Statistical Update

Virtual Tours Increase Bookings on Travel Sites

According to a joint press release issued by ICE Portal and Leonardo in May of 2006, “Current research indicates that moving images, such as animated images and virtual tours, generate 46 percent more bookings than still images on travel sites.”

ICE Portal specializes in production, management and delivery of moving content, such as virtual tours, steaming videos and flash, in multiple languages.

Leonardo is the world leader in travel content management, e-marketing and content distribution across the global travel chain.

According to RISMedia’s 17th Annual Power Broker Report and Survey conducted in 2005, 73% of the top 500 real estate brokerages in the USA, offer Virtual Tours. This is a 13% increase from 2003.

The increased percentage of brokerages offering virtual tours indicates a growing understanding of the value of virtual tours among industry leaders.

Lesser producing real estate brokerages will likely bear witness to the fact that the industry leaders have embraced this tool, which is sure to have a positive effect on real estate related tour growth.