Buyers can’t view all of the Real Estate Listings!

The Northwest Florida real estate market is flooded with homes for sale. Second home buyers, retirees, military transfers, and people who just want to live by the beach fuel the local market. Most of these buyers can’t physically visit a fraction of the listings that meet their requirements. Quality photography is a must for any listing in this area.

Virtual tours are a step beyond still photography. A good virtual tour can be almost as effective as a physical visit. More agents are using this technology. Realtor.com offers the option of narrowing searches to listings with virtual tours. This popularity has has created a great deal of competition among virtual tour providers, making prices more affordable. Soon, listings without virtual tours could be a thing of the past.

Joe Beane
Real Tour Vision Service Provider
Virtual Tours


Virtual Tour of every Listing

More and more people rely on the internet as there primary source for information. With busy schedules and limited time, the internet is obviously the best solution. So how do you attract customers to your listings? That’s easy, you use virtual tours on every listing. That’s right I said EVERY listing. Too many times I hear Realtors say that they have a property that is not worth a virtual tour or they only do tours on properties of X price or higher. If you’re a Realtor with these kind of thought processes than my question to you is why do you think the lower value property not worth a Virtual Tour? You are listing it right? You want to sell it right? If it is worth your time to list, advertise, show, and sell then why not do a virtual tour of it? Is it that you don’t want to show the property because it is not as nice looking as a more expensive property? If this is the case then you’re really missing out on a great opportunity.

In real estate we all know that a customer is looking to fulfill at least one of two things, a need and/or a want. The need of course is for shelter and the want can be a myriad of things. The customer may be looking for a place to fix up and sell for some additional side money, they may be looking for a larger home for a growing family, they may be looking just to upgrade their lifestyle, they may be looking to relocate, and on and on the list goes. What ever the need or want may be they are looking. So how do you capture their attention? I want you to just think for a minute about the last time you were looking to purchase a home and think of what sold you on that particular home. Did the fact that it meet all the right specs as far as the right square footage, number of bedrooms, number of bathrooms, etc. sell you on the home? I would say probably not since there was more than one home available with the right qualifications. Instead I am sure you made the decision after you had a chance to look the homes over to find the home that had the right floor plan, design, feel, and location for you. You wanted to see the home before you made the decision and virtual tours provide the same opportunity for the customer to interact, explore, and find the home they have been looking for, at a time that is convenient for them.

The reason to have 100% virtual tour coverage on your listings is to provide the customer with the ability to see the property at their convenience in order to help the customer with the decision process, with the goal of turning properties over quicker and getting more closings. For the customer nothing is more frustrating then not being able to find the information about what you are looking for. I know from my own experience and the experience of others that it is very frustrating to be searching online through a list of homes in your price range with the right specs only to find out that you have a couple limited pictures of the home. Now if you want to find out more about this property you have to arrange a time and try to coordinate schedules with the Realtor to go and view the home. In most cases this home will probably be passed over as the customer continues on to find a home with more information and better images. A chance for a sale is now lost or at least greatly delayed for this customer. Now if the property had a virtual tour the customer would spend more time and may become instead in the property. Plus by going 100% virtual tour coverage on your listings you will reach a much broader audience more effectively. Think about the person moving to the area for the first time. Do you think they are going to be checking out the local newspapers or real estate magazines? They are going to be looking online to find a place before they make the trip and I will guarantee that they will look at listings with the virtual tours first. So why are Realtors not going 100% Virtual?

As I mentioned at the beginning I have heard Realtors say things like “this property is not worth a virtual tour” and let me reiterate Why Not? There is no more cost efficient way to advertise and show a home while offering so much information to the customer to enhance the decision making process. Could it be that the Realtor is apprehensive to show what the lower value property really looks like for fear that it might deter a potential buyer from looking at it? I would have to say no.

As a customer I am not going to buy a home that doesn’t meet my needs/wants. If I am looking for a property to fix up for a little extra cash then I would expect to see a home that needs a little TLC if not Remodeling 911. Again if I am in the market for a home that I don’t have to fix up then I am not going to purchase one that does need a few repairs and I would be frustrated with a Realtor who wasted my limited valuable time by showing me one that did. This instance would cause the Realtor to lose credibility in my eyes. Realtors need to get into the mindset that they will get more sales by providing more information for the convenience of the customer. Customers are want information quick and on their terms. If you don’t provide the information then customers may think you are trying to hide something and may not trust you as a source for finding a home. Your brand identity, image, and future closings depend on how you present your property. To reach as many potential buyers as possible and increase the chances of selling the property the Realtor should do no less than 100% virtual tour coverage of their listings.

Posted by www.realtourvision.com
Ben Knorr, Real Tour Vision Lens Engineer


19 New National Virtual Tour Accounts!

2007 is off to a BANG as Real Tour Vision Virtual Tour Company has already acquired nineteen new National Virtual Tour Accounts! The Real Tour Vision Tour Track System is a very simple way for our National accounts to order tours from the world’s largest virtual tour provider network. Our custom programmed Tour Track program allows our clientele to log into their account, place an order for a virtual tour, and then our system takes it from there and sends the order to our best virtual tour photographer in the area. The client can then monitor progress on the virtual tour order directly from their account until tour delivery.

“Tour Track is a brand new service that we just started offering a year ago. Nineteen new Tour Track accounts so far this year which will more than double the orders that are being sent out to our virtual tour providers is certainly just the beginning.” says Jason LaVanture, Vice President and Founder of Real Tour Vision. “We plan on having more than 300 national virtual tour accounts over the next year. We believe we are the right choice for any national company looking for a virtual tour solution. We have the widest coverage, the best technology out there, and can offer a reliable consistent look and feel to any apartment management, home builder, restaurant, or any other company with a need for tours.” Real Tour Vision has added two very large home builders, a student housing company, a For Sale By Owner website, Residential Treatment Facilities, and a company that specializes in E-Showrooms just to name a few.


Seattle Virtual Tours NOW

Are you interested in owning a Seattle Virtual Tour Company? Real Tour Vision is currently looking for an entrepreneur, that enjoys photography and will be our new Seattle, WA virtual tour provider.
Real Tour Vision is a recognized leader in interactive 360° panoramic virtual tours and virtual tour software. Over the past 7 years our virtual tour software company has built up one of the world’s largest and most powerful networks of virtual tour providers. We currently have an immediate need for the production of Seattle Virtual Tours!
Running your own independent business and becoming a virtual tour builder, you will be equipped with the Real Tour Vision virtual tour software and virtual tour hardware package that allows anyone with little to no photography or technical abilities to complete a full featured online virtual home tour in about one hour. All of our virtual tour software and virtual tour hardware packages include everything you will need to start a Seattle based virtual tour business in less than 15 days. Produce your Seattle area virtual real estate tours in a timely fashion and offer high end virtual tours to the businesses in the Seattle area.
Join the virtual tour company that you can count on, the virtual tour company that has been in the virtual tour software industry from the start and the virtual tour company that has the virtual tour software technology to back you up! Call today and let one of our helpful Real Tour Vision representatives talk to you about the real estate virtual tour industry, answer your virtual tour software and virtual tour hardware questions start doing business with the best virtual tour company in the world! Seattle Virtual Tours Needed! 866-947-8687
www.realtourvision.com


Virtual Home Tours Increasingly Popular

This has to be one of my favorite virtual tour related articles written by Broderick Perkins on the growth in the online virtual tour industry. Take some time and read through this article as there are quite a few great supporting facts in here. Real Tour Vision actually used to include this article inside of our information packet back in 2005-2006. Enjoy the read!!

http://realtytimes.com/rtcpages/20050104_virtualtours.htm