Local marketing is an essential part of your virtual tour business. You may do some of your local marketing in person, but there are plenty of things you can do online to improve your local presence and bring more potential customers to you.
Here are some things you can do to reach more people in your area while you strengthen your online marketing strategy.
Local social: Tapping into Facebook
Do you have a Facebook business page for your virtual tour services? Even if you use no other type of social media, having a Facebook presence can really help you out with local marketing. It’s easy for customers to find you by location on what is still the biggest social network in the world.
Remember, it’s not enough to just have a Facebook page. You need to attract fans and interact with them by posting your virtual tour videos, showing off the person behind the virtual tour business, and updating your status with interesting statements, resource links and, of course, your best virtual tours! One great way to interact is by asking questions related to virtual tours.
The new yellow pages: Claim (or create) your local listings
Your virtual tour business may already be listed on several online directories. If you haven’t claimed your virtual tour business, you’re missing out on the opportunity to enhance or optimize your listing.
You can either claim an existing listing, or add your virtual tour business to these popular local directories. They include Google Places for Business, Bing Local, and Yahoo! Local.
What they’re saying: Local reviews
Online consumers are a new breed. Advertising doesn’t affect their decisions as much as it used to. More often, today’s online customers are swayed by reviews and recommendations. They can come from family, friends, co-workers, or complete strangers—as long as they don’t come from the company itself.
Whenever possible, ask for reviews and testimonials from your existing customers, and post them to your website or social media pages. You could even create a review page for your site that allows direct submissions from your customers.
Social proof is the most valuable currency in online marketing, and a great way to improve your local results for your local virtual tour business!
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