Rockpointe Marketing Category

Happy Holidays Post Card & Zillow Approved Photographer Marketing Pieces

Holiday Post CardHello RTV fans, family, and virtual tour company owners! Happy Holidays to you all! We’re very excited about two new RPM marketing pieces that we’ve worked diligently on over the last few weeks. We think you’ll love the professional look and feel as well as the message they have on them. These pieces are 95% done for you and ready for you to get your marketing on.

The first piece is a very nice 6 x 4 holiday postcard that you can use just in time for the holiday season. This double sided postcard is ready for you and all images are royalty free courtesy of team BlueLaVaMedia. We encourage you to use your own images if you like and of course you’ll need Photoshop to edit the files so you can customize with your personal virtual tour company information, logo, images or other. Since 2007 BlueLaVaMedia has sent out holiday cards to our entire customer base. It’s something that you should do too if you’re a good marketer looking for continued success.

Our second piece this month is none other than a Zillow Certified Photographer piece. It’s a very attractive looking double sided flyer compiled nicely with royalty free images for you to use Zillow Marketing Pieceand we’ve taken Zillow’s power point presentation and added most of the agent benefits to this piece. We think you’ll love the look and feel as well as the message. This piece is also done using Photoshop and you’ll need just a few minutes of your time to customize before you send to print. For those of you that are not yet Zillow Certified please feel free to reach out to RTV directly and we’ll point you in the right direction if you qualify for the program.

Happy Holidays everyone! To snag these two new pieces please login to your www.RockPointeMarketing.com account today. Happy marketing team.

Sincerely,

Team RTV.

RTV, Inc
Virtual Tour Software & Digital Marketing Services
866-947-8687


RTV Welcomes Darryl Stringer of The Real Estate Photography System On October 25, 2016

Real Estate Photography System

Having great photography is important, and you should be working on improving your image quality all the time, but that’s not the only thing that determines whether or not you will have a great business.

In fact, two of the biggest impacts upon your success as a real estate photographer are pricing and marketing.

On Tuesday October 25th we will be joined by Darryl Stringer, an 18 year veteran of real estate and architectural photography (and creator and founder of The Real Estate Photography System), who will be making a presentation called “Pricing and Marketing Essentials For Your Business.”

During this webinar you’ll learn:
– Four reasons not to compete on price – after all, you don’t want to win the race to the bottom
– How to calculate your fees so you know you’re charging enough for your services and reaching your daily targets, and how a small price rise can make a big difference
– The difference between being busy and being profitable
– The one big idea you can learn from Olympic athletes
– How to charge more for your photography
– Objective criteria that you can use so you know when you should, and should not, be outsourcing your photo editing
– What all photographers should aim for when it comes to promoting their business
– Five marketing ideas that will help you get more clients
– How to transform your business into a profit making machine

You’ll also be provided with multiple PDF worksheets to download, so this will be a very practical session, and something you definitely don’t want to miss.

RTV is very excited to welcome Darryl to the Through The Lens Microphone and hope that you can join us.

Click here to register

If you are a real estate photographer and haven’t tried our virtual tour software, we highly suggest you give it a try. You can start your free no obligation trial here.


How Can You Leverage Local Listings For Your Small Business

SocialRealty_orange1

If you run your own photography business, it is very likely that the term SEO means something to you. For small virtual tour businesses, visibility on the web is a big deal. If people aren’t able to find your website your chances of growing your business are greatly reduced. For this reason, search engine optimization is the lifeblood for healthy small businesses.

Google has led the charge for local businesses in search results. A few years back 7 out of 10 first page results were for national companies and 3 spots were left for the little guys. Google realized that if you were looking for something like tires, it was more likely that you were looking to purchase tires from a local store rather than read the website of a tire manufacturer. Since that time, the typical search will yield only 3 national results on the first page of search results. Google has also shown a tendency to push their local listings as well as other relevant business listing sites to the first page of search results.

Many of these online business listings will automatically pull in information about your business, but in order to leverage the full benefits, small businesses should claim the listings and manage the information that is presented.

On Tuesday, June 7th 2016 RTV will present Social Realty 15, and talk about how you as a small business owner can decide which local business listings you should claim, the best practices when it comes to claiming these local listings, and how you can offer local listing management as an additional service you provide your clients. Whether you are a new small business owner or a seasoned marketer, you will learn something valuable that you can immediately begin to apply to your repertoire.

We will also be discussing the popularity of the Google Street View | Trusted program and the importance of having photographers who are able to complete these types of shoots as a part of our national photography service.

RTV’s webinars are free for all virtual tour photographers in the RTV network as well as select guests. After the shows are live they are archived into Rockpointe Marketing. Rockpointe Marketing is a subscription based sales and marketing tool for RTV affiliated real estate photographers who are looking to grow their business. Members have access to past webinars that cover everything from photography techniques to gadgets, to marketing. In addition to the webinars, there are also customizable fliers that photographers can download, customize and print out to help raise awareness of their brand in their community, and more.

If you would like to join in the fun please register for Social Realty 15 in your RTV Virtual Tour Manager!

We hope to see you there RTV.

 

Sincerely,

 

Team RTV

P.S. If you have a topic that you would like RTV to talk about in a webinar, or if you would like to host a webinar with a member of the RTV team, please contact jstring@realtourvision.com


New From RPM – Pro Photos VS Amatuer

Professional Photography Marketing PieceAs a professional photographer and virtual tour provider you know the value of photography. Even Realtor.com in recent years has published articles clearly showing statistics proving that professionally photographed homes sell quicker and for more money. The issue photographers face far too often is that unless agents and homeowners see professional  and amateur photos side by side, they don’t understand the difference. Many agents are under the impression that their cell phones and low cost point and shoot cameras are just as good as a professional camera in the hands of a professional photographer. It is up you the business owner, entrepreneur and professional photographer to convince them otherwise. The ability to effectively prove this point to multiple customers is too often the difference between a successful real estate photography business and a hobby that trickles in money here and there.

This month’s new RPM marketing piece addresses this issue head on With clear examples of professional quality photos and armature cell phone quality photos on the same piece, realtors will be able to see the difference and gain a new respect for the value that your photography service provides.

This marketing piece, available to RockPointe Marketing subscribers, is a printable, high-resolution double sided piece with examples of amateur and professional photos taken of the same property. It is presented in a Photoshop file allowing for complete customization to match your business’ colors and branding. This piece uses proper 1/8th inch bleed areas to allow printing to the edges, for a more professional looking flier.

If you are not currently a RockPointe Marketing member and would like to learn more please visit http://rockpointemarketing.com/ . As a paid subscriber you will have access to tons of useful information including many webinars covering a multitude of topics, customizable marketing pieces and much more.

Visit www.RockPointeMarketing.com today to watch past webinars and download this new piece!

Thanks for your support!

 

Sincerely,

 

Team RTV

Virtual Tours & Property Marketing Tools

Order a virtual tour today – 866-947-8687


Social Realty 14 – Marketing With Charlotte Snyder Webinar Now In RockPointe Marketing

Photography Marketing Webinar

 

Who better to learn from than someone who is in the trenches every day and has a proven track record of success?

Charlotte Snyder of 406 Productions is just that person.

In Social Realty 14, Charlotte joined Jay to discuss how she has become a very successful virtual tour provider while at the same time being able to charge the highest prices her in her small market. Charlotte’s combination of social media expertise, photography prowess, and marketing instincts has allowed her to offer services and value that set her apart from the competition. She opens up her book of tricks and shares many of her techniques to help other photographers grow their businesses and gain market share.

If you have ever wondered exactly how you should be using Facebook, what good is email marketing, or what other services you could be offering this webinar is for you. Social Realty 14 is now live and available to all RockPointe Marketing paid subscribers.

RockPointe Marketing is a great resource of information on the latest photography gadgets, marketing techniques, customizable marketing materials and much more. If you are just starting your photography business, have experienced a plateau, or simply want to grow your virtual tour business a Rockpointe Marketing membership is for you.

If you don’t have a Rockpointe Marketing membership we hope you will consider joining.

If you have any subjects you want to learn more about and would like to suggest a webinar please email jstring@realtourvision.com.

Thanks for your support!

Team RTV
Virtual Tour Software & Digital Marketing Tools
Order a virtual tour today – 866-947-8687