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Getting My Virtual Tour Business Rolling

Hello RTV! I’ve only been here in Texas 1.5 years. Moved here for family and job. Well the job lasted about 12 months. As I mentioned in my last blog I’m a tire expert, however, this last job put the final nail into the coffin. In other words, six days/wk., 13hrs/day and drive distance of 44miles each way through Dallas from where I ended up with a beautiful house close to my in-laws. Why I didn’t shoot myself is beyond me! So after so many years messing with tire of all sizes, I gave in!

I’ve been a lover of photography and especially virtual tour photography for as long as I’ve been in the tire business. I Love Photography not tires. Tires put the bread on the table.

I’m not to far from retirement and decided to do the one thing I love more than anything else. What lead me into real estate was a friend that sold me my house here in Dallas. She suggested I look into real estate at Keller Williams, I thought this was a good Idea and thought I might combine Photography with Real Estate sales. I asked who provided their photography and that’s what got the ball rolling for me. I checked the various virtual tour software outfits, quality and virtual tour services offered. Long story short, I came across RTV more times than any of the other websites out there so I knocked on the RTV door and it was cheerfully answered.

Next, I spoke to a couple of their agents. Coming across RTV more times than the others was like shopping for a home, I had the same feeling when I walked into the right home, I knew this one is for me.

I found that RTV has much more to offer than just photography. RTV offers Powerful Virtual Tour Marketing tools, Business tools, Weekly Webinars, Leads, National Accounts, RTV is Web Savvy, RTV is SEO (Search Engine Optimization) Savvy, RTV is Education, RTV is helpful & Friendly in all ways, RTV is EASY to use, YES RTV IS Photography,….and the list goes on. If this hasn’t convinced you, go to their web site and surf every nook and cranny as I did. I had to be 100% convinced.

Once I was convinced, I jumped in with both feet, I took on the complete virtual tour software program (FusionMax XS). This includes software, equipment, and all the tools I mentioned above (FusionMax XS).

As big as RTV is the thing I like most is they are your friends that can help you get your virtual tour business up and running and help keep you running. Once your comfortable shooting some practice virtual tours you can submit them to RTV for approval. Once approved by RTV your ready to receive leads and tour track jobs from their national accounts that come up in your local area. This means they provide to you the account you shoot it and send it to RTV who will then pay you for the virtual tour. Outside of that, you are your own real estate photography business and everything is 110% your brand. The RTV support/learning center will keep you up to date on all things from A to RTV!

Most virtual tour companies offering 360 virtual tours are not necessarily doing 360 degrees spherical /celling/floor virtual tours, this is where RTV and the others differ in their technology and approach to this market.  RTV offers full motion video, cylindrical panorama, spherical panorama, and of course still image tours.  It’s amazing!

Being a photographer, you most likely have most of the equipment needed. What you may not have are wide angle or fisheye lenses. For example; 8mm lens wide angle lens, 8-15mm zoom lens or 15mm fisheye lens.

Lastly, you will have to have a Virtual Tour Company website. Going through RTV,
 I got a special deal on a fantastic web site. See my website I can make all the changes and additions to suite my taste. Very cool.  Good luck to you all looking to startup a virtual tour business and I hope you choose the best virtual tour software company like I did!

See you out there!

Jack Dimaio
Order a virtual tour: 940-455-2617

Tips for Marketing Your Virtual Tours Locally

Local marketing is an essential part of your virtual tour business. You may do some of your local marketing in person, but there are plenty of things you can do online to improve your local presence and bring more potential customers to you.

Here are some things you can do to reach more people in your area while you strengthen your online marketing strategy.

Local social: Tapping into Facebook
Do you have a Facebook business page for your virtual tour services? Even if you use no other type of social media, having a Facebook presence can really help you out with local marketing. It’s easy for customers to find you by location on what is still the biggest social network in the world.

Remember, it’s not enough to just have a Facebook page. You need to attract fans and interact with them by posting your virtual tour videos, showing off the person behind the virtual tour business, and updating your status with interesting statements, resource links and, of course, your best virtual tours!  One great way to interact is by asking questions related to virtual tours.

The new yellow pages: Claim (or create) your local listings
Your virtual tour business may already be listed on several online directories. If you haven’t claimed your virtual tour business, you’re missing out on the opportunity to enhance or optimize your listing.

You can either claim an existing listing, or add your virtual tour business to these popular local directories. They include Google Places for Business, Bing Local, and Yahoo! Local.

What they’re saying: Local reviews
Online consumers are a new breed. Advertising doesn’t affect their decisions as much as it used to. More often, today’s online customers are swayed by reviews and recommendations. They can come from family, friends, co-workers, or complete strangers—as long as they don’t come from the company itself.

Whenever possible, ask for reviews and testimonials from your existing customers, and post them to your website or social media pages. You could even create a review page for your site that allows direct submissions from your customers.

Social proof is the most valuable currency in online marketing, and a great way to improve your local results for your local virtual tour business!

RTV, Inc
Virtual Tour Software & Digital Marketing Training

Do you have what it takes to be a virtual tour photographer?

Are you looking to join a great virtual tour company while being in an exciting and upbeat industry? The virtual tour photography and real estate marketing business within RTV is full of great opportunities! We strive to be the best virtual tour software company and breed the highest caliber virtual tour photographers.  We prove that each year as we continue to grow and improve with the help of our customers.

With the professional assistance and guidance from RTV, you can become a well-established virtual tour provider in your area while starting a great career for yourself. This industry is not for every type of person but by looking over a few points below, you will be able to determine if becoming a virtual tour photographer is for you.

Have you had any previous photography experience? This is the most important question because a virtual tour requires professional photography in order to look good and impress clients. If you are a beginner with photography, this can also be a great way for you to gain experience and learn the skills needed to succeed within the virtual tour photography field.

360 degree panoramic photography is also a widely used format because this creates the full 360 virtual tour playback. Learning how to take these type of photos is a must and the team at RTV can assist you with finding your nodal point on your PanoHead and learning how to use the photo stitching software and camera advice.

Have you previously or do you currently run a small business? A virtual tour business is not just about the photography, but is also about managing clients and expenses, marketing, branding, and more. A business background can be a huge benefit when deciding to join RTV because you will have an upper hand when it comes to the competition in your area. If you have never ran a business, this can also be the perfect opportunity to learn how to do so. You will learn the entire business side of photography and real estate marketing by becoming a part of the fastest growing virtual tour company in this market.

Working full time may be a requirement, especially if things take off and your virtual tour business becomes successful right out of the gate.  Most RTV virtual tour providers however are able to work another job while getting the business off the ground during year one. Make sure that you have the time to dedicate or that you can manage a team to help you out.

Setting finances aside specifically for your new virtual tour business is also very important. Some investment will be required but the return is great and well worth it.

Are you a sociable and friendly type of person? RTV deals with both personal and business accounts and photographers must speak face to face with their clients. Sometimes this requires meeting up with a single property owner or even a large group of managers. It all depends on the job details. One thing to remember is that no matter what, you will always be handling business in person so you must be approachable and courteous. Making a great first impression is key and being comfortable around others will help you succeed.

These are some of the main topics to focus on and think about before starting up your own virtual tour business. Keep in mind that everyone has to start somewhere and we are dedicated to helping those who are experienced and new as well. The bigger the family at RTV, the better!

Get started today!
Start a virtual tour business

The IMAGE 49 – Powerful & Quick Photo Edits

RTV WebinarsIf you run a virtual tour company then I’m sure at some point in time you’ve had to edit real estate photos. Why not find a way to do that quicker, faster, easier, and yield better results.      

As professional photographers we work to create the best looking photos we can for our customers to help them market their properties and local businesses. With every virtual tour shoot, we incur something that requires us to edit our photos later be it a setting we missed on our camera, a lighting issue, or some other environmental item that is beyond our control.  These blemishes make our photos less appealing.  The bottom line is that we have to edit our photos because we want to sell them and they MUST look great.

In this webinar I will be showing you part of a fantastic editing program called Adobe Lightroom.   Lightroom is not an expensive program but remains quite powerful.  We’ll cover a brief overview of the advantages to using Lightroom and then delve in to 5 powerful edits that are simple to perform and make your editing job quick and easy.

Join me on December 17th for the IMAGE Episode 49 – Powerful Quick Photo Edits.

Register now in your TMS –

Thanks for your support!

Team RTV

RTV, Inc
Virtual Tour Software & Digital Marketing Training

Do you Pay Per Click?

If you’re running a virtual tour business, you might be wondering if Pay Per Click advertising is beneficial to your business. Pay Per Click or PPC ads are beneficial for virtual tour businesses of all sizes. Paid search allows you to pay a fee to have your website be displayed on search result pages when someone types in a specific keyword or phrase to the search engine. You only pay when someone clicks.

As you know RTV cares much more about your natural ranking in the search engines.  Traverse City Virtual Tours for example will reveal to you BlueLaVaMedia and Detroit Virtual tours will reveal to you Real Vision Studio.  However team BlueLaVa might not rank very well on Traverse City Photography and would like to.  In this case allocating a small budget to PPC for your virtual tour company is a great idea.

Here are some top reasons why PPC may be beneficial to your virtual tour business:

Targeted Website Traffic
Since you have the option to assign which ads are displayed for certain keywords and phrases, as well as what page a user will land on when they click your ad, quality of your website traffic will increase.

Location Targeting
With paid search, you have the ability to control where your ads are being shown to help focus your ads on the areas that you service and not those that you don’t. This of course in turn could help increase your return on investment. If you have specific sales that are only going on in a certain city, you can ensure that your ads for that sale are only shown to people searching from that city.

Fast Results
Unlike SEO which takes some time to build up, PPC ads can be up and running quickly, bringing in qualified traffic and leads to your website.  A good targeted PPC campaign when launching your new virtual tour business is a great idea to get things rolling!

Reincforce SEO with PPC
PPC is a nice supplement to your search engine optimization because you can use it to quickly determine which keywords drive traffic and conversions, and then build those keywords into your organic SEO efforts.

Set your own Budget
With PPC, you are able to alter your budget to meet your sales goals and how aggressive you want to be with certain campaigns. Because you only pay when an ad is clicked, you are easily able to manage costs, track conversions from PPC, and determine your return on investment.

Display Advertising
Display advertising lets you create not only text ads, but also image, interactive and video ads. These ads can then be placed on websites that are relevant to what your business is selling. You are also able to manage and track your budget with display ads, just like the search ads.

Remarketing lets you show ads to users who have previously visited your website. You are able to set which ad gets shown to users based on certain actions they did or did not take on your site.

Mobile Ads
Mobile ads help you to reach your audiences while they are on-the-go and away from their computers. These ads will appear in search results, on content websites, in apps and video.

If any of you would like some help with your PPC or SEO you should take some time and watch our FORMULA series that’s in your account.  RTV provides TONS of excellent resources for our virtual tour providers through our monthly webinars and talk shows. 

Thanks for your continued support!

Team RTV
Order a virtual tour today! 866-947-8687