I had a phone call Saturday morning while I was out working in the back yard. I was dealing with the mixed emotions that come from the enjoyment of working outdoors when you know you should be out shooting homes on a Saturday. But no orders this weekend!
The caller was a home owner who had just listed her expansive home in Colorado which was completely vacant. She saw on my photography site that I also offer virtual staging. Like many home sellers, she was there on the weekend doing her agent’s job trying to figure out a way to improve the marketing on the MLS to get more showings. Not able to afford the several thousand dollars for traditional staging she wanted to know if I could help her virtually stage her rooms.
So I told her that not only could we do that but if she ordered 5 our September online special would include a tour format to syndicate to the MLS and real estate sites. She could have it to list by Monday for about 1/10th the cost of traditional home staging! Since her agent had used a professional photographer I explained it was just a few quick steps to have the agent ask the photographer for approval to send us 5-6 images for staging and a tour. Two hours later and $450 richer, I continued my yard work feeling guilt free – without putting 1 mile on my car!
Do I just make this stuff up as I go? Absolutely!! Welcome to the dream of making 6 figures using fine arts! Seriously though it’s really a matter of creating additional income streams from your base of services and marketing them to the right audience. Virtual Staging is about to explode because sellers know that great photos are the primary vehicle to showings. In many cases pictures of vacant homes look better staged. As a realtor and real estate photographer I can say first hand that when sellers move they generally take what’s little is left of their money with them. Asking a seller to stage a house after they move is not generally successful, this also applies to virtual staging. But when they are staring at a $3,000 staging job that is the time to give them the options and show them examples.
RTV has had 100’s of homes staged by their photographers in the few months they have offered virtual staging to their photographers. They have examples if you have not staged any yet. Give sellers and agents a choice and watch your income increase.
To help launch this we will be starting a weekly contest on the RTV Facebook page for the best virtually staged home. The weekly winner will receive 20 free credits to stage 2 rooms for free! Stay tuned for the contest details next week. Go ahead and create your best staging job to submit to RTV virtual staging system.
If you are new to our virtual staging system this video will help you learn to use the system.