The more people you get to watch your virtual tour productions, the more successful your virtual tour business can be. YouTube can be a great channel to gain more exposure for your virtual tour videos—but with 100 hours of new video content uploaded to YouTube every minute, the challenge becomes getting people to find and watch yours.
It goes without saying that just uploading a video to YouTube and hoping that people will find it won’t get you views. Here are some ways to get more eyeballs for your virtual tours, and grow your virtual tour business with YouTube.
Use labels and descriptions to make your virtual tours findable
YouTube is a video platform, but there are plenty of opportunities to include text that will help people find your video through searches on the site. RTV’s Fusion virtual tour system does most of this fore you, but you should still take the time to optimize / double check all of these items for every virtual tour you upload to YouTube:
• Video file name. The actual content file that you upload is searchable. If you’re posting a virtual tour for a 3-bedroom bungalow in Honolulu—first of all, lucky you, because you probably live in Hawaii. Second, don’t name the file “listing0024.mp4”. Instead, call it “HOME-ADDRESS-bunglow-Honolulu.mp4”. So many users search for specific addresses these days as they look for more information on specific homes they’re interested. Remember that it’s highly unlikely that people will initially find your home on YouTube but as they search for more information on a specific home it will come up a second time for further exposure! Fusion virtual tour software system automatically optimizes your YouTube name for you. The same will also go for the video title. Make your video title match your video file name for best results. Again…RTV’s Fusion system does this for you automatically.
• Video description. Don’t skimp out on your descriptions!!! YouTube gives you around 2 to 3 paragraphs, and you should use it all to work keywords naturally into an interesting description of the video itself, as well as your virtual tour business. You can use the free YouTube keyword tool to find the most popular related keywords people are searching for. Don’t forget to include a link to the virtual tour itself right at the very top of your description. This will attract more visitors VS putting the link to your production at the bottom. RTV recommends that you click on the Video Promotion button in your Fusion system and double check to make sure that you’re happy with the automatic description that Fusion adds before sending the production off to YouTube.
• Tags. Fusion will also automatically add relevant tags into your video production. If you like you can customize the tags on any of your productions. Be sure to choose interesting and relevant tags like “Honolulu” and “virtual tour” and “don’t you wish you lived in Hawaii” (okay, maybe not that one) for your videos.
Remember, YouTube views count even when people view your virtual tours embedded on another website—and with more views, more people will be able to find it on YouTube. Have a plan to start sharing your videos as soon as they’re live on YouTube—through your social media, on your website, even with your family and friends.
With well-planned use of descriptive elements and a strong sharing strategy, you can get more YouTube views for your virtual tours and in turn your virtual tour business channel will become more popular. Overall this means more exposure for your virtual tour business.
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