A stunning virtual tour can be a great tool for anyone who’s promoting a real estate property, or just about any type of business. And like many creative endeavors, there are nearly as many ways to make a virtual tour as there are types of 360 virtual tours you can make. However, there’s a basic formula you can follow to create a powerful and effective virtual tour that will help you sell what you’re promoting.
Whether you’re a virtual tour provider just starting out, or a real estate agent or business owner who’s never made a virtual tour but would like to learn more, these steps will help you put together an effective and engaging virtual tour.
Scout and prepare your virtual tour location
Your first step should be to check out the location of your virtual tour and plan your shots. Do a walk through of the property or business with an eye for the best areas to include on the tour. Look for the money shot! Consider the best times of day when areas will look good with any natural light you can use, as well as the places where you may want a short video in addition to photos.
Have the right gear
Smartphones are coming out with better built-in cameras all the time, but a good quality digital SLR camera is still the best tool for creating a virtual tour. A camera that allows you to take high resolution photos, can possibly offer up some HD video capabilities, and preferably one that allows you to bracket your shots. Look for the Canon T series and you’re sure to find success!
Remember that no camera is any good without a good lens so try to scope out a nice 12-24 wide angle lens to go along with your camera and images will look amazing!
In addition to a great digital camera, you should strongly consider investing in a tripod. Using a tripod allows you to capture professional quality images that will enhance your finished product and deliver better results in your marketing. Go for sturdy without breaking the bank. Check out the Vanguard Tracker pods. They’re amazing!
Use fully featured virtual tour software
While it’s possible to create a virtual tour using free or common software programs like Windows Movie Maker or Adobe Photoshop, you will have better results using specialized software that’s designed for making professional virtual tours.
With virtual tour software such as RTV’s Fusion virtual tour system, you’ll be able to use powerful features like panoramic stitching, high definition output, the ability to easily use both images and video, easy soundtrack integration and editing, floor plan creation, hyperlinks and bubble text, a submission engine, and much more.
Develop a deployment strategy
Virtual tours must be seen to get results. Once your virtual tour is finished, you can get visibility and views by posting it on your website (or your client’s website), video sites like YouTube, and real estate sites like Trulia. You can also store your virtual tours on mobile devices, including smartphones and tablets, so you can show your stunning presentation to potential customers wherever you are.
Virtual Tour Software & Professional Hotel Photography
Order a virtual tour – 866-947-8687