Selling Real Estate to Generation C

Our friends at Google have defined Gen C not so much by its age as by the actions and interests of its members.  They prefer to think of Gen C as a culture. It describes “people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset.”

Why is this important to anyone trying to market real estate? Because the folks at Google are pretty smart – remember, they have, with all due respect to MicroSoft and Apple, pretty much managed to take over the digital world. And those folks at Google have given Gen C a subtitle:  “The YouTube Generation”.

According to Google, here are some defining characteristics of this group:
* Fully 80 percent of Gen C is also a part of Gen Y, meaning they were born between the early 1980’s and the early 2000’s. And this is YouTube’s core audience.

* This group uses YouTube as a major source of both information and social interaction. I was stunned to learn that the number two search engine in the world is not Bing or Yahoo, but YouTube. And it’s because there is now a video on almost every topic in the world.

* Gen C is constantly connected: they eat, sleep and breathe the internet, across many devices. My suspicion is that most of you fall into this category. Here is the defining stat: literally 91 per cent of this group sleeps next to a smartphone.

* Gen C relies on YouTube across all your screens, especially mobile devices, and in particular, their cell phones. I got a new smartphone the other day – I was amazed to sit there and watch a beautiful virtual home tour while driving around the perimeter. And the quality was remarkable. Add in falling prices for data plans and rising network speeds, and we find that mobile video is exploding.

So what does all this mean if you are trying to sell a house?

It all boils down to buyer behavior. Buyers want video, and for the most part, sellers and agents aren’t giving it to them. I know that some agents are heavy into virtual tours and full motion video, but they are among the few. And I believe that video and virtual tours are the wave of the future when it comes to selling or renting a home or an apartment.

As I have reminded you before, fully 88 percent of buyers begin their search for their next home on the internet, taking virtual tours, gathering financial information, and generally learning all the facts.
The bottom line here is that the eyeballs you want to grab are already focused on the internet, and those most likely to buy a house are already focused squarely on YouTube. And if you aren’t creating some form of video content for the marketing of your real estate, you are missing a huge opportunity to gain market share.

Brenda Stewart
Accents Virtual Tours
Peachtree City/Atlanta, GA