All too often I see properties listed with pictures that were either taken from a cheap camera or, heaven forbid, a cell phone. I can not stress how incredibly important it is when selling your home to have professional photography. Whether you are listing it For Sale By Owner or with an agent make sure you get professional real estate photography. If you choose to list your house with a real estate agent you should require them to hire a professional photographer that specializes in real estate photography. I would even go as for to say that if your agent is not willing to take on that marketing cost for you it’s time for you to interview a different agent to assist you in selling your home. It’s not 1999 anymore and over the last dozen or so years it has been statistically proven without a doubt that professional real estate photos not only make homes sell faster, but for more money too. Try googling it for yourself and do three minutes of homework here. Try searching for “Professional Real Estate Photography Statistics” It is such a popular search phrase that Google will likely finish it off for you. After only three to five minutes of reading you will see some hard-hitting statistics that have been put out by companies like Redfin, Zillow, Realtor.com and more. The facts are the facts here.

The two key components to successfully selling a home is Pricing and Marketing. Pricing is first for a reason, no matter how good the pictures are if it is overpriced you WILL sit on it and end up taking less for the property than if you had priced it right. Moreover, when marketing your home, you have to have top-notch real estate photography as this will be every potential buyer’s first impression of the house and quite often be the deciding factor on whether they will set up a showing.

Now with all that being said I always hire a professional Traverse City real estate photography team for all my listings. The team over at BlueLaVaMedia does a superb job for not only myself but just about every agent in our office. Just for clarification, I pay for all of my listings photography, drone shoots, virtual tours and interactive media out of my pocket, and this is a cost I absorb even if for some reason your home does not sell.

To wrap things up if you are in the market for a new home or need to sell yours, please feel free to reach out to me. All of my contact information can be found on my Traverse City Real Estate Website. If you liked my article and found my real estate photography statistics useful please be sure to come on over and sign up for more of my articles in my Traverse City Realtor Blog.

Thanks!

Dereck Dykes
Century 21 Northland
Traverse City Real Estate Agent
231-714-0627