Using Virtual Tours to Market Assisted Living Facilities

You know that your assisted living facility or nursing home is a great place for your residents to live—but does the rest of the world know? One of the best ways to showcase the qualities of your care facility is through professional assisted care photography and a high quality virtual tour.

A well-produced virtual tour is an excellent marketing tool for assisted living communities and senior homes. You’ll not only be able to let your website visitors experience your facility through stunning images and video, but you’ll also reach people who may not have found your website through other channels, such as YouTube.

The benefits of virtual tours and professional photography for assisted living facilities:

The decision to move to an assisted care community or nursing home is a major one for seniors and their families. Residents will be leaving their homes behind, and they’re looking for reassurance that your facility will be comfortable, inviting, and will meet their needs.

With a virtual tour, potential residents can view your nursing home or assisted living community from the comfort of their own homes. In addition, their families will be able to enjoy an interactive experience, and know that their loved ones will be in good hands with your facility.

What should your assisted living virtual tour include?

Of course, one of the most important areas that seniors and their families would like to view is your bedrooms or living suites. Professional photography within a virtual tour can highlight the best features of your residents’ private spaces where they’ll be most comfortable.

You should also include all of your facility’s community areas, such as the dining room or cafeteria, recreation areas, entertainment centers, and pools or other fitness areas. Be sure to show all of the amenities and conveniences that make your assisted living community or nursing home unique. With a series of 360-degree panoramas you can include your outdoor spaces and grounds as well.

A great virtual tour can use background music, text descriptions, and even audio commentary to enhance the presentation and make it a truly immerse experience for seniors and their families.

Want to showcase your senior facility and help potential residents discover all you have to offer? Contact RTV today to learn more about getting a high quality virtual tour for your assisted living facility or nursing home.

Jason LaVanture
VP / Founder
Order a virtual tour today: 866-947-8687
Assisted Care Photography & Virtual Tours