First impressions are everything when it comes to real estate listings and home photography. Researchers have been using eye-tracking measurements to determine how home buyers look at listings online. They have found that more than 95% of users viewed the first photo (exterior of home) for a total of 20 seconds. After that, their eyes tended to go all around the screen in a Z pattern.
Following the home exterior photo, 76% of participants viewed the property description and the real estate agent’s comments last. Over 41% of home buyers didn’t even view the comments made by the agent. These are sometimes overlooked, especially if the text contains all-capital letters and brand names.
When it comes to making a great first impression, you want to capture the user’s attention within the first 2 seconds. So having that gorgeous exterior shot of a home or property is crucial.
Home buyers are now using the Internet as their first point of contact with a house, so online virtual tour photography is the key to a successful sale. Home buyers will spend about 60% of their time viewing photos, 20% on the property description, and 20% on the agent’s comments. The common “Z” pattern was found in most user’s reactions, with their focus beginning in the upper left corner and continuing down the page to the bottom right corner.
The best thing to do when marketing a real estate property is to place all of the content in the top area of the viewing screen. This way, the user does not have to scroll down the page and lose focus. An RTV virtual tour is a perfect solution because everything is viewed in a single full screen without the need to scroll up or down. All of the information and photos are right there in front of you! Just remember to keep everything short and sweet so that you do not lose the home buyer’s attention.We highly recommend the use of professional voice overs or one of our text to speech professionals since people rarely read the information.
Focus on professional photography, capture the home buyer’s attention right away, use virtual tours, and you will increase the chances of selling the property!
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