In a previous article, I talked about how your virtual tour business can benefit from the huge world of social media. There are plenty of websites to choose from when signing up for a social media account, but which ones will help you the most? In this article I will talk about Google Plus, how it is becoming one of the hottest websites on the Internet, and how it can help YOU!
Google Plus released just a couple of years ago and it is quickly becoming one of the most used social media networks online. This service is provided by Google and allows anyone to share content with friends, family, and targeted audiences. So how is this different than a website like Facebook?
Well Google Plus not only allows you to connect with friends and family, but you can also find others worldwide who share similar interests. These people are added within your “Circle” and you can create multiple Circles to manage your connections. So you could have circles called “Friends”, “Co-Workers”, “Real Estate”, etc. You can search for people within your targeted area that are interested in real estate, photography, virtual tours, business, and other topics. Add these people to your designated Circle to keep track of them.
Once you build up a fairly large amount of connections, you can share content directly with these people. Let’s say you have a Circle for people interested in real estate, you’ve created a virtual tour in Washington, and now you want to spread the word to the right people. Simply by sharing the virtual tour link with your Real Estate Circle, you will be promoting to a specific audience. Or if you want to share this virtual tour with everyone on Google Plus, you can add helpful hashtags so that they can find your post. Hashtags are used by placing the “#” symbol before a keyword that relates to your post. Users can search by these keywords and your post will be shown in the results page. So example, the virtual tour you have shared may display “Beautiful Washington Home For Sale – $500,000. #washington #washingtonhome #realestate #homeforsale”. The hashtags all relate to the topic and description of the virtual tour. Now your virtual tour will be shown throughout more search results.
Google Plus not only helps you receive traffic but is also a great tool for SEO! Google is the #1 search engine in the world and by adding content directly to its social media network, you are able to increase your page rank within their search results. With constant effort and building your list of connections, your virtual tour business will spread much quicker through the world wide web.
The basic and most important features of Google Plus are building up contacts, managing circles, optimizing hashtags, and using great descriptions and titles. If you are looking to take the next step within this network and would like to learn more, make sure you subscribe to our blog so that you will be notified when a new post is created!
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