News Category

Staging Kitchens With The RTV Virtual Staging Software

Virtual Staged KitchenThis week’s virtual staging tip deals with treating vacant kitchens.

As a real estate virtual tour photographer, I will often make suggestions prior to the shoot to the home owner or agent. For kitchens I suggest removing towels, most small appliances, knives and replace with contrasting colorful fruit. A bowl of fruits and vegetables can look great! Like many photographers, I provide a staging list prior to the shoot.

For the best look, virtually stage the way you normally recommend staging to agents or home owners.

Many photographers don’t touch staging in a house but for those of you that rearrange kitchens how do you handle staging? Often 5 minutes of minimizing in a kitchen makes a huge difference. Some agents keep a few staging supplies in their car such as fruit bowls.

Virtually stage primary rooms for a polished look: living, dining, master, bedrooms, kitchens and outdoor areas. The RTV stager has added several fires available for fireplaces that may give an extra pop. Generally, after I stage a living area I like to take 5 minutes in Photoshop to add a fire and TV image.

The RTV Virtual Stager now has over 2,000 staging items in the library, Look under kitchens to find perfect staging items. If you have issues with getting items to sit properly on counters you can use the re-calibrate button and change the ceiling height. Training blogs will be available weekly as well as webinar training. There is also help and training directly on the RTV staging platform. Just visit the “?” for helpful tips.

Go ahead and create your best staging job to submit here:

https://stager.virtualhousestaging.com/#houses

Thank you for your time!

Sincerely,
Jim

RTV Staging Team
Virtual Tour Software & Virtual Staging Software – 866-947-8687


The Lightroom Class From The 2015 Convention Series Is Now Available

Lightroom is one of the most powerful tools in a virtual tour photographer's bag of tricks. The question is are you getting the most out of Lightroom? 

Beth Nixon, RTV's Lead Digital Imaging Specialist taught this informative class at our 2015 virtual tour provider convention in Orlando, Florida. From the feedback, we have heard she did a great job. We can't speak highly enough about Beth's photo editing skills. Her title is well earned, and she is a wealth of knowledge.

We have recreated the class she taught at the virtual tour provider convention into this informative webinar available for all RTV RPM members. You will learn powerful ways to create collections and use keywords to help organize your files. She also shares her workflow as she works through the development module within Lightroom all the way to the finishing touches in Photoshop. There is something to learn from this class whether you are new to the Adobe photography suite or a long time user.

If you aren't a RPM member yet we hope you will consider joining. There are countless hours of classes covering professional photography, virtual tour photography, post processing to marketing and much more. You will also have access to a large collection of virtual tour related marketing materials you are welcome to download and customize for your own virtual tour business.

As always we hope you enjoy this webinar. If you have suggestions for future classes or would be interested in co-hosting a show please let us know.  We'll be posting the 2015 RTV Convention Green Screen class here real soon so make sure you're on the lookout for that show!!

Finally, Please keep an eye out for our up and coming Tour Track 2016 webinar that we have teed up for next week.

Thank you again for all you do!

Sincerely,

Team RTV

Virtual Tour Software & Digital Marketing Training
Order a Virtual Tour - 866-947-8687

 


RTV Announces New Pricing For It’s Virtual Staging Product

We are all so excited at RTV about how many of you have been using the new DIY virtual house staging software to make extra income. Many of you are purchasing 100 credits or more at a time to virtually stage multiple projects.

Also many folks are just getting their feet wet with 10 credits to try a room. We want to reward you with volume discounts so we have set up a new pricing model which will start next week as follows. (more…)


Search Engine Optimization for Your Virtual Tour Business

SEO for Virtual Tour Companies

Have you wondered how you can have your website top the list on search engines?

Website search engine ranking has evolved drastically in the past couple of years. If you haven’t thought about your website in the past month chances are you are moving the wrong way in the search engine ranks. Google accounts for 67.5% of the search engine market (comscore.com), whereas Bing and Yahoo make up around 28% combined*. When we are talking about SEO (search engine optimization) the conversation inevitably centers on Google for this reason. Google has used their position of dominance to change how websites are ranked according to what they see as most important. User experience and relevance are two of the main factors in the success or failure of search engine results. How is user experience and relevance determined? Much of that information comes in the form of bounce rates, time on site, and other user behavior cues, as well as the robots (sometime called spiders) that scan websites for content and updates.

If you are in the dark as to how to figure this out, don’t worry. There are lots of tools available both paid and free. With a little technical knowledge (or a good friend that knows code) you can install Google Analytics and sign up for Google Webmaster tools, and the best part is they are totally free. Sure there are plenty of companies that want you to pay them to report to you on a monthly basis from their pricey software, but I will take free directly from the horse’s mouth any day.
Great content represents one of the biggest pieces of the puzzle to search engine success as well. If your website is a wealth of quality information people will come to your site more often, spend more time, and link back more frequently. Quality graphic content such as photos, memes, and info graphs are easily share able on social media platforms (which in turn send social relevancy signals to Google) and contribute to a great user experience as well. Committing and sticking to a long term content creation strategy is a powerful tool in the effort to obtain online ranking success.
Back linking used to be a huge part of improving website rankings. This is the practice of getting other website to link back to your site. While this can still influence the organic (non paid) rankings, Google has recently been decreasing the value of back links. This is due in part to a rash of attempts to manipulate back link profiles for the benefit of a websites search rankings. On top of Google slowly decreasing the value of back links many sites that have used low quality back link practices are now being penalized by Google and forced to either fix their back link profile (an often long and tedious task) or face the consequences of penalization or even suspension of ranking on Google’s search engine.

You can still benefit from a great back link profile but I would caution you to approach gaining back links by producing good content and publishing it on social media and any other avenues you can find. People who like the content you are producing, or find value in it will share it and link back to it in various ways. These great articles and graphics are known as link bait in the seo community as they are produced to draw back links in. Typically the back links gained are to related websites meaning the back links have a higher relevance than if it was linked back from a website that is not with in the same industry or genre.  If anyone approaches you and offers X number of back links for money, DO NOT DO IT! This is the sort of practice that will land your website in Google’s dreaded penalty box. If the opportunity to link to another page arises and it makes sense, making the link a no follow link is advisable. This tells the Google robots to not consider where this link is going to, to influence search engine rankings for either site. This is done using a simple html code while placing the link.

The long and short of seo is develop your site with user experience in mind, produce and promote good content and let the rest fall into place.  Hard work and avoiding the pitfall the easy way out and your website will move up in the rankings. Keep in mind where Google is headed and focus on getting there rather than focusing on what has been done in the past.

Do you have questions? Coming up soon we will be having a webinar for our network of photographers to discuss this issue more in depth. Would you like to learn more about being an RTV photographer? Visit our website to learn how to start your virtual tour business or call us at 866 947 8687. Or allow one of our Virtual Tour Providers to provide professional photography on your behalf.

Join the conversation on Facebook!

*http://www.comscore.com/Insights/Press-Releases/2014/4/comScore-Releases-March-2014-U.S.-Search-Engine-Rankings


Holland Virtual Tour Company – 3 BIG Things

Hello my fellow RTV virtual tour company owners!  As of yesterday Front Door Photos has 3 VERY big things to announce to the world.

1. As of yesterday, Front Door Photos is officially an Affiliate Member of WMLAR! What does that mean for you? I now have the ability to access supra lockboxes–making scheduling and coordinating virtual tour shoots even easier!

2. As the end of the year quickly approaches, I wanted to let you know that Front Door Photos has the ability to send you a year-end statement. Want to know exactly how much you invested in professional photography services in 2014? Just send me an email and I will get you a copy at your convenience.

3. Want to save some money on professional photos and virtual tours for 2015? Front Door Photos is offering a limited number of year-long contracts starting January, 2015. Contracts will be established on an individual basis. Message me if you are interested!

Finally, THANK YOU for your continued support–this all would not be possible without you. As always, please let me know if there is anything else you might need from me. Happy buying and selling!

Best Regards,

Taylor Blom
Front Door Photos
Holland Virtual Tours
Order a virtual tour – 616-283-9294