceeded with the photography shoot and got the dreaded email from the broker saying that she wished the curtains had been different. This would have been a 3 hour fix dealing with the drive, shoot and post. (more…)
Hello RTV and welcome to 2016! We have some exciting news about changes we are making to the Tour Track program this year. Tour Track is transitioning to a Shoot & Deliver method for all national photography accounts. Moving forward all new dispatched orders will instruct you to shoot bracketed images in a RAW file format and deliver the images inside specific file structures via our FTP. You will no longer be required to process images or build tours. Here’s a little background on this: In 2015, the Choice Hotels CHERP initiative gave us a great opportunity to grow, not just through the number of orders that were placed, but by compelling us improve the overall quality of the work we deliver to our clients. Throughout the past year we have adjusted our instructions and procedures until we came up with a winning combination of shooting instructions, file delivery, and in-house processing. This has allowed our photographers to complete more shoots in less time and has given us greater control over the consistency and quality of the images we deliver. The success of that program has prompted us to change the process for all of our other national accounts. Shoot & Deliver orders will require our photographers to:
- Shoot in RAW format
- Bracketing either 3 or 5 exposures at ±2EV (number of brackets varies by account)
- Slating rooms and common areas (to assist with file organization)
- Filling out a sign-off sheet and listing image file numbers
- Organizing files in a predetermined folder structure
- Uploading via FTP
- Completing the order in Fusion to notify our team that images have been uploaded
We would also like to offer you the opportunity to switch any existing order that to the new shoot and deliver method. In order to do this, a photographer must make a written request to RTV through the comment section in the applicable order. Please reach out to the Tour Track team with any questions you might have regarding this change at firstname.lastname@example.org. We are looking forward to a great year here at RTV!
I photographed a home on Saturday up in the Sandia mountains east of Albuquerque where I live. When I got there I did not really notice that the living room curtains were up and had not been dropped down for a more natural look. Fighting the snow to get into the vacant home I shot it without noticing the drapes.
Later that afternoon when I got home I received the dreaded email from the agent. “The pictures would have been perfect had the curtains looked right.” So I am thinking… like 3 hours minimum to drive back up, deal with the snow, reshoot and do post again.
I had a brilliant idea! Redo the living room with some virtual staging and send her a few of those pics. Would take me 30 minutes and I remain on my couch! Long story short, the agent was blown away at the creativity of my solution and loved it.
So, the cool thing here is that we can use the virtual staging software for some editing of things that don’t convey with the house such as furniture, pictures, plants and accessories.
To do this with your RTV virtual staging software however we have to get past first base. That’s right… straightening and calibration is the dreaded step one of this staging platform. So I did a 5 minute recap on the webinar in December and will do a quick recap again next time. Each webinar I will take my 5 minutes to take it just a bit further. While a couple of things have changed on the platform the calibration and straightening features are still similar. Please take a moment to watch this 5 minute training video to help with uploading and calibration.
The other thing I went over on the virtual staging webinar was how to change the height of wall items such as TV’s and pictures. Once you are staging the picture you can always go to upper left menu and click on “recalibrate” and raise or lower the ceiling height. If you raise the ceiling height in the numerical field then items will drop lower in the picture. Likewise if you lower ceiling height in the numerical field it will raise wall items. If the furniture in general looks too large in the room… just raise the ceiling height. On a personal note, I generally like to set the ceiling height at approximately 12 inches or more higher than it actually is (but that is just my preference).
I am happy to help any of you at any time with questions as you get into staging your vacant properties.
RTV has had thousands of homes staged by their photographers in the few months they have offered virtual staging to their virtual tour photographers. They have examples if you have not staged any yet. Give sellers and agents a choice and watch your income increase.
To help launch this we will be continuing a bi-weekly contest on the RTV Facebook page for the best virtually staged home. The weekly winner will receive 20 free credits to stage 2 rooms for free! Stay tuned for the contest details next week.
Go ahead and create your best staging job to submit here: https://stager.virtualhousestaging.com/#houses
Thank you for your time!
RTV Virtual Staging Team
Login to your www.RockPointeMarketing.com account now to preview our second video in our seven part 2015 RTV Virtual Tour Provider Convention Series, Twilight Photography With Michael Stolte. In this class Michael Stolte and Co-Host RTV’s Jason Stringham go over step by step everything you need to know to capture the PERFECT twilight shot and add this to your existing professional photography business.
From the setup of the camera and different modes to composition and actual shooting angles, this one hour webinar will prepare you like never before to outshoot your competition.
Login to your www.RockPointeMarketing.com account today to watch this and many other webinars!
Enjoy the show and stay tuned as we publish the remaining five webinars that captured the attention of the RTV 2015 Orlando Convention.
Virtual Tour Software & Property Marketing Services
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RTV is pleased to introduce Tammi Russell of BFFotos, LLC as our newest T4 member to RTV’s Tour Track program, a national photography service providing professional photography for hotels, rental homes, apartments, and many other organizations. Tammi and her business partner and mother Melody Tollefson have been working to provide the Ft Myers/Cape Coral area with professional real estate and commercial photography since 2012. The mother daughter team supply a wide range of services that meet property owner needs for real estate companies and professionals, as well as other commercial businesses. Through T4 certification Tammi will now be able to offer Google Street View | Trusted tours to the Southwest Florida area using the latest Street View technology.
Tammi and our other T4 photographers distinguish themselves from our 1400+ members of the Tour Track program by meeting higher quality standards, versatile gear requirements, and through online training with RTV’s in house professional photographers. Congratulations Tammi – for proving yourself in the photography business as being not only an excellent photographer, but by also maintaining the high standards in the virtual tour industry that RTV expects of our T4 network.
Cape Coral, FL Virtual Tours
Call to order a Virtual Tour: 239-849-5429