Archive for May, 2014

Dear RTV,

I talked to you a couple of weeks ago on how to do my first virtual tour software presentation for a manufactured home sales company here in Florida. ( I took your advice and added in a couple of my ideas and managed to make it through the presentation. I had printed up a handout and paper clipped a business card to it and passed those out before the presentation started and then basically played one of the virtual tours I had done for them explaining all the amazing virtual tour software features as I went along .  I would like to think that it was my presentation that went over so well but it was the Fusion virtual tour system that got the applause at the end of the show.

As a result of the presentation the company is redesigning their webpage to accept virtual tours and also has me photographing all the communities that they sell homes in so they can have a slideshow running on the front of the newly designed website. They are also encouraging all their sales agents to use me by paying for half of the tours that I am starting to do for them.

I just wanted to say thanks for the help and thanks for having a great product , it makes my job easy !

Michael Murphy                                                                                                                                      MCMVirtual tours
Order a virtual tour: 386-717-1491

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Yesterday in Charleston, SC, the weather was beautiful!  It was warm and sunny with a great breeze.  Our agenda for the day was pretty simple — sleep in, go for a walk on the beach, go kayaking, go bike riding on the beach, take a nap, go out to dinner.  And the best part of the day was after my nap when I got a call from a new virtual tour client who is probably going to book us for a really big job photographing even more vacation rental virtual tours!

Of course I documented all of that on Facebook which often leads my friends to say they envy our lifestyle.

What I DIDN’T document quite so thoroughly was that for the past 30 days, we have worked from 7 am to 11 pm every single day (with the exception of our weekly Sabbath day of rest).  This is not unusual for us but we have had a particularly big vacation rental photography job this past month that kept us busier than we’ve ever been in such a short time.  We have worked non-stop every day and woke up exhausted to do it all over again…day after day after day.  Honestly, I haven’t had time to check Facebook much less post about our busy days.

Such is the roller coaster life of a virtual tour provider and entrepreneur.  We both laughed out loud today when a Congressman talking about the minimum wage said someone who works 40 hours a week should be guaranteed to make a decent living.  If we only worked 40 hours a week, our business would close!  Sure there are days when we take off and enjoy ourselves and sure we get to choose our own hours but all that means is that we choose to work until 10 or 11 pm instead of getting up at 5 or 6 am to put in the 14 hour days that it took for us to get this job done.

Don’t get me wrong – I love our national virtual tour business and the trade off of being able to travel and see the country makes it worth the long hours. But if you are envying our entrepreneurial lifestyle as you look at my posts from yesterday, don’t forget that it is those busy days that make yesterday possible

Hotel Photography & Virtual Tours

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Including a virtual tour for your website or real estate listings is a great way to engage your visitors with fun, interactive content. But did you know that a significant percentage of your users may not be able to experience your virtual tours the way you meant to present it?

Internet accessibility: Options and legal implications
People with a wide range of disabilities—including dyslexia and learning difficulties, impaired vision or hearing, or decreased mobility whether temporary or permanent—still use the Internet, and often have problems accessing the contents on websites. Accessibility for the disabled or impaired has become an issue in today’s increasingly digital world.

There are several technologies available to assist disabled people in accessing Internet content. However, if your website isn’t compatible with these technologies, they won’t be able to see it.

Making your virtual tour accessible
Without using best practices for accessibility, you’re losing out on your potential audience—and not just people with disabilities. Accessibility can also enable people who are using older technologies, from outdated hardware to slow Internet connections, to access your virtual tour when normal settings would make it impossible.

How can you ensure that your virtual tour is accessible? One good starting point is the Web Accessibility Initiative (WAI). Run by the World Web Consortium (W3C), the organization that sets global Internet standards, the WAI provides resources and advice for making websites and other online presentations accessible.   You should also consider always (especially for business virtual tours) to have a downloadable version of your tour next to the online version so users can download the experience even on a slow connection for computer playback.

Contact us for more information on making virtual tours accessible and expanding your audience to everyone who wants to experience your business or property online.


Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687

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You know that your assisted living facility or nursing home is a great place for your residents to live—but does the rest of the world know? One of the best ways to showcase the qualities of your care facility is through professional assisted care photography and a high quality virtual tour.

A well-produced virtual tour is an excellent marketing tool for assisted living communities and senior homes. You’ll not only be able to let your website visitors experience your facility through stunning images and video, but you’ll also reach people who may not have found your website through other channels, such as YouTube.

The benefits of virtual tours and professional photography for assisted living facilities:

The decision to move to an assisted care community or nursing home is a major one for seniors and their families. Residents will be leaving their homes behind, and they’re looking for reassurance that your facility will be comfortable, inviting, and will meet their needs.

With a virtual tour, potential residents can view your nursing home or assisted living community from the comfort of their own homes. In addition, their families will be able to enjoy an interactive experience, and know that their loved ones will be in good hands with your facility.

What should your assisted living virtual tour include?

Of course, one of the most important areas that seniors and their families would like to view is your bedrooms or living suites. Professional photography within a virtual tour can highlight the best features of your residents’ private spaces where they’ll be most comfortable.

You should also include all of your facility’s community areas, such as the dining room or cafeteria, recreation areas, entertainment centers, and pools or other fitness areas. Be sure to show all of the amenities and conveniences that make your assisted living community or nursing home unique. With a series of 360-degree panoramas you can include your outdoor spaces and grounds as well.

A great virtual tour can use background music, text descriptions, and even audio commentary to enhance the presentation and make it a truly immerse experience for seniors and their families.

Want to showcase your senior facility and help potential residents discover all you have to offer? Contact RTV today to learn more about getting a high quality virtual tour for your assisted living facility or nursing home.

Jason LaVanture
VP / Founder
Order a virtual tour today: 866-947-8687
Assisted Care Photography & Virtual Tours

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Whether you’re creating real estate virtual tours to entice buyers to your properties, or putting together a virtual tour for your business that will boost your online marketing and bring more customers in, you want your facility or property to look great on any screen. That’s why it’s important to get your virtual tour right the first time.

Avoid these common mistakes in creating a virtual tour, so you’ll end up with a visually stunning finished product that showcases the best of your property, and attracts more buyers and customers.

Mistake #1: Using your phone’s camera
It’s true that smartphone cameras have come a long way in terms of image quality. However, taking a professional-looking shot with a smartphone is difficult, if not impossible, for a few reasons. Most smartphone cameras don’t have a zoom feature, and it’s tricky to hold the “camera” still and at the right angle.For best results, you should use a high quality digital camera, and accessories such as a tripod and a panoramic tripod head attachment.

Mistake #2: Photographing “as-is”
Even if your business or property is clean and tidy, it’s important to realize that the camera easily picks up on—and often magnifies—dirt, stains, and other imperfections. Prior to shooting your virtual tour, take things from clean to immaculate with a fresh scrub, dust, and stain removal.

Mistake #3: Using too much (or not enough) natural light
A little bit of natural light can make a room look stunning—but too much will distort or swallow your photos. Incandescent lighting for a virtual tour is ideal, but the harsh glare of florescent light makes for poorly colored, washed out images.

When photographing a room where incandescent lights are not available, take the shots on a sunny day, at a time when the sun is not shining directly through the windows. Leave any florescent lights off, and use blinds or curtains to adjust for the best amount of natural light.

Mistake #4: Not taking test photos
With a digital camera, it doesn’t cost anything to snap extra shots. Take several test photos of a room to see how it looks through the camera lens—including the lighting, potential grime, and furniture arrangement. Then make any necessary adjustments before taking the final pictures.

Mistake #5: Incorrect use of panoramic shots
While some 360 panoramas can bring a lot to a virtual tour, in some cases it’s better to stick with straight images. Smaller rooms can appear distorted and disproportionate in panoramic shots—save them for large rooms and exterior photographs.

Mistake #6: Creating an image-only virtual tour
One of the greatest advantages of a virtual tour is the ability to combine high quality images with other media, such as text descriptions, narration, music, and full motion HD video. An interactive, multi-media virtual tour will perform better with your prospective buyers or customers than an image-only presentation. Take advantage of additional tools and features to help your virtual tours truly stand out.

Mistake #7: Relying on DIY techniques or poor quality virtual tour software
Often, a low-quality virtual tour can do more harm than good. Potential customers or buyers may be turned off by grainy, poorly shot images and a “homemade” presentation. However, a quality virtual tour made with professional tools such as RTV FusionMax 3 or Fusion HD+ will help you market your properties or your business across multiple channels with stunning, interactive virtual tours.

Contact RTV today to learn more about our powerful virtual tour software and professional photography services so we can create one for you.


Team RTV
Virtual Tour Software & Digital Marketing Training
Order a virtual tour – 866-947-8687

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