I have been a real estate agent in Northern, NJ since 1996 where I have seen many changes in
technology. I remember our office sharing one computer which aged back to Windows 3.1. I
was one of the first agents in the area who bought and utilized a digital camera, when others
were still running to Fotomat to have prints made. Technology has been a blessing for many,
while being problematic for others.
About a year ago, I came across an app in the Apple Store known as Magic Plan and I was immediately hooked. To start, I find a great deal of joy in the “techie” aspects of marketing real estate, which is why I focus my business on representing sellers and their homes. I have produced floor plans in the past, however the time it would take utilizing CAD software was very consuming. Not to mention, laser measuring devices of past were not as accurate, so I relied on the good old tape
While apps like Magic Plan still require calibration, they make the process much easier and fun at the same time. Soon after playing with Magic Plan, I discovered that they had affiliations with other software developers, so I decided to dive in and check out them as well. One is 3D Floorplaner, which allows you to take your 2D floor plans from Magic Plan and transform them into a complete 3D model. Like the latest versions of Magic Plan, 3D Floorplanner also allows you to add in furniture, utilities, colors, carpets, etc. Soon after, I explored their affiliation with RTV Virtual Home Tours. I was immediately impressed with the integration and ease of use, giving real estate agents the ability to produce their own home tours.
Magic Plan, 3D Floor planner and RTV Tours work together to make the life of a Real Estate
Agent easier and more productive. The development of these software products gives agents
the ability to offer services to clients that would in the past, cost substantial amounts of money,
not to mention, time. When it comes to pricing, all three are very reasonable, which allows an
agent to do more.
I have received positive reviews from sellers and buyers alike, who find the floor plans and interactive virtual tours very helpful. Integrating them into your home tours takes your marketing to a new level. I would highly suggest to any agent to give these services a try for yourself and see just how easy and fun it is to provide these marketing tools to your clients and listings.