Hello RTV virtual tour providers! A Pre-shoot checklist holds immense value for the virtual tour photographer. It’s always a great feeling to walk onto a location for a real estate photography shoot and see that every detail your Pre-shoot Checklist has been covered. It makes the whole process go much smoother and leaves the brain free for creative thinking, and to pay attention to the technical details of the photo shoot.
For any given image, the photographer has a myriad of tasks and details to be concerned with. Camera angle, diverging lines, composition, white balance, shutter speed, ISO, aperture, lighting, and the list goes on. With so many critical details to attend, it is easy to miss little things, like a wrinkle on a bed spread, the distracting floral arrangement that obscures a key element, or a bulb out in a hallway.
A well laid out Pre-shoot Checklist is valuable because it will work to cure many of the repeat issues we see when shooting a property. I like to follow through with my agent to ensure that the home owner has in fact received a copy of the checklist. I encourage my agents to hold off on the shoot until all items on the list can be completed. The most frustrating thing for me for real estate photography, is showing up and neither the agent or home owner has ensured all bulbs are working prior to shoot time.
Another value of the Pre-shoot Checklist is marketing. Make your checklist attractive and include your branding. An attractive and informative checklist will be retained by agents. Brand your checklist with web and phone numbers. Include a call to action. Keep your name in front of the customer. On my website, www.360-Media.us, I provide all visitors a free download of our checklist. The customer is required to enter their email prior to download. We use the emails in further marketing for our Tyler, Texas Virtual Tour Company
Final thought on the value of a Pre-shoot Checklist. A good checklist, is another way to serve the client. It’s the first step in making sure the final product meets the expectations they have of you. The checklist is also another key part of relationship building with your client. So, in closing, I encourage my fellow RTV virtual tour software customers to dust off your checklist and see how you can use it to better serve your client and smooth out your shoots at the same time.
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