Blog Category

The Formula 81 – Business Plans for Real Estate & Virtual Tour Photographers

Photography Business Building Plan

Building a photography and virtual tour business starts with a business plan. It might help to think of the structure of this plan the same way you would the building of a house. You work in stages, and that’s because there are some things you cannot do until you’ve done the other things first. For example; you start by building a foundation and these are the basics that you must have in place before you can move on. In this webinar, we’ll call Stage 1 in our plan The Foundation, since we need to have a strong platform upon which to build the rest the photography and virtual tour business. If we miss any of this, or if we don’t build our foundation well enough, then the rest of what we do on top of that will be much weaker.

Stage 2 in the building plan for a business is where we add a little more structure to the business, and we’ll call this stage The Frame. The things we do during this stage will help us get more clients and increase our revenue, building further upon The Foundation.

Once again we need to complete Stage 2 before we can move on to Stage 3, which we’ll call The Fitout, and that’s where we add the bricks, the doors, the windows and the furniture.  Stage 3 is where we are fitting it out with the luxury features such as RTV’s robust virtual tour software  or aerial drone services that help take us up a level in terms of quality and service offerings. After all, every home has a foundation and a frame, but it’s in the fitout where we separate the good home from the amazing home, and it’s the same with your business. 

What’s important here is to understand the need to do some things first, and not to start trying to add a beautiful staircase and huge windows before we’ve got our foundation built. If that foundation or that frame is incomplete then these Stage 2 and 3 activities won’t be as effective as they would otherwise be, and you could seriously harm your reputation.

During this webinar we will be going through the various steps and activities that a photographer needs to accomplish at each stage of this plan, covering The Foundation, The Frame, and The Fitout. You’ll have a much better idea of what you need to do with your own business and when you need to do it, with helpful hints on:

  • What you must have on your website and why
  • Tips for how to get the most from your Facebook Page and Facebook ads
  • What you can learn from the way McDonald’s makes their burgers
  • How to keep clients coming back to you
  • What not to say in a marketing email
  • How to be a leader in your market
  • … and much more!

Real Estate Photography CoachOur presenter for this webinar is Darryl Stringer, creator and founder of The Real Estate Photography System. Darryl started in real estate photography in 1998 and built a successful business in Brisbane, Australia, photographing billions of dollars worth of commercial and residential buildings. Today he helps photographers and virtual tour providers across the USA, Australia, Canada and Europe get more clients and build more profitable businesses. We hope you can join us on Tuesday, Sept 12th at 7:00 pm EST. You will be glad you did.

Please visit our webinar information page to register.

See you there!

Sincerely,

Team RTV
RTV, Inc – Virtual Tour Software & National Photography Services
Order a virtual tour – 866-947-8687


Relax… Summer Themed Marketing Piece Now Available In RockPointe Marketing

Virtual Tour Photography Marketing Piece

Summer is quickly passing us by! It’s easy for your virtual tour company clients to forget about how important professional photography is and how bright beautiful images captivate. Good marketers know that it’s vital to keep your clients thinking about you year round. Use this month’s RockPointeMarketing piece to remind them of your high quality professional photography and powerful marketing tools!

This flier is a fully customizable multifold piece with color and graphics that relax and entice like a beautiful summer day. Use our pre-written text to tell your clients what you have to offer, or customize it to send the exact message you want. This eye catching piece will look great in your client’s listing presentations and they will love how professional it looks as they explain why they only use professional photography and virtual tours for their listings.

Don’t wait until the skies have turned grey and the winds cold to remind them that beautiful pictures sell homes faster, and for more money.

Click here to watch a video on this unique and exciting marketing piece!

This piece is available for all Rockpointe Marketing subscribers as part of their membership subscription. If you aren’t currently a rockpointe marketing member, reach out today and ask how you can take advantage of all the benefits that Rockpointe Marketing has to offer.

This piece was created using Adobe Photoshop giving you the ability to customize it with software you already use, and providing the most professional look in today’s demanding world.

Not a Rockpointe Marketing member?

Click Here To Sign Join Today!


New 3D VR Headset Tours from Real Tour Vision!

3D Virtual Reality ToursVirtual Reality virtual tours for VR headsets certainly are taking the virtual tour industry by storm. The next generation of virtual tours are here and, at RTV, we call them 3D VR Tours. Many of you may already know that Real Tour Vision has been busy piloting a program and testing out 3D VR tours for the last year or so. We’re proud today to announce that we have officially launched a pilot program for our new 3D VR tours.  Please visit the following order page for more information and pricing – http://www.realtourvision.com/order-vr-tour.html

Feel free to sample some of our productions here below.  You will want to use a Virtual Reality Headset.

http://3d.realtourvision.com/707550/?vr – Walkthrough Style

http://3d.realtourvision.com/189982/?vr – Highlights Style

For a full overview of this exciting new product by RTV, please take a moment and watch the following video to get a sneak peek at how BlueLaVaMedia will be rolling things out over at BlueLaVaMedia, a Traverse City Real Estate Photography & Tour Company – https://youtu.be/DyoIfNk6o_M

We’re confident that you and your customers will be impressed with the VR technology and this new easy add-on to your Real Tour Vision virtual tours! As always please reach out to us and call for any questions that you may have!

Sincerely,

Team RTV

PS. The first RTV Provider to get twenty five (25) 3D VR Tours under their belt will win $100 in free virtual tour credits!


Traverse City Drone & Virtual Tour Company Offers Online Booking!

At BlueLaVaMedia, we’re excited to inform our followers of a few new features that are now available to you for your next real estate virtual tour shoot or Traverse City Drone Session. First please direct your web browser to www.BlueLaVaMedia.com From there navigate to our real estate pricing page off the upper navigation section of our virtual tour company website.

Here you’re going to see all of our real estate virtual tour packages as well as our new stand alone drone virtual tour packages that we’ve just added. At BlueLaVaMedia we have four professional real estate virtual tour packages starting with our BlueLaVa basic tour at just $125 to our popular full house photo package.  While you’re on the order page please be sure to check out our all new Aerial Drone Virtual Tour packages for those of you that would like to have a stand alone aerial drone production made. Starting at only $200 you can get our Highlights aerial drone package that will come with ten professional aerial drone images. Care to add some video? Get our new premier drone virtual tour package for $259, and we’ll deliver up to twenty aerial drone photos and up to three minutes of aerial drone video footage. Our new aerial drone virtual tour packages are perfect for those of you that would like to market a property using only our aerial drone marketing with our powerful virtual tour player. http://fusion.realtourvision.com/192466

All of our virtual tour packages as well as our new standalone aerial drone packages come with images that you can use on your website and on the MLS. We also incorporate all of your media, into our HTML 5 interactive virtual tour player that you will be able to put onto the MLS as well as link onto your own website. Best of all, you’ll receive a weekly traffic report showing all the visits that your listing has received in the past seven days. https://fusion.realtourvision.com/report/trafficreport.php?tourid=469165 We strongly encourage you to share this email report with your sellers. It’s an incredibly powerful weekly communication tool between you and your clients!

To save you time we have recently added a booking system to allow you to book your real estate photo shoot and aerial drone session. BlueLaVaMedia now has five professional real estate photographers and two certified aerial drone pilots on our growing team. This new feature will save you precious email time and of course lots of back and forth phone coordination required for us to get you on our books. To book with us, simply click our book now button on the corresponding package you would like to order, and your shoot will be added to our queue that day. You will instantly be next in line to receive a phone call from one of our representatives to schedule your shoot!

Next, it’s important to note to you that we now have both short and long aerial drone add-ons available with the purchase of any of our professional photography packages. Scroll down on our real estate pricing page to our Add-Ons section and you can choose between a short aerial drone add on that will come with up to six aerial drone images and up to one minute of video footage. For those of you that need more, choose our Long Add-On drone package that will come with up to twenty images and up to three minutes of video footage! After you use the booking system for your photography shoot, please be sure to also book your add-on drone session!

Finally we would like to take this opportunity to talk to you about our all new Zillow Video walkthrough offering. We are proud to say that BlueLaVaMedia is the ONLY Zillow certified photography agency here in Northern Michigan. Order a Zillow video walkthrough for any of your single family home properties and it will show at the very top of the Zillow search results. Your listing will always show up at the top of the Zillow search results when you add this powerful add-on to any of your single family home tours. Did you know that Zillow gets just over 150 million visitors a month compared to Realtor.com’s 30 million visits? That’s five times the traffic. Put your listings in the limelight today with our new Zillow video walkthrough! 

As always, thanks for your continued support and we’re always just a phone call away if you need us. Check out the BlueLaVaMedia app in the App store for Apple or droid or call us at 231-946-1360. Thanks and have a great day!

Sincerely,

Team BlueLaVa

Order a Traverse City Virtual Tour Today – 231-946-1360


The Value of a Pre-shoot Checklist

Hello RTV virtual tour providers! A Pre-shoot checklist holds immense value for the virtual tour photographer. It’s always a great feeling to walk onto a location for a real estate photography shoot and see that every detail your Pre-shoot Checklist has been covered.  It makes the whole process go much smoother and leaves the brain free for creative thinking, and to pay attention to the technical details of the photo shoot.

For any given image, the photographer has a myriad of tasks and details to be concerned with. Camera angle, diverging lines, composition, white balance, shutter speed, ISO, aperture, lighting, and the list goes on.  With so many critical details to attend, it is easy to miss little things, like a wrinkle on a bed spread, the distracting floral arrangement that obscures a key element, or a bulb out in a hallway.

A well laid out Pre-shoot Checklist is valuable because it will work to cure many of the repeat issues we see when shooting a property. I like to follow through with my agent to ensure that the home owner has in fact received a copy of the checklist.  I encourage my agents to hold off on the shoot until all items on the list can be completed.  The most frustrating thing for me for real estate photography, is showing up and neither the agent or home owner has ensured all bulbs are working prior to shoot time.  

Another value of the Pre-shoot Checklist is marketing.  Make your checklist attractive and include your branding.  An attractive and informative checklist will be retained by agents. Brand your checklist with web and phone numbers. Include a call to action.  Keep your name in front of the customer.  On my website, www.360-Media.us, I provide all visitors a free download of our checklist. The customer is required to enter their email prior to download.  We use the emails in further marketing for our Tyler, Texas Virtual Tour Company

Final thought on the value of a Pre-shoot Checklist.  A good checklist, is another way to serve the client.  It’s the first step in making sure the final product meets the expectations they have of you.  The checklist is also another key part of relationship building with your client.  So, in closing, I encourage my fellow RTV virtual tour software customers to dust off your checklist and see how you can use it to better serve your client and smooth out your shoots at the same time.

FL virtual tour provider

 

 

Dave Hall
Owner-Photographer
Office: 903.502.0360
iPhone: 903.253.3979 (Primary)
Order Professional Real Estate Photography  – www.360-Media.us
Property Marketing Experts