News Category

Never Stop Learning

It is easy to get caught up in the day in and day out of life. Paying the bills demands so much of our time and energy, that we begin to set aside our own professional and personal growth.

Most of the professional photographers I know, and believe me I know a lot of them, picked up a camera as a hobby first. I have seen it a thousand times, it is like they have a new love relationship. They pine for their camera when they aren’t shooting. They voraciously seek out tips and new techniques as they seek to master their new love. They begin to dream of how great would be to be able to make a living with their camera, so they begin to advertise their new business to family and friends.

If these folks are lucky enough to be able to drum up enough business to continue to work as a pro photographer, they realize how much work the profession really is. Don’t get me wrong it is certainly fun, but it is a lot of work. From the day to day client communication and scheduling, to shooting and don’t forget the hours of post processing! That doesn’t leave much time for learning and growing as an artist.

To complicate matters further the photographer must have confidence in themselves to present themselves as an expert in the field, and inspire confidence of potential clients. Very few of these photographers have attended college or a trade school for photography, so their growth as an artist and expertise is solely dependent on their drive to learn.

Learning opportunities is one of the many benefits of partnering with RTV virtual tour company & professional photography service. We host webinars to help photographers to continue to grow both in their craft as well as marketing their businesses. As a member you also have access to a library of past webinars to refer back to at your convenience. Do you have an area  you would like to know more about? Find us on Twitter, Facebook, or Google +. We have several professional photographers on our in house staff that would love to connect with you and answer any questions you may have.

If you are a photographer looking for a new avenue for income, or simply looking to start your own business, consider our proprietary virtual tour software. We provide the training and equipment to get you started quickly and with out hassle. You can learn more about our system by visiting our “Start a Virtual Tour Business” page or calling us at 866 947 8687.

Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687


Your Virtual Tour Checklist

A stunning virtual tour can be a great tool for anyone who’s promoting a real estate property, or just about any type of business. And like many creative endeavors, there are nearly as many ways to make a virtual tour as there are types of 360 virtual tours you can make. However, there’s a basic formula you can follow to create a powerful and effective virtual tour that will help you sell what you’re promoting.

Whether you’re a virtual tour provider just starting out, or a real estate agent or business owner who’s never made a virtual tour but would like to learn more, these steps will help you put together an effective and engaging virtual tour.

Scout and prepare your virtual tour location
Your first step should be to check out the location of your virtual tour and plan your shots. Do a walk through of the property or business with an eye for the best areas to include on the tour. Look for the money shot! Consider the best times of day when areas will look good with any natural light you can use, as well as the places where you may want a short video in addition to photos.

Have the right gear
Smartphones are coming out with better built-in cameras all the time, but a good quality digital SLR camera is still the best tool for creating a virtual tour. A camera that allows you to take high resolution photos, can possibly offer up some HD video capabilities, and preferably one that allows you to bracket your shots.  Look for the Canon T series and you’re sure to find success!

Remember that no camera is any good without a good lens so try to scope out a nice 12-24 wide angle lens to go along with your camera and images will look amazing!

In addition to a great digital camera, you should strongly consider investing in a tripod. Using a tripod allows you to capture professional quality images that will enhance your finished product and deliver better results in your marketing.  Go for sturdy without breaking the bank.  Check out the Vanguard Tracker pods. They’re amazing!

Use fully featured virtual tour software
While it’s possible to create a virtual tour using free or common software programs like Windows Movie Maker or Adobe Photoshop, you will have better results using specialized software that’s designed for making professional virtual tours.

With virtual tour software such as RTV’s Fusion virtual tour system, you’ll be able to use powerful features like panoramic stitching, high definition output, the ability to easily use both images and video, easy soundtrack integration and editing, floor plan creation, hyperlinks and bubble text, a submission engine, and much more.

Develop a deployment strategy
Virtual tours must be seen to get results. Once your virtual tour is finished, you can get visibility and views by posting it on your website (or your client’s website), video sites like YouTube, and real estate sites like Trulia. You can also store your virtual tours on mobile devices, including smartphones and tablets, so you can show your stunning presentation to potential customers wherever you are.

Sincerely,

Team RTV
www.RealTourVision.com
Virtual Tour Software & Professional Hotel Photography
Order a virtual tour – 866-947-8687


Are Real Estate Virtual Tours Still Effective?

Just as with every marketing tool, opinions on the effectiveness of real estate virtual tours are divided. While some believe that a great virtual tour still does more to attract potential buyers and increase visibility for a listing than more traditional real estate marketing strategies, others suspect the virtual tour has started to lose ground with property buyers.

Opponents of real estate virtual tours often claim they’re a waste of time, and that good quality photos of a property will work just as well—and further, it all gets lost in the sea of digital noise that the Internet has become, anyway. The demise of the real estate virtual tour has been argued across blogs and forums frequently, with no real conclusions drawn.

The good news is that virtual tours do remain powerful marketing tools for real estate. In fact, the virtual tour format is more suited to the current audience than ever.

Real estate virtual tours: Effectiveness by the numbers

Several studies have compiled statistics on the popularity and effectiveness of virtual tours, and the results are encouraging. A few examples include:

•    More than 50% of adult Internet users depend on virtual tours for research on a regular basis, according to a Clickz Stats study

•    84% of first-time home buyers and 79% of repeat buyers search for a home on the Internet, according to a National Association of Realtors (NAR) study

•    Realtor.com statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours

Virtual tours make a property stand out among online listings. Home buyers, especially those relocating a considerable distance, prefer the convenience of an available virtual tour that allows them to experience a property without making extra visits—and in many cases, prompts them to schedule a showing.

Tips for successful virtual tours

The effectiveness of a real estate virtual tour depends largely on the quality of the tour itself. Stunning, high definition virtual tours that offer great images and video of the property, along with additional details such as floor plans, MLS data, and links to further resources, provide an immersive experience for property buyers. Great virtual tours will engage viewers further with features like background music, narration, 360-degree interactive panoramic images, and more.

RTV’s powerful virtual tour software makes it easy to create these fully featured virtual tours for your real estate property. Use still images, HD panoramic images, and even full motion video in your productions.  Have it your way, as they say!!

 Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687 


RTV Wins Motel 6 Hotel Photography Contract

RTV is proud to announce that we have been selected as the preferred photography and virtual tour vendor for Motel 6, an iconic American brand managed and operated by G6 Hospitality LLC. As part of this new partnership, RTV will be photographing nearly 500 hotels between now and Labor Day 2014. The intense photography initiative has already begun, and will ramp up to over the next several weeks.  This is an amazing undertaking that will surely test the capabilities of RTV’s vast professional photography network and unique Tour Track system.

The intense photography initiative has already begun and will ramp up to over the next several weeks until all 500 hotels have been photographed, approved, and delivered.

See one of our first Motel 6 productions here: http://fusion.realtourvision.com/73582

RTV was chosen to provide this service to Motel 6 because of our extensive professional photographer base, amazing virtual tour technology, and lightning fast turnaround time.  With RTV, a photographer can literally be in your lobby and ready to photograph in a matter of days, not months, and the client is given a 100% satisfaction guarantee.

As many of you already know, RTV has been successfully photographing hotels now since 2005, and remains confident in our ability to complete a professional hotel photography shoot anywhere in the USA or Canada within two to three weeks.

RTV clients have come to love the RTV process from start to finish as the entire process is extremely simple, streamlined, and provides hotels and other businesses with an amazing professional service at a consistent and affordable price. Our clients are literally getting the best of quality, speed, and price when they choose RTV!

Professional Photographers are still needed in some areas throughout the USA.  Setup your RTV account today: http://manage.realtourvision.com/trial.php

RTV will be attending the Motel 6 convention in Hawaii this September which will expose RTV to SEVERAL HUNDRED additional Motel 6 hotel owners. RTV photographers can expect many more orders to come through the system by these franchise owners throughout the end of this year and into 2015.

Those of you that would like to receive jobs from the Motel 6 initiative, as well as other major national accounts that RTV is currently working with, are encouraged to make sure that you are currently a part of our network and up to speed with our new 2014 Tour Track guidelines and policies.  Thank you for your continued support and dedication to our brand.

By joining our team of professional photographers, you will receive Tour Track jobs from our contracted national accounts (OVER 80 National Accounts), get leads from our unstoppable SEO efforts, and love using the world’s best virtual tour software to reach customers in your area.

If you are already creating virtual tours and have a large customer base, one of our Transition Coordinators will help you move your clients over to RTV for you at no charge. Visit our virtual tour gallery today and take the RTV system for a spin: http://www.realtourvision.com/tourdemos.php 

Sincerely,

Team RTV
www.RealTourVision.com
Virtual Tour Software & Professional Hotel Photography
Order a virtual tour – 866-947-8687



4 Ways to Increase Your Onsite SEO

70/30 – Based on a poll of search industry experts, “70/30” comprises all of the factors that influence rankings – 70% of these factors are comprised of activity not on your website, such as content marketing and 30% are factors that help improve your web presence on your website – Onsite SEO.

4 Ways to Increase Your Onsite SEO

1) Identify Existing Demand
•    Research what people are searching for in relation to your products and services.
•    Research competitor keywords
•    Use keyword tools — use Google Keyword Tool or have KM3 Media help
•    Check difficulty of keyword — don’t choose a highly competitive keyword.
•    Do a reality check – Ask yourself if you have something to offer people searching on that keyword. If not, you might get traffic to your website but you won’t get the sale.
•    Keep up – SEO is a dynamic process and change is inevitable. Do constant keyword and market research and adapt your onsite plan.(see Step #4)
2) Create Purposeful Onsite Content

After identifying where the demand is, write relevant website and blog content. Whether you choose to be humorous, informative, controversial, or use video and text, remember your audience and keyword research. 

3) Tune Your Content

Harmonize your content with style that will engage your audience and technical language search engines understand.
•    Increase your keyword density. Keep it natural, and make sure you include your important keywords.
•    Name your title tag, meta tags, domain name, and Alt text of image.
•    Link to internal pages where appropriate.
•    Set up Google Authorship.
•    Implement Schema.org .
•    Entice readers with a beautiful website. Try to present information in different ways (images, bulleted lists, widgets)
4) Track & Promote

Track whether your onsite SEO is producing expected results. Simultaneously, promote your content to help people find it!
•    Track rankings.
•    Track analytics in your dashboard.
•    Invite interaction on your blog and social media. Get your friends and colleagues to comment.
•    Link back to your content. Guest blogs are a good way to get high authority websites to link back to your onsite content.
•    Engage in other peoples’ online conversations and communities.

A strong onsite SEO program is crucial to overall SEO results and will complement your off-site strategy. Onsite SEO requires a steadfast tenacity, but it works!

If KM3 Media can help you determine more about SEO please call us at 916-517-0029 or visit our website at www.km3media.com. We would love to help!

We also create amazing interactive virtual tours:

Real Estate Virtual Tours
(included with ALL Real Estate Virtual Tour packages)

    Your tour and contact info sent to up to 10 real estate listing websites
    YouTube video version of your virtual tour w/ your contact info
    Virtual Tour shot in HDR (branded & unbranded versions)
    Attractive craigslist ad w/ your contact info
    Customized color flyer w/ your contact info
    Weekly report of tour traffic
    Email sent to your inbox w/ links and instructions to ALL the above features

Kyle Murphy
Owner / Virtual Tour Provider
KM360 Virtual Tours
Order a Virtual Tour: 916.517.0029