Video Tours—A Tale from the Field

A Real Tour Vision virtual tour provider recently contacted me and said that he was contacted by a real estate advertiser/magazine publisher. They were looking for virtual tours and wanted him to start shooting for the magazine. The virtual tour photographer went on to tell me that as the publisher started describing what he meant by “virtual tour” it became apparent to him that what the publisher was actually talking about was a video tour. He had seen this technology somewhere and thought it was a virtual tour.

Our virtual tour provider began to correct him by saying the Real Tour Vision virtual tour solution uses a format which utilizes still images taken from left to right which looked like a video when watching it from your computer, but is not actually video. The publisher instantly was turned off and insisted that he was not interested because still images were not a virtual tour and video tours must be the wave of the future. He then asked why Real Tour Vision did not support video tours and asked when we would support such technology.

Our virtual tour provider instantly jumped in and assured the gentleman that our system did indeed support video clips from within our virtual tours but also noted that the technology was not the best way to showcase a property. He encouraged the publisher to take a brief moment and compare the technologies and assured him that his definition of a virtual tour would be changed for life and therefore redefined.

Upon showing him a side by side comparison of a virtual tour and a video tour he began pointing out the similarities as well as the indisputable differences in virtual tour technologies.

“See, the video tour does not allow you to move around or control the image like a virtual tour does. You can not stop, zoom in, and skip to your favorite room at the push of a mouse like you can with a virtual tour. And, in my personal opinion, the most important aspect of having a virtual tour photographer come to your home is the fact that all of the images taken at the home are printable. So actually you are not only getting a virtual tour photographer out of the deal you are also hiring a listing photographer. It’s two for the price of one!”

“You’re right, I do see a big difference in the technology and you can really notice a difference in the window shots. They are all overexposed in the video tour but not in the virtual tour.” said the publisher.

While the above dialogue is a depiction of the conversation that took place, the end result was the same. The publisher was reeducated on virtual tours and his definition of a virtual tour was redefined by reviewing the facts. In the end our virtual tour provider won the account and now provides the publisher with virtual tours filled with beautiful images, music and voice overs, and of course top notch Real Tour Vision Service.

Thanks for your story Grant!

Story provided by Grant Rodney of Yuma Virtual Home Tours, AZ
A www.realtourvision.com Full Service provider


Virtual Tours and Setting the Price

Remember when pricing your virtual tours, beating your competitors (if not a limited time special) may not be in your company’s best interest. Does it attract clients who want a quality product? Or, will it attract clients looking for the lowest price? If the latter, then realize you will not be attracting a long-term, repeat customer because they will always go for the lowest price. As John Ruskin said, “The bitterness of poor quality lingers long after the sweetness of low price is forgotten.” We have a good product, and long-term, repeat clients will pay for a good product.

Ben Nunes
www.newtourera.com
A www.realtourvision.com Full Service provider


Making the Best Virtual Tour Provider

It is no secret that everyone at Real Tour Vision virtual tour company has been enthusiastically working to bring their virtual tour providers the latest and greatest in virtual tour technology. That is how our providers stay ahead in the market place. Well, it is one way. Behind the scenes Real Tour Vision has been working on some secret plans with a marketing company to give their providers even more leverage against the competition!

The marketing company has completely redone the already extensive business start-up CD in an entirely new format to include new up-to date marketing materials, current statistical documentation, a quick start marketing program, pre-made brochures, flyers, postcards, business cards, customer newsletters and much more! All of the new marketing material is specifically designed for RTV providers to increase customer base and keep customers coming back to their virtual tour company for more! The Business Startup 2007 CD is on track to be completed by mid April and we will also be rolling out our Broker Agent CD before June.


Buyers can’t view all of the Real Estate Listings!

The Northwest Florida real estate market is flooded with homes for sale. Second home buyers, retirees, military transfers, and people who just want to live by the beach fuel the local market. Most of these buyers can’t physically visit a fraction of the listings that meet their requirements. Quality photography is a must for any listing in this area.

Virtual tours are a step beyond still photography. A good virtual tour can be almost as effective as a physical visit. More agents are using this technology. Realtor.com offers the option of narrowing searches to listings with virtual tours. This popularity has has created a great deal of competition among virtual tour providers, making prices more affordable. Soon, listings without virtual tours could be a thing of the past.

Joe Beane
Real Tour Vision Service Provider
Virtual Tours


Virtual Tour of every Listing

More and more people rely on the internet as there primary source for information. With busy schedules and limited time, the internet is obviously the best solution. So how do you attract customers to your listings? That’s easy, you use virtual tours on every listing. That’s right I said EVERY listing. Too many times I hear Realtors say that they have a property that is not worth a virtual tour or they only do tours on properties of X price or higher. If you’re a Realtor with these kind of thought processes than my question to you is why do you think the lower value property not worth a Virtual Tour? You are listing it right? You want to sell it right? If it is worth your time to list, advertise, show, and sell then why not do a virtual tour of it? Is it that you don’t want to show the property because it is not as nice looking as a more expensive property? If this is the case then you’re really missing out on a great opportunity.

In real estate we all know that a customer is looking to fulfill at least one of two things, a need and/or a want. The need of course is for shelter and the want can be a myriad of things. The customer may be looking for a place to fix up and sell for some additional side money, they may be looking for a larger home for a growing family, they may be looking just to upgrade their lifestyle, they may be looking to relocate, and on and on the list goes. What ever the need or want may be they are looking. So how do you capture their attention? I want you to just think for a minute about the last time you were looking to purchase a home and think of what sold you on that particular home. Did the fact that it meet all the right specs as far as the right square footage, number of bedrooms, number of bathrooms, etc. sell you on the home? I would say probably not since there was more than one home available with the right qualifications. Instead I am sure you made the decision after you had a chance to look the homes over to find the home that had the right floor plan, design, feel, and location for you. You wanted to see the home before you made the decision and virtual tours provide the same opportunity for the customer to interact, explore, and find the home they have been looking for, at a time that is convenient for them.

The reason to have 100% virtual tour coverage on your listings is to provide the customer with the ability to see the property at their convenience in order to help the customer with the decision process, with the goal of turning properties over quicker and getting more closings. For the customer nothing is more frustrating then not being able to find the information about what you are looking for. I know from my own experience and the experience of others that it is very frustrating to be searching online through a list of homes in your price range with the right specs only to find out that you have a couple limited pictures of the home. Now if you want to find out more about this property you have to arrange a time and try to coordinate schedules with the Realtor to go and view the home. In most cases this home will probably be passed over as the customer continues on to find a home with more information and better images. A chance for a sale is now lost or at least greatly delayed for this customer. Now if the property had a virtual tour the customer would spend more time and may become instead in the property. Plus by going 100% virtual tour coverage on your listings you will reach a much broader audience more effectively. Think about the person moving to the area for the first time. Do you think they are going to be checking out the local newspapers or real estate magazines? They are going to be looking online to find a place before they make the trip and I will guarantee that they will look at listings with the virtual tours first. So why are Realtors not going 100% Virtual?

As I mentioned at the beginning I have heard Realtors say things like “this property is not worth a virtual tour” and let me reiterate Why Not? There is no more cost efficient way to advertise and show a home while offering so much information to the customer to enhance the decision making process. Could it be that the Realtor is apprehensive to show what the lower value property really looks like for fear that it might deter a potential buyer from looking at it? I would have to say no.

As a customer I am not going to buy a home that doesn’t meet my needs/wants. If I am looking for a property to fix up for a little extra cash then I would expect to see a home that needs a little TLC if not Remodeling 911. Again if I am in the market for a home that I don’t have to fix up then I am not going to purchase one that does need a few repairs and I would be frustrated with a Realtor who wasted my limited valuable time by showing me one that did. This instance would cause the Realtor to lose credibility in my eyes. Realtors need to get into the mindset that they will get more sales by providing more information for the convenience of the customer. Customers are want information quick and on their terms. If you don’t provide the information then customers may think you are trying to hide something and may not trust you as a source for finding a home. Your brand identity, image, and future closings depend on how you present your property. To reach as many potential buyers as possible and increase the chances of selling the property the Realtor should do no less than 100% virtual tour coverage of their listings.

Posted by www.realtourvision.com
Ben Knorr, Real Tour Vision Lens Engineer