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Fusion Experience HTML 5 & RTV News

Great news Real Tour Vision fans; the all new HTML 5 Fusion Experience virtual tour player is here. Say hello to this responsive, fast loading, incredibly attractive, versatile tour player launched by Real Tour Vision virtual tour software company at the end of last year. We are still programming in the finishing touches, but if you have not taken the new Fusion Experience player for a ‘spin’ you should give it a try. Those of you looking for a game changer this year, here it is! Jim Blue and I soft launched this here in Traverse City, MI via phones, tablets and desktop computers and the consensus is that our new Fusion Experience player is the nicest interface they had ever seen and used. Your customers are in for a techy treat!

The team worked very hard last year to take both of our Flash-based interactive virtual tour players and convert them to HTML 5. We have done that and added several improvements along the way. As of right now you can deliver your virtual tour URL’s in HTML 5 to your customers right from your RTV Tour Manager. Watch this video message from Jason LaVanture, RTV’s Co-Founder and VP – https://youtu.be/dadYhjLaxpQ

Take a look at some of these virtual tour productions on display in Fusion Experience –

Fusion Experience – Custom Loader Screen – https://fusion.realtourvision.com/420405?html5=1

Fusion Experience – Custom Theme, Aerial Drone Video – http://fusion.realtourvision.com/218874?html5=1

Fusion Slim – Seamless Matterport Integration – https://fusion.realtourvision.com/605315?html5=1

We are very excited for you to make use of the advanced features that Fusion Experience brings to the table such as custom themes and loader screens without enduring the slower load times that are associated with the Flash version. When it comes to HTML 5 virtual tour players, we are ahead of the curve and leading the way!

Additional Announcements & News

Come to the show! – Tuesday January 30th at 7:00 PM Eastern. https://register.gotowebinar.com/register/7988465835855995394 This will be our first FORMULA episode of 2018, and we will be covering lots of the new updates and what these exciting features do! Read more by clicking on the registration link above.

Tour Credit Increase – Effective February 1st of 2018 virtual tour credits will be $12.00 each, and we will be saying goodbye to the $10.00 tour credit. We are happy to have been able to keep our tour credits to a mere ten dollars for the last 18 years, however with a great desire to continue our rapid programming and development pace a slight increase is needed. We truly appreciate your continued support and dedication to our brand.  In return we are committed to keeping our virtual tour technology ahead of the curve offering you the very best that is out there.  Additionally we are proud to announce to you that we have increased our virtual tour image limit for you so each virtual tour can now hold up to 100 images. Finally, the posting of your virtual tours to Realtor.com will be free of charge when these changes go into effect on February 1st.  

Thanks for your continued support everyone and we’ll see you on the next webinar!

Sincerely,

Team RTV

Virtual Tour Software & National Photography Services

Order a virtual tour – 866-947-8687

 


The FORMULA 82 – Fusion Updates 2018

You have likely seen new features and buttons appearing in the Fusion virtual tour system,  maybe you have even seen update messages rolling across your Facebook newsfeed over the past several months. At the end of the day, there’s just way too much going on with your business, your life and everything else to keep up with our steady battery of virtual tour software updates over here at RTV. What you need is a one-hour, laser-focused webinar on all these updates and improvements so you are ready to make any necessary changes and announcements for your business before the busy season.  

Please join us on Tuesday, January 30th at 7:00 PM Eastern for The FORMULA 82 – Fusion Updates 2018.  During the show, I’ll take you through the Fusion virtual tour system and point out some of the significant updates and improvements of 2017 and thus far in 2018.

During the event, we will discuss the differences between our HTML 5 Fusion Experience Player and HTML 5 Fusion Slim players. We will also discuss the new Media Gallery, 3D VR Headset Tours, the RTV video Ripper, RTV’s Tour Shredder, Secure, MyBrand & HTML 5 Delivery Links, Triple Action Floor Plans, Tour Track enhancements, our new www.RockPointeMarketing.com site and more! 

See you there RTV! Register here – https://register.gotowebinar.com/register/7988465835855995394

Jason


RTV Launches New & Improved RockPointe Marketing

If you have ever attended one of RTV’s live webinars, you know how much these shows can help you grow your business. You may also be aware, that those who subscribe to RockPointe Marketing have access to hundreds of past shows as well as a great selection of customizable marketing pieces that can be used to help promote their virtual tour business. While RockPointe Marketing was great, we wanted to make it even better!

The all-new www.Rockpointemarketing.com is now live with a fresh new look and best of all, members now have the option to purchase individual shows and marketing pieces. If you would prefer to access ALL that RockPointe Marketing has to offer for one low cost, you can still subscribe for $400 per year.

Did we mention the generous offering of free webinars? That’s right, free webinars to help you get the most out of Fusion (our powerful virtual tour software), maximize your profits and get the competitive edge in your business. If you have heard about our new 3D VR Headset tours but didn’t catch the webinar,  you can watch it along with many other shows by registering for a free membership and visiting the complimentary webinar category.

Our paid webinars cover topics from traditional as well as internet marketing methods, photography techniques, post processing tips, and tricks, to gadget reviews and much more. There is a wealth of knowledge from Jason LaVanture, Jason Stringham, Ben Knorr, and many other industry experts that will help your photography, virtual tour and aerial drone business achieve the competitive advantage you need. We will be adding new webinars and marketing pieces as they become available, so be sure to check back often for the latest tips and tricks to help your business stand out from the crowd.

Those who had a paid subscription on the old RockPointe Marketing have already been transferred over and can continue to access all of the premium content. Monthly and quarterly subscriptions will no longer be available for purchase, but those currently using these plans will have access full access until their current subscription expires. These folks will be able to continue on as a pay per piece customer or can opt to purchase the yearly subscription and access all the webinars and marketing pieces they would like.

Those that had a complimentary membership on the old site or RTV photographers who would like a complimentary membership will need to visit RockpointeMarketing.com and register for an account on the new platform. These free memberships will give full access to our entire library of complimentary webinars, and allow the user to purchase individual pay per piece items. Each membership request will be sent for approval by an RTV staff member to ensure that only approved RTV photographers have access.

If you haven’t watched the excellent 3 part video series in which Darryl Stringer shares some of what he has learned during his 30 years in the real estate photography industry, Beth Nixon’s hand blending exposures webinar that will take your image quality to the next level, or if you haven’t updated your marketing materials in a while, visit www.Rockpointemarketing.com today and take advantage of great prices on individual shows and pieces.

Enjoy the updates!

Sincerely,

Team RTV
RTV, Inc
866-947-8687

Virtual Tour Software & Powerful Marketing Tools

 

 

 


Tips to Help Drone Pilots Get Their Business Off The Ground

Aerial Drone PhotographySo you passed the Part 107 test, and now you’re working to build your aerial services business.

But how do you get started, and what are some of the key things to keep in mind?

These six tips were created to support you as you’re getting your business off the ground. Hope you find them helpful!

1. Develop Your Shot List

Of course, the first thing you need to do is master basic flight proficiency.

This may take a while, but it’s crucial. Make sure to use a cheap drone if you’re just starting out because you may well crash—trust me, it happens.

Using an inexpensive drone will help you build confidence. Check out YouTube videos from other real estate marketers, virtual tour providers or from people in the aerial services you want to do, in order to get a sense of the kinds of shots professional drone pilots are doing.

Practice orbits, side pans, and reveals, and develop a go-to list of shots for the type of work you want to do. This will help you get your skills up to speed, and will also mean that you know exactly what your workflow and process will be when you do land work.

Pro Tip: Don’t forget to make the examples included in your portfolio as diverse as possible. It might even be worth taking a job or two for free/low pay if it is interesting, and will help beef up your portfolio. That being said, be careful about free work—most often people value services at what they cost. But if you really want a hotel in your resume, and you get an opportunity, it may be the time to jump on the moment.

2. Then—Get a Portfolio Together and On the Web ASAP

It’s hard to sell a service that you can’t prove you’re any good at.

A portfolio helps demonstrate your expertise, and also gives people a way to find you online. It also lets people who have already hired you easily tell others about your work.

The online aspect of putting together a portfolio can seem intimidating, but there are plenty of resources out there that are super user-friendly when it comes to building a website, and can help you get started.

Here’s a list of sites that can help you create a simple, inexpensive website:

WordPress
Squarespace
Wix

You can take a weekend to build your site on your own using YouTube tutorials to guide you, or you can find someone on a freelancing website like UpWork to help you at a relatively low cost.

Pro Tip: If you do decide to hire someone to build your website, make sure you know exactly what you want. Make a list of how many pages you want created, what the text should be, what you want the architecture to look like, and so on. The more organized you are up front, the more you will save.

3. Choose Your Hardware Carefully

When it comes to hardware you don’t need to spend a fortune, but you do need to be thoughtful and make sure you have the drone, camera, and other equipment that suits the type of drone service work you do.

There are plenty of camera drones out there for aerial cinematography, and you don’t need the latest and greatest system to get the job done. Focus instead on the end result you want to produce, and work backward to match the appropriate tool to the job.

Sure, you could get a DJI Inspire 2 and attached DJI’s newest ZenMuse X7 camera to it—and you should, if you have the budget, and you know you’ll make the investment back through the work it will get you—but there are plenty of professional drone pilots out there still working with a Phantom Pro 2 and a GoPro.

Do your research, think through your goals, and determine the appropriate hardware for your work.

4. Create a Sales Strategy

Let’s face it—sales is uncomfortable for many people.

Just because you want to provide aerial services doesn’t mean you want to be a salesman or –woman.

But having a sales strategy is crucial. You can bet that your competitors have one, and if you’re losing business to them, that could be why.

To be clear, a sales strategy doesn’t have to mean you’re going to be a snake oil salesman, hocking bad goods for marked up prices. In fact, your strategy could center on complete transparency around pricing, and telling your clients exactly the value and concrete deliverables they’ll get for different price points.

The point is, you have to think about sales—it doesn’t just happen on its own.

Pro Tip: Because sales don’t come naturally for many of us, it helps to develop a sales script that you work through so that you have the language to fall back on when you’re trying to close a deal with a potential client. Make sure to work in information on pricing, service delivery, airspace research, insurance, and why you’re better than the guy without a remote pilot certificate who’s charging less, but probably has a lower quality product (not to mention he’s operating illegally).

Keep in mind that many clients will not be aware of all the complicating factors—not to mention expenses—that go into aerial services work, and make sure to share these things with them. You can even break these items out in a mock invoice, so they can have something to take away and review

5. When It Comes to Marketing, Think Local

Your most likely customers are probably right in your neighborhood.

So if you’re going to spend money on marketing to bring in leads, make sure you’re spending locally.

Online, this would be targeted Facebook ads, or targeted Google ads with Google AdWords, and similarly targeted efforts (it’s pretty amazing how targeted you can get with geographic and demographic data points using digital ads these days—which means you don’t need to waste money showing your ads to people who aren’t relevant to you).

Offline, marketing local means creating a list of real estate brokers in your local market, or running free drone workshops with real estate offices to establish your expertise and educate potential clients on the value you can provide.

If you can show local brokers how much is required to do aerial shoots on their own—buying a drone, learning how to fly, getting certified, buying the right insurance, handling post-production—they may well hire you instead of going to all that trouble. And either way, making local contacts will give you the chance to share your portfolio and get it in front of more people (remember item #1 from this list!).

6. Keep Honing Your Skills

Don’t forget to continue honing your skills. Sometimes you can get so busy with the day-to-day of creating and running a business that your skillsets stagnate. Don’t let this happen!

The more you can be working to become better, the more your work will stand out.

Even if you only set aside one or two hours a week for your own growth—whether it’s in post-production, or learning how to use a new sensor like one for aerial thermography, or maintaining and beefing up your flying chops, the investment will pay dividends as times passes and you continue to improve.

And remember—the better you are, the more quickly you can work and the more you can charge. Pretty sweet.

Know a high school student who wants to get FAA certified to be a commercial drone pilot? Make sure to tell him or her about Drone Pilot Ground School’s new High School STEM Scholarship for Aspiring Commercial Drone Pilots.

7. Get connected

One last tip – Get connected with a National Drone Service provider to increase your chances of snagging jobs from large national and international drone photo and video initiatives.  

 


New from RPM Marketing – Happy Halloween Post Card

Happy Halloween Virtual Tour Post Card

As the warm summer temperatures fade into falling leaves and longer nights, it becomes more and more critical for agents and home sellers to market their properties aggressively. There is no time like right now to reach out to your clients, or those who you would like to be your clients to remind them you are here to help them in that endeavor as well as have some fun in the process.

You have heard the term “out of sight, out of mind” but did you realize that this same principle applies to your business? The latest marketing piece from RockPointe Marketing is a fun, attention-grabbing Halloween themed postcard that can be printed and mailed inexpensively. This piece is a great way to keep your clients thinking about how your professional photography, savvy marketing, and virtual tours, help them to sell listings quickly and for more money. 

This standard size postcard features a fun message reminding them that bad photos “scare” clients away, and professional photography sells homes. The backside lets the reader know that you offer powerful marketing services such as Aerial Drone videos, Zillow Video Walkthroughs, 3D VR Headset Tours, Virtual Home Staging and more.  If you don’t offer all of these services you have the flexibility to customize the list or eliminate it altogether and add a handwritten note. Anytime you send a personalized piece to clients or potential clients you are creating a “touch point” that cements your professional relationship and keeps them thinking of you when they need photos of a property. 

This piece is available as a Photoshop or Illustrator file which RockPointe Marketing subscribers can download, customize and send to clients one at a time, or as a full mailing campaign. Add your own logo, contact information and personalize the message any way you would like. These marketing pieces give you the flexibility to carefully craft your own message or market your business quickly by simply adding your information and sending the files to the printer.

Halloween is approaching fast so log into RockPointe Marketing today to download your copy. Not a RockPointe Marketing member? Reach out to us today and ask how you can take advantage of the many benefits RPM has to offer.

Thank you – Team RTV