Whether you’re a real estate agent, a business owner, or a virtual tour provider, marketing is an essential part of making virtual tours work for you. After all, the more people see your stunning, high quality virtual tours, the more business you’ll generate. Posting your videos on YouTube and your own website is a great start—but you can do more to get views for your virtual tours and increase your profits, all without spending a dime.
Here are four different but effective places you can display your virtual tours in order to capture more potential customers and buyers.
Facebook: High visibility with video thumbnails
Posting your virtual tours to your business Facebook page can really help you get more views. When you post a link to a video on Facebook, a thumbnail image is automatically generated and displayed on the post—helping it stand out from text-based posts in user feeds. We do this all the time at BlueLaVaMedia. Check out our Facebook business page here to see how it looks: https://www.facebook.com/TCVirtualTours
If you have a little money to spend on marketing your virtual tours, you should also consider Facebook Promoted Posts. This inexpensive pay-per-click advertising ensures that the post you’re promoting gets more views on the pages of your customers. One of the things that you can do is use the advertising tool to find local real estate agents and business owners to promote to. It’s great for local business advertising! Facebook Promoted Posts costs just a few cents per click, and you can set your own price.
Pinterest: The image-centric social platform
Since its launch, Pinterest has exploded in popularity. People use Pinterest to browse things they want to buy, and often make purchases based on what they see on Pinterest. While Pinterest began as an image-based social network, the platform now allows users to post, or “pin,” videos on their boards.
If you don’t already have a Pinterest account, joining is a great way to promote your real estate listings, business, or virtual tour services. You can pin still images to your boards along with your virtual tours and generate even more engagement with potential customers. Included in the BlueLaVaMedia exposure engine is also a posting to our Pinterest page. Check it out here and see how we’re using it: http://www.pinterest.com/bluelavamedia/virtual-tours/ it’s super easy and only take a moment through Fusion from the syndication page!
Google+: The search engine favorite
Yet another social network that is often overlooked for promoting virtual tours, Google+ comes with a lot of unique opportunities for visibility. Of course, Google+ is operated by Google, the most used search engine in the world—and posts on this social platform are given a higher priority by Google’s algorithms, which helps more people find your virtual tours.
You can also use Google+ Hangouts to promote your virtual tours. These free video conference calls let you arrange meetings with a lot of current and potential customers at once. One suggestion might be to hold a “virtual tour party” with a Google+ Hangout whenever you make a new virtual tour, and give your Hangout participants an exclusive sneak preview of your new video.
Your mobile device: Marketing on the go
Finally, it’s a great idea to save your virtual tour videos directly to your tablet or smartphone. This way, you can show off your stunning virtual tour to anyone, wherever you are—even if you don’t have service. Tablets and smartphones are ideal for showing virtual tours at sales meetings, conferences, trade shows, and any business-related event you attend.
Don’t limit your virtual tour promotion to YouTube and your website. The more places your virtual tours appear, the more people will see them—and the more business you’ll bring in!
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